Information, Communication et Intelligence Territoriale - Cyril Masselot, 2016
Movida inti-huelva13-masselot-galibert
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Transcript of Movida inti-huelva13-masselot-galibert
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Digital socializationin a Territorial Intelligence
case:The Fontaine d'Ouche area in
Dijon
(Burgundy, France)
Authors : Cyril Masselot, Olivier GalibertInformation and Communication Sciences
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INTI Conference
Huelva 2013
21st-22nd
November
Social Innovation and new ways of
governance for the
socio-ecological transition
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213/04/23
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The Research program: VeT (Transition Towns)
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How to mobilize citizens around eco-responsible
conducts?
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Research object construction
• Research problem: In the socio-ecological transition contexte, to observe and analyse resilience within consumption’s phenomema and issues
• Choice of the research fields: Inhabitants Resilience in popular areas in the city, observation of « unusual area »
• A controversal hypothesis: In the cities, the popular neighborhood are better prepared to resilience than the others (for exemple the « éco-quartiers », eco-districts)
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Rob Hopkins, The Transition Handbook, 2009
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Contextuality of our research territory
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6Galibert_Masselot/ VeT MOVIDA - Dijon 2012
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But green spaces…
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The digital socialisation as an issue?
• Generalisation of ICT use and the « 2.0 services » (+ Y generation)
• What are the norms of social links in digital communities?– Gift theory (Mauss, M.; Caillet, A; Godebout, J.)– Public sphere theory (Habermas, J; Miege, B.)– Communication Strategies to exploit digital
social links
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The local digital public sphere for transition : a critical approach needed
to deconstruct the…• … participative injunction in order to respect the
communication’s sustainable development process and norm
• … participative injunction in order to respect the
dialogical decision making process (ex : city and local policies)
• … participative injunction in order to respect digital ideology of the Internet as a public sphere (Habermas, 1997)
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Methodology-1• State of art of the ICT devices analysis for
environmental, territorial and participating democraty
• An Inter-disciplinary and quantitative inquiry to evaluate the digital practices, skills and culture of the inhabitants
With the Catalyse method and tools[http://www.territorial-intelligence.eu/catalyse/]
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Survey, Axis 4 (extract)
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First results
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Methodology-2
• A benchmark of the public spaces availables in the area of Fontaine d’Ouche
• A qualitative study of practices and representations of citizens and « web activists and experts » in the area :– web designers, – bloggers, – Facebook groups managers, – Community builders and managers– « hardcore users »
• To design, build and test a digital and dialogical device in order to co-produce a Virtual community to help and provoque the socio-ecological transition in Fontaine d’Ouche 21
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Facebook Page’s aims• Help the local residents of Fontaine d’Ouche
to adopt eco-responsible consumer habits
• Allow the local residents and the associations to exchange information, knowledge, best practice around the sustainables consumptions
• Facebook Page’s management will be given to the residents
• Experimental prospect
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Could Facebook be an eco-consumption
promoting tool ?
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Create a community
• « You don’t start communities. Communities already exist. They’re already doing what they want to do. The question you should ask is how you can help them to do that better? » M. Zuckerberg
• Bundle people around a topic which is a part of their preoccupations
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Create a community• No grassroot activities around eco-
consumptions in the neighborhood.
• Create a community in which « the whole district » (common interest) is most important than the theme « eco-consumptions » (not yet common interest) itself
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Create a community
• First step = establish an online space that reflects the district and its local residents. – Pictures of the neighborhood
– Highlight differents actions and events that take place there through articles and videos
– Broadcast various actions taking place in the district = becoming a reference for the residents?
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Create a community
• 1- Post about a cookbook written by locals and the association DFO Media 21 (local media)
• 2- A video about the young peoples who are part of the “Médiaterre”, an association that helps people to adopt ecological friendly practices in their daily lives
• 3- A video in which residents talk about their relationship with the eco-actions
1 2 3
Some contents
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Increase the Facebook Page audience
• Facilitating recognition– Graphics standards. Use of green and blue
colors, reminding the Movida Program
F(e)T’s logo
F(e)T’s bannerStudy, exchange, accompany, around eco-responsible and eco-citizens practices
Slogan :Any ideas for sustainables consumptions?
Share them!
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Increase the Facebook Page audience
• Communicate– Make known the project
thanks to the press and the media (sending of a press release)
– An article published in Infos-Dijon.fr
– Radio show
Flyers and posters’ spreading (public places, stores…)
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QR-Code
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Increase the Facebook Page audience
• Partnership development
– DFO Media 21 (local media)
– J.P Rameau High School: organizing an online photo contest about ecological friendly practices (current)
– Combined actions with the association Unis Cité/Mediaterre (current)
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Community Management policy
• Type of content– News from others Facebook Pages and websites
about Fontaine d’Ouche or sustainable development
– Videos (interviews released by our team)
– Pictures: events, landscapes from Fontaine d’Ouche, people, communication tools…
– Tips and tricks to consume more responsibly
– Every week end, involved songs about ecology and environmental conservation
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Now• Strategies will be implemented to
facilitate the enrollment
• Page launched in the beginning of april. Number of members increase since october.
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Further coming actions• Monitor the impact of the page on the
people, by the comments, post, expression of actors
• Gradually Involve local media and local stakeholders in the content production and in animation
• Being on local events with partners, to inform the population
• Open the animation to 2 citizens, then 4, and so…, who signed the editorial guidelines for example
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Thank you for your attention
Cyril Masselot : [email protected]
Olivier Galibert : [email protected]
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