Mother Angelica’s 10 Tips for Social Media - EWTN › downloads › operational › Debbie...
Transcript of Mother Angelica’s 10 Tips for Social Media - EWTN › downloads › operational › Debbie...
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Mother Angelica’s 10 Tips
for Social Media
How the EWTN foundress’ philosophy for
media evangelization can help you improve
your social media strategy
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Debbie Cowden, Social Media
• With EWTN since 2013
• Series Producer for various EWTN shows from 2013-2016
• Social Media Coordinator since 2016
• Past Experience:
• MTV, New York, NY
• HSN, St. Petersburg, FL
• PBS in Northwest Ohio (WBGU-TV)
• Clear Channel in West Central Ohio
• Bachelor of Arts in Telecommunications
Bowling Green State University, Ohio
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• Based on Mother Angelica’s
experience founding and leading
EWTN Global Catholic Network
• Today’s focus: less on SPECIFIC
techniques, more on general
principles
• Social media guru or novice, you
can benefit from learning Mother
Angelica’s philosophy for
evangelization!
What Would Mother Say
about Social Media?
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1. You don’t have to be an expert
to succeed with social media
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Facebook’s Built-In Tools: Scheduling
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Facebook’s Built-In Tools: Insights
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Facebook’s Built-In Tools: Ads, Boosts
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Facebook’s Built-In Tools: Demographics
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Hootsuite.com
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Hootsuite.com
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Hootsuite.com
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RiteTag.com
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RiteTag.com
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Bit.ly
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Canva.com
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Canva.com
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2. Money (or lack of) doesn’t
have to hold you back!
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“Reach”How many people see a specific post
(photos, videos, links)
“Engagement”A a measure of how many people “react” to your
post (with the emojis), comment, or share your
post. Some platforms also measure how many
people click on your posts
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“Meaningful Engagement”
Facebook’s way of determining if people
like your content.
Comments with replies, reactions, shares, views
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“Meaningful Engagement”
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3. Start small. Grow with time
and experience
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4. Ask for support from followers, donors
and underwriters, friends and family,
businesses, etc.
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5. “It’s your obligation to speak
the Truth, and people can
take it or leave it.”
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6. Stay focused on the goal:
Bring people to Jesus
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Photo
Reach: 8.8K
Engaged: 0.6K
Video Clip:
Reach: 55.7K
Engaged: 4.2K
Video performed 7x better!
Show, Don’t Just Tell | Content is Key
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Book Cover: Book Quote:
Reach: 616 Reach: 3.0K
Engaged: 57 Engaged: 217
Show, Don’t Just Tell | Content is Key
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St. Dymphna:
#MentalHealthAwarenessWeek
#WorldSuicidePreventionDay
#WorldMentalHealthDay
Total for 3 posts:
Reach: 472.3K
Engaged: 33.7K
Shares: 5.5K
Link Clicks: 2.5K
Show, Don’t Just Tell | Content is Key
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Followers’ Responses to
#AllSaintsDay/Halloween Posts
“Why didn’t I think of that?”
“This will be my future family!”
“[@So-and-so,] we totally should do this next year!”
“What a perfect way to teach your kids
about the saints”
“This is so cute and awesome.”
“What a wonderful way to live your faith.”
“Beautiful! Great story and opportunity to evangelize.”
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7. Personal interaction is important.
This is your family!
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Personal Interaction is Important!
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Personal Interaction is Important!
REMEMBER:
• Social media is not meant to be a bulletin
board or news wire
• You and your audience are a team – let them
help with evangelization
• Not just “fans” or “followers,” but individual
people with souls!
• Social media as a PR arm…
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8. Work together with other Catholics
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We’re all on the same team!
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9. Work smarter, not harder
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Work Smarter, Not Harder
RECAP:• Use the free tools on social media platforms, plus
services like Hootsuite, Rite Tag, Bitly, and Canva
• Pay attention to reach and engagement – strive to
post content your followers will want to share and
interact with (evangelization!)
• Plan ahead, make a calendar, set aside time to
devote to scheduling social media posts
• Share posts from EWTN’s pages
• Tweak posts to improve engagement
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Instead of:EWTN Pro-Life Weekly Host Catherine Hadro
speaks with Obianuju Ekeocha about why Western
countries who send aid money to African countries
do so in the interest of “population control.”
Reach: 7.8K | Engagement: 0.9K | Total Views: 7.1K
Try:“We need computers, not contraception.” Meet Obianuju
Ekeocha, or “Uju,” a Catholic Nigerian woman who has
become a powerful voice for Africa’s Pro-Life values.
Reach: 100.1K | Engagement: 3.2K | Total Views: 79K
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Book Cover: Book Quote:
Reach: 616 Reach: 3.0K
Engaged: 57 Engaged: 217
Revisiting Content…
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10. “Only the best for Jesus.”
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