Moviebites - Anything that can be video, will be video
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Transcript of Moviebites - Anything that can be video, will be video
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60”=
1.800.000
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@RikDeFluiter
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The rise and riseof online video…
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DAGELIJKS: 34% WEKELIJKS: 29% MAANDELIJKS: 21% ZELDEN/NOOIT: 16%
1 op de 3 mensen kijkt dagelijksnaar online video.
- MetrixLab, 2011
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“Het bereik van videowebsites is enorm. Zo ging begin 2012 één van de vier bezoeken op sociale netwerken naar YouTube.”
“Het bereik van YouTube was al gigantisch en als zoekmachine staat YouTube na Google op de tweede plek.”
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Per minuut delen we1000+ video’s
via social media
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Gebruik jij online videoal als onderdeel van jesocial media strategie
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GENERATION NOW
Trend #1
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We krijgen nieuws
eerder binnen via Twitter
dan via bronnen als ANP
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Merken en fans
werken samen
voor sterkere merkbeleving
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Zakelijke contacten
zijn binnen handbereik
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SCREENAGERS
Trend #2
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Vroeger keken we op één scherm.
Nu kijken we wanneer we willen,waar we willen en
op ieder device.
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Mobiele gebruikers kijken 2,5x meer videodan desktopgebruikers.
-MeFeedia 2010
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VIDEO = TRAFFIC
Trend #3
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BANNER CTR = 0,1%
VIDEO BANNER CTR = 0,77%
- http://kvankooten.tumblr.com/
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1 op de 4 senior executivesgeeft de voorkeur aan video
boven tekst om informatiete verkrijgen
- Forbes/Google
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Websites mét video maken53x meer kans om op de eerste
pagina met zoekresultaten te komen
- Forrester
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BROADCAST YOURSELF
Trend #4
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VIDEO = EDUCATIONAL
Trend #5
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Je kunt alles leren door
een how to video te bekijken.
Daarna mag je ‘t weer vergeten.
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VIDEO = BUSINESS
Trend #6
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RETAIL
E-TAIL
V-TAIL
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Meer dan 73% van Amerikaanseretailers gebruikt video op hun
website
- Emarketer
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Bij gebruik van online videoblijven bezoekers 2 minuten
langer in een webshop
en stijgt de kans op aanschafmet 64%
- ComScore
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Bij gebruik van online videoblijven bezoekers 2 minuten
langer in een webshop
en stijgt de kans op aanschafmet 64%
- ComScore
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http://www.joyus.com/http://www.videodeals.com/
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Je hoeft geen dureimagocampagnes in te zetten.
Je kunt je merk ookdoor fans laten laden.
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VIDEO = SOCIAL
Conclusie
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Video dient hetzelfde doel als social media:
communiceren op de meest prettige wijze.
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HOE DAN?
I INDEXEER
D DEEL
E EXPERIMENTEER
A AUTHENTIEK
A ALS DE BLIKSEM
L LEVENSDUUR