2

It may not be close to the Geneva mondIal or FrankFurt motor show In Its current Format, but the 11th mIddle east InternatIonal auto show [better

known as the dubaI motor show] had the audIences well entertaIned wIth the usual hype and hoopla oF dance, loud musIc, concepts and new cars. In Fact, there were a Few surprIses too. automan’s edItors have the storIes.

3

Movers &

shakers

spotlight

Automan’s takeAudi has defined five priority areas: design, lightweight construction, networked mobility, electric mobility and CO2 neutral mobility. Each of these will be sub branded under the names ‘Audi ultra’, ‘Audi connect’, ‘Audi e-tron’ and ‘Audi balanced mobility. Despite challenges ahead such as standards, costs and infrastructure, Audi says it is ready to write the next chapter of mobility

While Audi’s newly launched Audi A1, A6, A7, A8 L W12 and R8 GT formed

an impressive line-up, as a surprise, the brand with the four rings also revealed the new Audi Q3 – Audi’s first SUV in the premium compact segment. The Q3 will be launched with two four-cylinder 2.0-litre TFSI engines, which combine direct injection with turbocharging and feature an energy recovery system and develop between 170hp and 211hp. Audi combines both engines with quattro permanent all-wheel drive and an ultra-compact and fast-shifting dual-clutch seven-speed S tronic transmission.Dubai also saw the regional premiere of the

Jeff Mannering, Managing Director of Audi Middle East Jeff Mannering

with Juliana Down, the band voted as “best band in Dubai” after unveiling the new Audi Q3

Audi R8 GT

Audi Quattro concept

Aud

i

4

At the 125th anniversary of the car, we are reinventing the car. The

objective for Audi is not just to keep up with the pack; we want to set the pace.

Audi quattro concept car. Thirty years after the original Audi quattro rewrote the rulebook of motorsports and everyday practicality Audi moves it’s most iconic model into the fast lane with this futuristic interpretation in both design and technology. The Audi quattro concept is a thoroughbred driving machine with 408hp, a five-cylinder turbocharged engine and – of course – the latest generation of quattro permanent all-wheel drive. At 1,300kg the two-seater concept car weighs almost exactly the same as the Sport quattro from 1984, thanks to Audi’s “ultra” lightweight construction methods.

Automan’s takeAs expected, Aston takes the plunge into the limited production run slot. It has commercially tasted success with its One-77 [although a few are still available] and the car maker hopes that the V12 Zagato will not only encourage existing buyers but also will find some cross shoppers also. 2011 was a significant year for Aston Martin Middle East & North Africa with the introduction of new dealers in Mumbai in India and Turkey in Istanbul. Further developments are planned, including a dealership in New Delhi, India. Interest in the brand continues to grow with new investments being identified in Dubai, Abu Dhabi and Morocco. With year to date August 2011 sales up by 107 per cent versus 2010, the Middle East continues to be an extremely important region in Aston Martin’s global expansion plans.

Following the unveil of Aston Martin’s stunning new V12 Zagato endurance racer concept on the

shores of Lake Como, Italy at the 2011 Villa D’Este Concours, senior officials from Aston Martin confirmed at the Dubai that the concept car was heading for a limited run [around 150 units] production. While the project revives a collaboration which has produced some of the most beautiful and sought-after cars in the world, the partnership takes inspiration from the past, to create a modern descendent of classics such as the DB4GT Zagato, V8 Vantage Zagato and DB7 Zagato based on Aston Martin’s ultimate performance interpretation of the Vantage range: the V12 Vantage. The customer versions will sport some minor changes cosmetically. Plans are to reduce the size of the large front brake outlet air scoops on the side of the mudguards, removal of the race emergency/safety locks/pins on the bonnet and a redesign of the rear lower valance and exhaust tips. In profile, rest of the car will remain faithful to the concept and the interiors will be typical of Aston’s other models with all the bells and whistles. Meanwhile, the four-door Rapide, new Virage Volante, DBS Coupe and refreshed V8 Vantage S Coupe helped form the marque’s largest presence at the show to date. Also making its UAE debut was the new Aston Martin Cygnet, the ultimate luxury city car based on a synergy arrangement with Toyota. Aston Martin said it was investigating seriously its market feasibility and potential interest from customers in the Middle East before making a decision to have the car homogolated for this region or markets beyond Europe.

Asto

n M

Arti

n

Mark Kenworthy, General Manager of Aston Martin Middle East & N. Africa

5

spotlight

With

year to date

August 2011 sales up by

107 per cent versus 2010, the

Middle East continues to be an

extremely important region

in Aston Martin’s global

expansion plans.

6

How do you evaluate your sales results this year and what was the percentage of your sales growth? What are your expectations for next year?Our 125th Anniversary year has been very positive in the region and we look forward to further driving our ambition for success into 2012. In October, we recorded our best sales month since 2008, with sales up 26 per cent year on year. We have a very exciting product pipeline for next year and we have every reason to feel confident, whilst we remain fully aware of the global economic situation and are prepared to make plans for any eventuality. We have been growing profitably over the past few years and together

with our partners

here in

the region, we will continue to deliver products that set the benchmark, coupled with top notch customer service – remember, our mantra at Mercedes-Benz is “The Best or Nothing.” In your opinion, what is the overall trend which drives the automotive industry? Our founder Carl Benz built our first car back in 1886 which was simply to take passengers from one place to another. With time our expectations and ambition have increased alongside our customers’ demands until we have reached where we are today, when there are many aspects and trends that drive the industry rather than just one. Safety, design, technologies, performance, efficiency, reliability, comfort and many other elements are traits all cars should own to be attractive to the consumers they are built for in mind. On a global scale, fuel efficiency has risen to the top of the list of car must-haves. Why isn’t the idea picking up in the Middle East?You are right. In most western countries the awareness about fuel efficiency has risen to the top of the minds of consumers. Mercedes-Benz takes great pride in the new sustainable mobility technologies it

has introduced across the full product range. Here in the Middle East however, there is the potential for sustainable mobility, though it would need strong government backing and new infrastructure to become a reality, especially when petrol is cheaper than many other places in the world.

Celebrating 125 years since company founder Carl Benz built the very first automobile, Mercedes-Benz was first at the venue to fire-up the DIMS 2011. The all-new M-Class SUV was revealed in the region for the first time, followed by the launch of the third generation all-new SLK 55 AMG and SLS AMG Roadster.

Mer

ced

es-B

enz

& AM

G

Frank Bernthaler, Director, Sales and Marketing, Mercedes-Benz Cars, Middle East & Levant

7

spotlight

Of Swedish origin, Ola Källenius, took over as CEO of Mercedes-Benz AMG on April 1, 2010. Prior to this assignment, Källenius had been the head of the carmaker’s UK-based Mercedes-Benz high performance engines unit and his career also includes a stint at the sports-car producer McLaren Automotive. Källenius admits that sales process isn’t so different from any Mercedes, but the key task is to get the customer behind the wheel. He plans to help dealerships improve utilisation and visibility of performance demonstrators. In UK, retailers usually hire the cars to show potential customers. A new programme will allow each retail market area keep the cars for a fortnight and enable them to host bespoke events. The high profile brand capitalises on customers’ enthusiasm by offering the AMG Driving Academy for them to hone their skills. Buyers can travel to AMG’s

base at Affalterbach, Germany, to collect their car in person. Afalterbach can even tune and modify their car to their bespoke requirements.

Systematic

lightweight

construction, outstanding

performance and a breathtaking design

combined with sensuous open-air driving

pleasure – the new SLS AMG Roadster

perfectly embodies the AMG philosophy

of German engineering and

craftsmanship

Ola Källenius, CEO of Mercedes-AMG GmbH

Replica of the world’s first automobile, the #1 Patentwagen built by Carl Benz in 1886.

While M-B and AMG were promoted in a fashionable way, Maybach was hidden in an enclosure and kept low profile

Quiet intro: new M-Class

Automan’s takeActually, the M-Class unveil precedes an expected launch in early 2012, while Jettisoning the iconic gullwing doors of its older brother, the compact fabric soft top of the SLS AMG Roadster marks an evolution for the ground breaking super sports car minus its gullwings!

AN

NO

UN

CIN

G!

THE

EVEN

T TH

AT

WIL

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AN

GE

HO

W Y

OU

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YO

UR

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50

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DEL

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0 B

RA

ND

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15

CA

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ON

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INN

ER IN

EA

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ATE

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!an

noun

ces

the

thri

lls a

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rest

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Yea

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ith

enou

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pac

ked

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o ta

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ou t

hrou

gh

the

year

and

a u

niq

ue for

mat

of se

lect

ion,

Aut

oman

’s C

OTY

aw

ard

s w

ill r

ewar

d t

he b

est

mod

els

on o

ffer

in O

man

in 2

011

Look

out

in e

very

issu

e of

Aut

oman

till

Aug

ust

2011

. W

hen

we

test

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ve c

ars,

we

will

not

onl

y ju

dg

e ea

ch

car

for

how

goo

d it

is for

you

as

a b

uyer

, we

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it a

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one

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ing

If t

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tag

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Nom

inee

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it b

est

suits.

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We

will

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p a

run

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ed

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ial c

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till

Aug

ust,

afte

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, we

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nom

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S an

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our

w

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Oct

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Car

of t

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04 P

rem

ium

Car

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Car

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Car

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all S

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id-s

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V of

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UV

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UV

of t

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est

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odel

in O

man

15 E

ditor

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At a

gli

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yea

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erem

ony,

the

win

ners

of

each

cat

egor

y w

ill b

e aw

ard

ed t

he

Auto

man

‘Car

of

Year

Aw

ard

’ in

its

clas

s.

YO

UR

CA

R’S

SEA

L O

F EX

CELL

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!w

ww

.au

tom

an

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b.c

om

Replica of the world’s first automobile, the #1

UK’s Bentley Motors unveiled the new Continental GTC for the first time in the Middle East at the Dubai International Motor Show. Taking cues from its GT coupe sibling launched last year, the new Continental GTC builds on the highly successful foundation of the previous cabriolet, which premiered in

2006. Bentley’s design and engineering teams have improved virtually every aspect of the iconic convertible with an uncompromising focus on quality.Also making its Middle East debut was the new Continental GT fitted with a new Mulliner Styling Specification. The new styling specification

provides customers with the opportunity to personalise their GT with a range of stylish features, whilst ensuring Bentley’s standards of quality and design integrity are maintained. This is the first time the Bentley design team has offered an exterior body kit created by the in-house team.

Although the global economy is weak, we know in these markets there are still a lot of very rich people. The question is whether people are ready to show they have a certain amount of wealth available. In the US market, there is also a problem regarding the

exchange rate of the dollar against the euro, which for many people makes it unattractive to purchase a Veyron. But it’s a different ballgame in this region and exotic supercar maker Bugatti knows that very well. Bugatti says that many customers in this part of the

world are collectors of luxury cars and want something that is specifically made for them by the manufacturer itself and hence Bugatti’s idea of showcasing extremely limited [1-5] production cars is not surprising.

9

spotlight

Ben

tley

BUGA

TTI

Oliver Schauerte, general manager of Bugatti Automobilies

Chris Buxton, Bentley’s regional director for the Middle East, Africa and India

We

realise that the

market in this region is

still very strong. The people are

connoisseurs and they are really

interested in unusual cars and

customisation programmes on

their cars

The

GCC region is

quite stable and we have

always kept a very constant

volume since the credit crunch of

2008. Oil prices generate the wealth

here and people do not look at the

economy as much as they do in

Western markets

AN

NO

UN

CIN

G!

THE

EVEN

T TH

AT

WIL

L CH

AN

GE

HO

W Y

OU

VA

LUE

YO

UR

CA

R

MO

RE

THA

N 2

50

MO

DEL

S, 4

0 B

RA

ND

S,

15

CA

TEG

OR

IES

AN

D O

NLY

ON

E W

INN

ER IN

EA

CH C

ATE

GO

RY

!an

noun

ces

the

thri

lls a

nd p

rest

ige

of it

s ow

n Ca

r of

the

Yea

r aw

ard

s. W

ith

enou

gh

pac

ked

in t

o ta

ke y

ou t

hrou

gh

the

year

and

a u

niq

ue for

mat

of se

lect

ion,

Aut

oman

’s C

OTY

aw

ard

s w

ill r

ewar

d t

he b

est

mod

els

on o

ffer

in O

man

in 2

011

Look

out

in e

very

issu

e of

Aut

oman

till

Aug

ust

2011

. W

hen

we

test

dri

ve c

ars,

we

will

not

onl

y ju

dg

e ea

ch

car

for

how

goo

d it

is for

you

as

a b

uyer

, we

will

als

o p

ossi

bly

sel

ect

it a

s ou

r ed

itor

ial n

omin

ee in

one

of 13

ca

teg

orie

s:

13 C

ateg

orie

s fo

r Rea

der

Vot

ing

If t

he c

ar d

eser

ves

the

tag

, we

will

tag

it a

s “E

ditor

ial

Nom

inee

” fo

r th

e ca

teg

ory

it b

est

suits.

Loo

k ou

t fo

r th

is lo

go

on e

ach

stor

y:

We

will

kee

p a

run

ning

tal

ly o

f al

l the

ed

itor

ial c

hoic

es

till

Aug

ust,

afte

r w

hich

, we

will

allo

w y

ou, t

he r

ead

er t

o se

lect

fur

ther

nom

inee

s th

roug

h SM

S an

d o

nlin

e at

our

w

ebsi

te, a

ll th

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ay t

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till

our

Oct

ober

issu

e.

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tha

t’s w

hen

thin

gs

get

rea

lly e

xcitin

g!

The

nom

inee

s in

eac

h ca

teg

ory

will

go

thro

ugh

a se

lect

ion

pro

ced

ure

that

will

res

ult

in o

ne c

lear

win

ner

in e

ach

cate

gor

y.

Add

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nally

, our

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s w

ill a

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giv

e tw

o un

ique

aw

ard

s :

01 S

mal

l Car

of th

e Ye

ar02

Mid

-siz

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the

Yea

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Lar

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Car

of t

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04 P

rem

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of th

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Car

of t

he Y

ear

06 H

ot H

atch

of th

e Ye

ar07

Sp

orts

Car

of th

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ar08

Per

form

ance

Car

of th

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all S

UV

of t

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10 M

id-s

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of t

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11 L

arg

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V of

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miu

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UV

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UV

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14 B

est

deb

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odel

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man

15 E

ditor

’s c

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ITO

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OM

INE

E

NA

ME

OF

TH

E C

AR

CA

TE

GO

RY

At a

gli

tter

ing,

yea

r-en

d c

erem

ony,

the

win

ners

of

each

cat

egor

y w

ill b

e aw

ard

ed t

he

Auto

man

‘Car

of

Year

Aw

ard

’ in

its

clas

s.

YO

UR

CA

R’S

SEA

L O

F EX

CELL

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!w

ww

.au

tom

an

we

b.c

om

10

GM’s Chevrolet brand was definitely on an overdrive at Dubai with a plethora of launches including a global unveil of a concept truck and new SUV. Chevrolet also commemorated its 100th Anniversary on its stand at the Dubai International Motor Show by unveiling the 2012 Chevrolet Centennial Edition Corvette for the first time in the Middle East. The Centennial Edition Corvette features a sleek black colour scheme, unique design elements and Corvette’s trademark sports car technology. The 2012 Centennial Edition package will be available on all Corvette models and trim levels – including Grand Sport, Z06 and ZR1. Also on show sharing the stands were the new Sonic hatchback version and compact Spark city car.

Centennial edition of the ZO6 Corvette

Chev

role

t &

Cadi

llaC

Automan’s take2011 is a milestone year for the bow-tie brand which also celebrated its 100th anniversary in November. The global product momentum is driving the brand successfully in both existing and emerging markets. More excitement is coming in early 2012 with the high-performance Camaro ZL1 -- the most technologically advanced car ever developed in its segment.

‘Cadillac goes sporty’ would be an apt description for the marque’s stand at Dubai. Besides strongly promoting the V performance badge, Cadillac also introduced the 2012 Escalade Sport as the latest update to Cadillac’s series of luxury SUVs. The assuming 2012 Escalade Sport features a more colourful exterior design treatment and provides a fresh alternative for Escalade buyers. Also making an appearance was the all-new Black Diamond Edition of the CTS-V and CTS-V Coupe 2012 SRX with its 3.6-litre direct-injected V6 engine.

11

spotlight

Chevrolet TrailBlazer and Coloradio Rally ConceptGM’s $2bn programme for developing several vehicles on a common platform reminds one of the success that Toyota has had with its IMV platform on which the Fortuner SUV, Hi-Lux pick-up and Innova MPV are built. Developed in parallel with the new mid-sized seven-seater Chevy TrailBlazer and Colorado one-tonner in Brazil, these new vehicles preview Chevrolet’s direction in their respective segments. Both cars will be sold as global models, beginning with Thailand in early 2012. The Colorado features an all-wheel-drive system and is powered by GM’s new 2.8-litre Duramax turbo-diesel engine, which features a variable-geometry turbocharger for an optimal combination of performance and fuel k-up economy.The Toyota Prado rival will also be built in Thailand and is due to touch down in Middle East showrooms as early as the second quarter of 2012, Thai floods permitting. The return of the Trailblazer with new truck underpinnings and

Camaro Special 45th anniversary editionChevrolet Camaro, the Middle East and North America’s most popular sports car extends its momentum with several enhancements for 2012. Highlights include an improved version of its standard 3.6-litre direct injection V6 engine, a new FE4 performance suspension package for SS coupes and several interior and technology improvements, such as a revised instrument panel design, new steering wheel and rear camera system. These enhancements also arrive in time for Camaro’s 45th birthday, which will be celebrated with the release of the Chevrolet Camaro 45th Anniversary Special Edition. Continuing the tradition of Camaro anniversary models, the 45th Anniversary Special Edition carries all the upgrades for 2012, with additional unique design elements, inside and out.

MalibuThe all-new 2013 Chevrolet Malibu made its global debut at the 2011 Auto Shanghai, with simultaneous introductions in the United States and China - two of the nearly 100 countries on six continents where it will be sold. Chevrolet’s first global midsize sedan will provide customers from Shanghai to New York and Sydney to Sao Paulo with expressive design, advanced technologies, ride performance and fuel-efficient powertrains. The new Malibu comes in LS, LT and LTZ trim levels when it goes on sale in the Middle East early next year.

efficient powertrain also suggests GM’s prowess in combining the strengths of its various technical centres around the globe and formatting them for global applications. Although, the Trailblazer shares the same architecture as its truck sibling, its chassis has been tuned to combine heavy-duty off-road capability with refined city driving.

Automan’s takeThe GCC is one of McLaren Automotive’s most significant markets and the launch of luxurious showrooms and bespoke services reflect its commitment and confidence to the highest standards of customer care and expectations.

Racebred thoroughbred: A Formula track car built by McLaren and a bespoke MP4-12C [background]

12

McL

aren

aut

oM

oti

ve

McLaren Automotive marked the official launch of its Middle East network with the opening of its flagship Middle East showroom and the regional show debut of the first in its range of models, the MP4-12C at the Dubai show. The first model in McLaren’s new range of sports cars, the 12C is powered by a bespoke McLaren ‘M838T’ 3.8 litre, V8 twin-turbo engine producing around 600bhp and helping the car propel from 0 to 100 km/h in just 3.1secs and on to a top speed of 330km/h.

Ian Gorsuch, McLaren Automotive’s regional director for the Middle East, Africa and Asia Pacific

This part

of the world is full of

really well-educated car nuts.

They are cosmopolitan, they travel

around the world and they see what is

happening.

Consequently, we have experienced great

interest in the 12C since its launch and currently

have an order bank of six to eight months

for customer handover of a performance

leading 12C

Automan’s takeThe idea of a sport luxury SUV is naturally not totally new to Maserati. Many will remember the Kubang concept that was unveiled at the Detroit Auto Show in 2003. At a time in which few other brands were going in the direction of a sport luxury SUV, Maserati was already thinking to build one. And now with potential synergies with sister brand Jeep, there are bright chances that Maserati’s own interpretation of a sport luxury SUV will finally see the light of the day. As expected, no engineering details were revealed.

13

spotlight

Maserati is setting out to fill the gap of uplifting driving experience and luxury atmosphere with its new sport luxury SUV concept – the

Maserati Kubang, which had its world debut at the Frankfurt Motor Show. A forerunner of the future Maserati range, it at once creates

discontinuity by entering a new segment for the brand whilst maintaining the integrity of Maserati’s DNA.

Mas

erat

i

Umberto Cini, Managing Director of Maserati Middle East and Africa

The

Dubai

International Motor Show is

set to be a fantastic opportunity

for Maserati to showcase its exciting

future. The Middle East is one of the

most influential regions for Maserati

and we hope our vision for the

future thrills visitors to

the show

GranCabrio Fendi

MC Stradale Trofeo

14

Ferrari’s exciting new eight-cylinder convertible, the 458 Spider, shared the spotlight with the recently introduced V12 powered Ferrari FF. The third car was an exclusive customised Ferrari California that introduces an all-new bespoke programme for the region. The customization programme was first unveiled at the Frankfurt Motor Show in September and will virtually offer buyers almost unlimited customisation. A statement from Ferrari said: “This innovative programme enables clients to create an individual car, using exclusive and unique materials, colour and trim with the support of a dedicated team, as if it were a bespoke suit.” In creating truly bespoke car clients, Ferrari promises that customers will be assisted by their own Personal Designer throughout the decision-making process, right up until delivery. The Carrozzeria Scaglietti programme continues the range of personalisation options open to clients. Ferrari PR also displayed images of a 458 Italia complete with bright orange leather seats, as well as an FF finished in the famous white and blue of John Surtees’ 1964 Formula One championship-winning car.

ferr

ari

Automan’s takeFerrari also joins the ranks of high-profile bespoke luxury car manufacturers. Branded as ‘Tailor-Made’, the programme provides customers with an extensive range of exclusive cloth trim, colours, finishes and technical materials for a final specification inspired by unique classic Ferraris and motor racing. The selection is available in three innovative collections - Classica, Scuderia and Inedita - specifically conceived by Ferrari’s Styling centre.

Motoring enthusiasts will have the opportunity to

see the 458 Spider, which is sure to be one of the star attractions of

this year’s event

Hossam Hosni, General Manager – Luxury Auto, Al Tayer Motors, the exclusive Ferrari representatives in the UAE.

15

spotlight

Just launched a few weeks ago in the region including Oman, with the Aventador LP700-4, Lamborghini is redefining the very pinnacle of the world super sports car market - brutal power, outstanding lightweight engineering and phenomenal handling precision are combined with peerless design and the very finest equipment to deliver an unparalleled driving experience. Based on an innovative monocoque made from carbon-fiber that combines exceptional lightweight engineering with the highest levels of stiffness and safety, the car is powered by a new high revving 6.5-litre twelve-

cylinder engine producing 700hp with astonishing low-end torque. Thanks to a dry weight of only 1,575kg, the weight-to-power ratio stands at only 2.25 kg per hp. For purists, even the 0-100km/h acceleration figure of just 2.9 seconds and the top speed of 350 km/h do not fully describe the car’s extreme performance. And yet, fuel consumption and CO2 emissions are down by around 20 per cent compared with its predecessor, despite the considerable increase in power (about +8%).

With the Gallardo LP570-4 Super Trofeo Stradale, Automobili Lamborghini is bringing motor racing excitement directly to the road. This new and most extreme top model in the Gallardo line-up is based on the successful race car from the Lamborghini Blancpain Super Trofeo, the world’s fastest single make series. With a dry weight of just 1,340kg, it beats the already lean Gallardo LP560-4 by a margin of 70kg. As a result, this Super Trofeo Stradale offers a stunning power-to weight ratio of 2.35kg per hp which translates from 0 to 100 km/h in 3.4secs and helps the reach 200 km/h just 10.4sec. The car tops out at 320km/h.

Green can also be mean, courtesy Lamborghini’s Performante

lam

borg

hin

i

Automan’s takeThe Aventador LP 700-4 has been awarded Best Supercar at the Middle East Motor Awards (MEMA) in November 2011. The award for the car was selected by a 19-strong panel of automotive journalists representing various titles from Lebanon, Oman [Automan], Jordan, Egypt, Bahrain, Syria, Qatar, Kuwait, Saudi Arabia, and the UAE.

With the new Lamborghini Gallardo LP 570-4 Spyder Performante, Lamborghini is setting a new benchmark in the most fascinating automobile segment of all - the open-top super sports car. As “Performante”, the Gallardo Spyder is even lighter thanks to advanced carbon fibre reinforced plastic technology, even more agile and even more dynamic. The new Spyder Performante is an automotive high-performance athlete that combines sheer sporting excellence and extreme performance with that unique open-air feeling that only a soft-top spanning the ten-cylinder power unit can offer. Ultimately, every spin in the Spyder Performante is like a journey into the eye of the storm. The Performante only weighs 1,485kg and is powered by a 5.2-litre V10 that develops 570hp for a 0 to 100 km/h sprint in a mere 3.9secs and a top speed of 324km/h.

16

What’s the reason behind Ford and Lincoln’s hyper performance [55 per cent] in the GCC at a time when the industry average is quite low?I’d say there are several factors -- strong products, expanding dealer network and increasing customer satisfaction levels. We delivered a solid performance this year and we’re very pleased with the results. Clearly our solid product lineup is leading the way for our growth and this marks another proof point in the ongoing success of the One Ford plan

So, customer focus is among the priority areas?We will continue to serve our customers by offering them the products and technologies that they want. At the same time, continuously work with our dealers on delivering some of the best vehicle ownership experiences in the region.

Has Ford expanded the line-up or continuing with the existing offerings?We currently offer a strong contender in almost every segment,

from the B-Car Figo thru to the Explorer mid-size SUV, and the heavy duty F-Series trucks. It’s more than evident that the models we have introduced recently are striking a chord with customers.

Your enhanced business target also means that additional investments will be required to achieve them. What’s happening on that front especially in the coming years?Our outlook for 2012 remains positive and we’re certain this trend will continue well into 2012 as customers increasingly look to Ford as a preferred option. As far as investments goes,

Ford is planning to open additional facilities in Saudi Arabia next year, with expansions also planned in Iraq and elsewhere throughout the region. But perhaps one of the most important areas that Ford Middle East has been taking actions on this year is customer service and after sales.

Is that all?No. Besides the above, we have also in a technical centre in Jebel Ali for testing all-new vehicles before launch. The technical support teams evaluate the cars and the inputs are sent to our R&D facilities in Nevada and Texas. The Taurus, Mustang and the Figo underwent extensive testing in the region as a result.Besides, these investments, we will register an important milestone in Ford Motor Company’s history in the Middle East with the opening of our Middle East Parts Distribution Center in Jebel Ali in November from which we will support our entire regional network and provide parts faster to our retail partners and help them in offering efficient customer after-sales services.

Ford’s continued flow of segment-leading products is more than evident on its stand inside Sheikh Saeed hall, with the regional debut of the much anticipated all-new 2012 Ford Focus and the all-new Ford Ranger 1-tonne pickup truck joining the extensive lineup of new-gen Ford models such as the all-new Ford Explorer, Edge, Taurus, Mustang, and F-Series.

Ford

Mustang commemorative edition in full glory

Automan’s takeIt’s the right time and moment for Ford to firmly reinvest in its commitments for the region. Ford Middle East has invested in major customer satisfaction initiatives over the past year or so, including product engineering and testing as well as ongoing dealer training efforts.

17

spotlight

2012 Ford RaptorThe F-150 SVT Raptor is certainly raising the bar in the half-ton lifestyle-cum- off-road performance trucks segment by adding a SuperCrew option and more standard power and towing capability. The optional 411hp 6.2-litre V8 is now standard and now SelectShift Automatic™ transmission is offered. The F-150 SVT Raptor is seven inches wider than a base F-150 to make room for the additional suspension components. While the SuperCab and SuperCrew both have different strengths, each is worthy of the Raptor nameplate, according to Ford.

2012 Ford RangerThe all-new Ford Ranger is the latest in a wave of global vehicles which is the impressive result of an all-new global compact pick-up truck platform from Ford [the latest to emerge under the company’s One Ford initiative and Mazda]. Technically, it replaces two previous-generation compact truck platforms currently in production in one go. The truck made its worldwide debut at the 2010 Australian International Motor Show. For sale across five continents and more than 180 markets, Ford Ranger will be offered as a complete family of compact trucks - with three different cab body styles, 4x2 and 4x4 drivetrains, two ride heights and up to five series choices, depending on the market. The flagship of the new range is the XLT Double Cab model powered by fuel-efficient new 2.2-litre Ford Duratorq TDCi diesel engine.

2012 Ford FocusFirst unveiled at the 2010 Paris Motor Show, the new global is also a product of ONE Ford strategy. The model will be offered as a sporty five-door hatchback or sleek four-door sedan and stylish five-door wagon depending on market. Developed in Europe, for sale in over 120 markets worldwide with 80 per cent parts commonality, the next-generation Focus was the hero model created on a new global C-segment platform. Naturally, the Focus variants took centre stage on the Ford stand at the show.

Automan’s takeFollowing an unprecedented global development programme under the company’s ONE Ford strategy, the next-generation Ford Focus and Ranger pick-up are among the line-up set to continue the successful tradition of its predecessors and also demonstrate how Ford is changing in the immediate future.

We currently offer

a strong contender in almost every segment, from the B-Car Figo through to the Explorer mid-size SUV and the heavy duty F-Series trucks

Larry Prien

18

Executives from the Tata Motors-owned luxury British brand Jaguar held the global unveil for the new Sport and Speed option packs for the flagship Jaguar XJ saloon. Also on display was the award winning CX-75 supercar. Jaguar also debuted the convertible version of its sledgehammer 300km/h topping XKR-S sportscar at Dubai weeks before its LA unveil.

jagu

ar

JLR executives pose with the stunning CX-75 concept car

The

new Jaguar XJ

Sport and Speed Packs

further unlock the performance

potential of the XJ both aesthetically

and dynamically, allowing customers to

enhance that sporting dynamism even

further and create an XJ that looks as

good as it drives”

Robin Colgan, Managing Director of Jaguar Land Rover MENAP

Automan’s takeThe blue-blooded performance-oriented XKR-S coupe’s electronically limited top speed may marginally fall shy of the magic 349km/h figure claimed for the short-lived XJ220 supercar of 1992. We think the new convertible will almost certainly be the fastest drop-top to wear the iconic cat badge.

19

spotlight

Land Rover revealed a reconfigured prototype of the Land Rover DC100 Defender concept. The car maker claims this third prototype has been specially developed to suit the conditions of the Middle East. First unveiled at the Frankfurt Motor Show in September 2011, the Land Rover DC100 Defender concept explores the potential future direction of the iconic Land Rover Defender, a vehicle which captures the adventurous, daring, indomitable spirit of Land Rover like no other.

lan

d r

ove

r“We don’t comment on future product, however I can confirm that we had an overwhelmingly positive response from media, customers and VIPs when it was revealed at the Dubai International Motor Show. Replacing such a much-loved vehicle as Defender is always going to be controversial. These concepts are just examples of our current thinking. This project is about listening to the reaction from all audiences, including existing customers and fans from all parts of the world. This is especially true in the Middle East region where the Defender truly holds a special place in people’s hearts”.

Automan’s takeLand Rover’s product portfolio is changing and the line-up has a better focus. now Range Rover as a brand becomes stylish, efficient and performance oriented,s while the workhorse duties go to Land Rover badged cars. The dilemma is: as new markets are being added, how does the company attract new buyers?

Robin Colgan, MD of Jaguar Land Rover MENAP on the DC 100

We

have an ongoing

relationship with Infiniti. Both

parties are keen to synergise individual

strengths: Infiniti is looking to benefit from

Formula 1 racing and we’re looking at rolling

out into other areas. This is first project with

Sebastian Vettel with this vehicle. Based

on the success of that we’ll see what

else can be done in future .

20

Meanwhile, Infiniti is promoting its PR via sponsorship of the Red Bull Renault F1 team this year. It’s been a good year for the team and its star racing driver Sebastian Vettel, who tops the score boards in the 2011 F1 championships on points alone. A replica of the F1 car was also on display.While Vettel was busy in Yas Marina practising for the Abu Dhabi race, he wasn’t present during the regional unveil [he was present during the Frankfurt unveil] of the Infiniti FX Sebastian Vettel Version. Instead, team principal Christian Horner was at hand to introduce the car. The second car unveiled was the refreshed EX for 2012. Horner insists he has “complete trust” in Sebastian Vettel despite the double world champion setting nerves jangling on the pit wall at the past two races. Vettel has taken to showing off in Korea and India, cementing his victories from pole position with a last-gasp fastest lap, but a puncture during the second lap at Yas Marina saw Vettel sit out the rest of the race.

infi

nit

i

Automan’s takeMost of the motoring media consider the FX a been a bit of a wild child in the premium crossover segment, mostly due to its polarizing exterior style and not to mention its superb performance. Infiniti has given the car a lifestyle twist by partnering with Formula One racer Sebastian Vettel to make it even more extreme, and the result is the signature edition.

Team principal Christian Horner

Just a few more weeks before the sub three second 0-100km/h refreshed GT-R becomes available for GCC customers. Nissan launched the revised edition as 2012 model year model. For the first time, the GT-R’s performance has made it capable of breaking the three second 0 to 100 km/h sprint barrier having recorded a 2.8 second time in Japan. Surprisingly, the bespoke version of the GT-R wasn’t at the show.

21

spotlight

First unveiled at the 2010 Shanghai Auto Show, Nissan’s new global Versatile or ‘V’ platform underpins the all-new tenth generation Sunny. A popular name for Nissan for the past 45 years since the model’s first launch in 1966. This new model is built in China/India has been completely re-designed and carefully fine-tuned to meet different tastes and needs of customers beyond its market segmentation. The ME models will be powered by Nissan’s second generation 1.5 litre HR engine. Also sharing the the limelight with an impressive array of 15 models including a special edition of the Patrol, full-size Titan pick-up, refreshed Murano and the beefed up GT-R, 370Z, Juke and Nissan’s zero-emission EV -- Nissan LEAF. However, the much awaited Micra wasn’t at the show nor was the Juke GT-R concept.

nis

san

Automan’s takeIn June this year Nissan unveiled its global mid-term plan called Nissan Power 88. This plan targets an 8 per cent global market share and a sustainable 8 per cent operating profit by 2016.

2012 Nissan GT-R

By

adopting this

product-led, customer-

focused approach to our business

we have already established Nissan as

one of the top selling manufacturers in

the Middle East with a market share of

around 10%. This is good, but we are

going to do better

Gilles NormandCorporate Vice President at Nissan Africa, Middle East, India and Europe

22

KIA

Although Kia Motors has one new car reveal, its spacious creative stand at the show lifted somewhat the bland and downsized presentation of many other car makers. It also reflected the state of mind too. Top officials from Kia Motors were in town to give a hand to Al Majid Motors- the exclusive UAE distributor for the brand. While the hatchback version of Kia’s compact B-segment fourth-generation Kia Rio was revealed at the 2011 Geneva Motor Show and launched a few months ago in the region, the Dubai show saw the launch of the sedan variant. The new Rios get Kia’s newly developed 1.4-litre normally-aspirated four-cylinder MPI CVVT engine. The engine produces 79kW at 6,300rpm and 135Nm of torque at 4,200rpm.

Automan’s takeKia Motors as a rapidly expanding South Korean automaker brings a fresh wave of impressive styling and new engine technology to its line-up besides building confidence in markets. Designed to compete in the growing light car segment with the Ford Fiesta, Hyundai i20 and Mazda2, Kia will be looking to the Rio - the brand’s traditional volume seller to make a big impact in 2012.

[left]: Pininfarina Hyperion: The Euro three million creation doing show rounds since 2008. Still no takers for this quirky Rolls-Royce based one off! [above]: Shelby Super Cars Tuatara: named after a very fast lizard and shadows the Veyron with its 1350-hp 6.8-litre, twin-turbo V8 and claimed top speed of 444km/h!

Pin

infa

rin

a

ssc

23

spotlight

You could say Hyundai’s presentation of the lifestyle Genesis Prada and the Veloster sports hatchback was a bit of a show off. Question is why not? Hyundai has the freshest models in the market and its business is moving forward into new territory – especially after it announced its “New Thinking, New Possibilities” tagline. The world’s #5 automaker also stole the Dubai show with its stylish executive class 2012 Azera which was also unveiled at the LA show for the first time a week later.

HYU

ND

AI

Automan’s takeIf Hyundai wants to flex its muscles, then this is the right time to do it. After getting the fundamentals of the business plans in the right place, this South Korean car manufacturer is moving into new ground with confidence. It’s making the right moves at the right time and in the process also making several brands a bit nervous!

Hyundai’s

diverse line-up

represents our “New Thinking,

New Possibilities” philosophy. Each product

is making very clear that Hyundai is now an

innovator in the automotive industry, because we

don’t follow tradition, we make our own. With so much

to choose from, Hyundai is everybody’s brand because

there’s something for everybody. We expect this

to reflect in the figures as we look forward to

another great year, where we expect to

sell four million cars worldwide

Seung Tack Kim, senior executive vice president

24

lexu

s &

toyo

ta

The premium luxury brand from Toyota is banking on the all-new GS along with upgraded models in its line-up. Dubai saw the regional unveil of the first car to be built with the new design, the 2012 GS, which Lexus claims combines world-class luxury, evocative design, outstanding driving dynamics and innovative technology in what it sees as the ultimate luxury performance sedan in its class.

Without a shade of doubt, two traditional best sellers in the B- and C-segment from Toyota in the region have been the Yaris and Camry respectively. Al Futtaim Motors, Toyota’s UAE retail partner introduced the all-new, seventh-generation Toyota Camry and the Yaris rather uninspiringly and focused on other things instead. The UAE media launch of the hatchback version of the all-new completely redesigned Yaris was held a day prior to the show. The new arrival features a remarkable attention to detail in the design and engineering , especially in this class of vehicle. From its smart, interior design and quiet, refined passenger cabin to its responsive driving dynamics, the 2012 Yaris answers car-shoppers’ demands for a no-compromise vehicle. Featuring a sportier, aggressive look, the incoming Yaris is bigger than its predecessor.

Automan’s takeOK, the new Camry was a pre-production sample on show. We are still scratching our heads to find out a logical explanation as to why the interior was blacked out from public or media view by the exhibitors? Automan readers have to look no further. We are the first in the Middle East to offer the first drive impressions of this car. Read more in this issue or www.automanweb.com

The

all-new Lexus

GS is the first car to

showcase the new direction

for the brand. The car has

been designed, engineered,

and manufactured without

compromise

Fatima Tomoum, Deputy General Manager of Al-Futtaim Motors – Lexus

Toyota’s halo car is the co-developed near production FT-86 sports car. Toyota, please explain why is it still being showed around as a revised concept at motor shows?

Toyota’s real stars in the region: the all new Yaris [left] and seventh generation 2012 Camry

25

spotlight

After its Frankfurt debut, the compact Mazda CX-5 SUV was unveiled for the first time ever in the GCC at the Dubai Motor show. Already a celebrity of sorts, the Mazda CX-5 has been heralded as the first in a long line of Mazda motors to incorporate its latest SKYACTIV technology – a futuristic technology that gives higher fuel efficiency without compromising on performance. The stylish car uses Mazda’s new design philosophy - Kodo, meaning Soul of Motion and is powered by SKYACTIV-G 2.0-litre petrol engine mated to a new six-speed automatic transmission.

Subaru revealed the new XV at the 2011 Frankfurt motor show, and the Dubai show saw the car’s first regional outing. The XV takes the company into the compact crossover territory for the first time. Like its concept precursor, the XV features a hexagonal grille and ‘hawk eye’ headlamps, while front and rear corners of the bumpers are equipped with special edges, designed to improve fuel efficiency and enhance aerodynamics. The new crossover’s interior is designed to allow the passengers plenty of room and car will be powered by a four-cylinder 2.0-litre engine boasting high level of torque in the low- to mid-speed range.

Besides entertainment by generation one of ASIMO’s famous robot for the masses, Honda’s stand had two refreshed models – the Pilot and City. According to Honda, the 2012 model Pilot includes significant improvements such as the introduction of top-of-the-line Touring grade and includes new features like HDD navigation system, DVD rear entertainment system, intelligent MID (i-MID), wide mode rear view camera, Bluetooth hands free phone and Bluetooth audio streaming among others. Meanwhile, the City now looks more like the CrossTour with its revised corporate nose, revised front and rear bumpers and new tail lamps.

suba

ruh

on

da

Maz

da

26

pors

che

pors

che

mg

& gr

eat

wal

l

Porsche revealed its new 911 Carrera S to an ultra-enthusiastic crowd at the Frankfurt Motor Show just a few weeks ago. Re-designed after 48 years, the new 911 has a flat, stretched silhouette, exciting contours and precisely designed details. The 911 Carrera features a 3.4-litre boxer engine producing 350 horsepower and the 911 Carrera S with its 3.8-litre boxer engine producing 400 hp. Porsche also showcased what it calls its ‘racing laboratory’ -- the 918 RSR concept car.

An authentic “British” brand now owned by a Chinese company SAIC. Since 2007, MG has been trying to establish itself once again as a flagship UK brand. While, rebadged cars are sold in China under the Roewe brand name, three new models – the 350, 3 and 6 for the region come from the global portfolio.

Automan’s takePorsche Intelligent Performance revolves around three tenets: innovative strength, technological leadership, environmental friendliness and safety.

Never mind the quirky names of cars made by China’s largest SUV maker in 2010, Great Wall Motor Company Limited. As one of China’s leading automobile exporters to over 60 countries including Middle East, this car maker uses technology from several Japanese brands such as Mitsubishi [for powertrains] and Toyota for chassis engineering. As of 2010, some Great Wall products including passenger vehicles and the new Hover (Haval H5) and Deer (Wingle 5) have obtained an EU whole vehicle type safety approval.

HH Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum looks at the new two-tone leather interior Black/Flamenco Red now available for the Cayenne model range

ren

ault

27

spotlight

Peug

eot

Mark Webber could find time to come out and help unveil the Duster

With the 508, Peugeot reaffirms its presence and its ambitions in one of its traditional strong suits, the grand touring car segment. As one of the key new models in Peugeot’s international offensive, the 508 will be produced in France for the European market, then in China. Environmental efficiency was a priority from the very start of the 407 replacement project. Lightweight construction, improved aerodynamic profiling and a variety of engine choices offering a power output from 112bhp to 204bhp should make this strikingly attractive car a good choice for punters in the region.

Renault’s squad for the Dubai show consisted of 10 cars that included current and facelifted models. Key highlights were represented by the Fluence, Safrane, Mégane hatchback and Coupe-Cabriolet, Laguna Coupe and Clio Renault Sport. The star of the show was the introduction of the Duster, a small crossover SUV by F1 racing driver Mark Weber. Alongside, Renault also displayed two of its zero emission models: Fluence and Kangoo Z.E. Also on display was the Red Bull Racing Renault Formula One race car. The Duster is manufactured in the Curitiba plant in Brazil.

Volkswagen Middle East along with UAE retail partner Al Nabooda Automobiles had a full house this year. Besides the new Scirocco R, the line-up included the Golf GTI, and the Golf R alongside the Polo R WRC (World Rally Championship) model and the new Amarok pick-up. In addition, Volkswagen also showcased the latest Touareg, refreshed Tiguan in “Track & Field”, “Sport & Style” lifestyle editions, the Eos and the all-new Jetta Trendline and Comfortline edition. VW also showcased some interesting alternative driving systems including hybrid and CNG technology and Think Blue, Volkswagen’s sustainable and energy efficient solutions.

pors

che

vw

Our aim at

this year’s show is to

present a range of Volkswagen

models which encompass innovative

German technology and design. We are

previewing the new Scirocco R at the

event which is the sportiest coupé

ever created by Volkswagen

Stefan Mecha, Managing Director VW ME

Automan’s take2011 has been a year of transformation for Volkswagen Middle East with 19per cent growth year-to-date compared to 2010. This is mainly due to a number of new product introductions.

28

That the Middle East is one of the most important markets for Rolls-Royce was emphasized several times by Torsten Muller-Otvos, CEO of Rolls-Royce Motor Cars at the show. And the reason for this was also clear: year-on-year in the region, sales of Rolls-Royce cars has gone up by 30 per cent. Muller-Otvos also reiterated that the prestigious ultra luxury brand had registered a double digit increase for global sales. Confidence of the brand at Dubai was certainly high as the details of the special models at the show were released one after the other. Included in the portfolio was the Ghost EWB [extended wheelbase] and the Riviera Phantom Drophead Coupe, which is inspired by the world of yachting.However, the star car was a bespoke Spirit of Ecstasy which had a diamond studded [2,700 to be exact and valued at whopping $250,000 alone Spirit of Ecstacy emblem. According to Rolls-Royce, it was a befitting tribute celebrating the centenary ear of the Flying Lady. quote

ro

lls-

royc

e

Automan’s takeIncidently, during the year-long celebration, Rolls-Royce has commissioned famous photographer Rankin to capture 100 images inspired by the Spirit of Ecstasy, the figurine famed for its prominent and defining position on the bonnet of every Rolls-Royce. The project has offered Rankin full artistic licence to create a modern and very personal interpretation of the legendary ‘flying lady’, with spectacular results. The special gallery was showcased at the LA Motor Show, a week after Dubai.

The Gulf is an important market for Rolls-Royce, with robust sales being seen across all models.

The region continues to hold the number

one position in the world for Rolls-Royce Bespoke revenue per car, reflecting the highly sophisticated customers that

Rolls-Royce attracts

Torsten Muller-Otvos, CEO of Rolls-Royce Motor Cars

29

spotlight

bmw

, min

i

The all-new MINI Coupé, the brand’s first ever two-seater and the sportiest model to join the MINI family, was on display for the first time since its Middle East debut. Also, making its debut in the Middle East following its global reveal at the Detroit Motor Show earlier this year, was the MINI Paceman Concept car, the first Sports Activity Coupé in the premium small car segment. The MINI Paceman Concept takes the fundamental strengths of MINI and gives them a fresh twist with the help of cutting-edge technology and an innovative body concept. It brings together the classical MINI concept, the defining features of the MINI Countryman and the style of a coupe - the result is a MINI “muscle car”.

Together with local importer AGMC, BMW Group showcased 16 models. On display for the first time in the Middle East, the BMW Vision ConnectedDrive is a demonstration of BMW’s intelligent networking between driver, vehicle and the outside world. Dynamic design and innovative technology reflect the vision of BMW ConnectedDrive and the potential that can be unleashed through an exchange of information that optimise comfort, safety and Infotainment inside a car. This sensational two-seat roadster concept study was joined by the all-new fifth generation BMW M5 that goes on sale this month, as well as the exclusive BMW 7 Series “Steinway & Sons Edition” and a BMW 7 Series “UAE Edition” which celebrates 40 years of the UAE. Also at the show from BMW M Division was the premiere of the X6M fitted with the Special M-Performance Kit as well as the BMW 1 Series M Coupe and X5 M. In addition to the new BMW 6 Series Coupe, the Convertible body style is also on display. Both models are fitted with the BMW M Sport Package and feature BMW Individual interior highlights and exterior colours. Also on show is the BMW 5 Series Gran Turismo and the all-new BMW X3 Sports Activity Vehicle.

Vision ConnectedDrive concept

Al Ahli Football Club’s Technical Director and Ambassador and former captain of Italy’s 2006 FIFA World Cup-winning team Fabio Cannavaro commemorates the tenth anniversary of the brand’s arrival in the Middle East

The BMW Group stand also featured an exclusive ‘BMW Individual’ zone where a bespoke BMW 7 Series composition inspired by ‘Steinway & Sons’ was on display. This limited-edition model demonstrates the luxury motor manufacturer’s leadership in individuality. It is inspired by the aesthetics, quality and exclusivity of piano manufacturer Steinway & Sons and embodies the desire of both brands to harmoniously combine aesthetics, comfort and technical perfection. BMW Individual builds each of the BMW 7 Series ‘Steinway & Sons edition’ models to customer specifications using the normal or long-wheelbase versions of the luxury saloon. Just 100 of this limited-edition model BMW Individual 7 Series inspired by ‘Steinway & Sons edition’ have been produced worldwide.

To mark the 40th Anniversary of the unification of the United Arab Emirates, which took place in December 1971, BMW Group launched the BMW 7 Series UAE 40th Anniversary Limited Edition at the 2011 Dubai International Motor Show.

30

Across the three Chrysler Group LLC brands, making their Middle East premieres at the show were the all-new 6.4-litre HEMI® powered 2012 Jeep Grand Cherokee SRT8, the 2012 6.4-litre HEMI® Dodge Challenger SRT8 and the refreshed Chrysler 300C.

Originally revealed on the all-new 2012 Chrysler 300S models, the industry-first partnership between Chrysler and Beats™ By Dr. Dre™ is now expanding the studio quality sound experience of Beats by Dr. Dre technology into more Chrysler 300 models, including the 300 Limited, 300C and new 300C Executive Series. However, Middle East availability of the Chrysler 300 with the Beats™ by Dr. Dre™ audio system is still to be confirmed.

Jeep Grand Cherokee SRT8By far, the most powerful and technologically advanced high-performance Jeep vehicle ever made that combines in one package capability and utility. Also using the 470hp 6.4-litre

HEMI V8 with Fuel Saver Technology, every ounce of performance has been extracted by the engineering team at Chrysler Group’s Street and Racing Technology (SRT).

Automan’s takeIt’s nice to see the focus on performance badge products in the line-up. We have question: what happened to the MOPAR programme that was announced a while ago? Is it still on?

Chry

sler

, Do

Dge

& J

eep

The 2012 Dodge Challenger SRT8 392 uses the proven 6.4-litre HEMI V8 engine that delivers 470hp and 470lb.-ft. of torque across a wide rpm range. The Challenger’s new and exclusive SRT steering wheel features mounted paddle shifters.

Over the

past year, Chrysler

Group Middle East has enjoyed

tremendous growth, with sales

consistently showing a significant increase

since 2008. The Middle East has always

played an important role globally, making

a major contribution to Chrysler Group’s

worldwide sales, and we expect this to

continue

Jack Rodencal, Managing Director, Chrysler Group Middle East

31

spotlightThey are separated by 13389.74kms and span across mighty oceans and continents, but they share the same passion for cars. Almost back to back in terms of ‘events of influence’, the 11th edition of the Dubai motor show may have been a shade paler than its European counterpart, say Geneva or Frankfurt, but that doesn’t mean Dubai was a whitewash. In fact, less than a week later when reports started coming in from the Los Angeles show, things started becoming clearer. It also became obvious that automakers, especially the top end players still consider Middle East having great potential for their merchandise. Whatever, the truth about the numbers, we discovered some significant trends in both the shows. Here’s a look.

Dub

ai v

s La

Did

the

pre

mie

r M

iddl

e Ea

st m

otor

sho

w u

p st

age

LA

last

mon

th?

Auto

man

che

cks

out

the

poss

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Not just a sub brand: Volkswagen is actively promoting it ‘R’ performance division. It debuted the production ready Beetle R Concept in Los Angeles and the series production Scirocco R in Dubai. Obviously, Ulrich Riestenpatt Richter, R’s Executive Director, and Dr Hendrik Muth, R’s marketing head, are looking to the future.

Porsche: German sports carmakers introduced the Panamera GTS at LA as a tasty four-passenger sedan with a bit more spirit and punch. We’ll stick to the all-new 911 Carrera S for now.

Aston Martin V12 Zagato: First launched the in late May at the famous Villa D’Este Concours on Lake Como, Dubai saw the bright orange track version while the LA show drew a blank.

Hyundai Azera: launched in the ME a few months ago, the new arrival had its first public unveil at LA.

SSC Tuatuara: Till now, the car was basically a body on a rolling chassis. At Dubai, it was the first time that the car was revealed with full specs including its Bugatti Veyron bashing figures.

Peugeot 508: The French brand introduced an elegant and stylish sedan at Dubai. Sadly, the trendy European brand isn’t represented in the US yet!

Saimese twins: Thailand’s flood problems have pushed the launch of GM Brasil designed Colorado pick-up and Prado bashing seven-seater Trailblazer production models to mid-2012

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Actually, the Dubai motor show last month was quite good if one also considered Los Angeles. Both shows had market specific models and some concepts. It was also clear that niche automakers are playing the game according to market specifics – be it concepts or production models. For example, executives from Aston Martin told us in Dubai that there were still a few One-77s available for sale, but the ME focus was for the V12 Zagato. Likewise, US-based niche carmaker Shelby Super Cars [SSC] felt that the ME was a better place to prospect than US for its new Tuatuara hyper performance car.If we were asked to compare and score, we’d say both shows would appear with similar score cards.

Audi Q3: Audi is venturing into a new market segment with this compact SUV. The car was a surprise unveil at Dubai.

Mazda CX-5: Mazda says that the Skyactiv 2.0-litre-based powertrain should return best-in-class fuel economy figures and grunt.

Jaguar concepts: Jaguar presented an updated version of the C-X16 Concept that initially debuted at the Frankfurt Motor Show. The car was presented by Jaguar design chief Ian Callum who all but confirmed that a version of the C-X16 would be put into production. Dubai saw the CX-75 for the first time in flesh.

Mustang mania: Ford claims the bored-out 5.8-litre 650hp 2013 Shelby GT500 shown at LA is the most powerful production V8 in the world. Middle East gets the value-packed muscle-car with GT500-inspired facelift for 2013, along with a few mild tweaks.

Camaro power: Team Chevrolet is happy to point out that this sledge-hammer-of-a-drop-top ZL 1 is the most powerful production Chevy ever produced in the brand’s 100-year history. Dubai saw the 45th Anniversary Special Edition.

‘One Ford’: The Escape, Focus, Fiesta and Ranger are significant global products coming out of the company’s new and integrated strategy. The Ranger has been one of Ford’s most popular pick-ups across the globe for over two decades with different versions for US and Asia. Meanwhile, Ford’s Ecoboost technology is now applied to smaller four cylinder 1.6-litre engines. In the new Escape it will be frugal, in the Fiesta ST, the same engine will be hot and performance oriented. ‘

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While the number of new concept vehicle introductions has reduced in the past few years due to mostly budget constraints, there are a few automakers still testing waters with old concepts – Maserati with the Kubang SUV, Toyota with the gen II FT-86 and Subaru with the BRZ concept. In-between, Land Rover finds itself on the crossroads of development with its Defender replacement concept. The SUV specialist has two options – either revolutionise the package or move forward as an evolutionary project. Hopefully, the feedback from the three shows will give some direction in this respect.

Subaru’s new compact crossover SUV name finalized at LA for US market. XV Crosstrek as it will be known in the US, should help to further differentiate the new variant from the Impreza.

Out of the shadows: The fourth generation Honda CR-V hits US dealerships this month. No news for ME as of now.

In expansion mode: Cadillac is expanding from three models to five next year. The production version of XTS and ATS compact debut in Detroit.

Supercar entry: The first product of the newly formed McLaren Automotive, an offshoot of the F1 team, now officially hits the world markets in the form of the MP4-12C. More models are planned soon.

Bentley GTC: both markets are equally important for the British luxury carmaker and this new open top.

Land Rover DC 100 concept: Should it be evolutionary or should it be revolutionary? That’s probably what executives are asking after the fourth interpretation of the concept in LA. Dubai saw the third prototype.

Lincoln: Refreshed inside out with performance upgrades, the facelift 2013 MKS is the first from the brand to sport a renewed profile and is the beginning of a new era.

Power entry: An important model in US and ME, the most powerful to date it should be more fun.

Chevy Spark: After setting the roads alight in emerging markets such as India, this compact city car wants its presence felt in US and M E too!

Separated at birth: Subaru BRZ and Toyota FT-86 concepts. Both mechanical twins in near production stages three years after debut.

Automan’s takeEitherway, given the

current market conditions, the mood in general was positive and encouraging and the outlook for 2012 seems to be consolidation more

than anything else.

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