Most Innovative New Service
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Transcript of Most Innovative New Service
Awards Application
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Please note that entries are £195 + vat per entry. Payment must be made before your entry will be submitted to the judges.
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Most Innovative New Service
Recognizes a service launched by an operator or service provider in 2009, and delivered fully or in part over an IP network, which made a significant contribution to service revenues and customer satisfaction. A service or product could be a complete IPTV launch or it could be a new service as part of an existing IP TV offer, such as the introduction of HDTV or DVR for example.
The application should demonstrate new thinking in the concept and provision of a service. The service should answer a real need for customers in the market concerned, which should be echoed in strong and measurable uptake following the launch.
1. Describe the impact the new consumer service has had in its target market(s), which would involve factors like consumer uptake, competitive response and the degree to which it can be illustrated that the new service met the aims of the service provider introducing it (for example, reducing churn, increasing revenues etc.) (400 words max)
Most Innovative New Service cont……
2. Describe the extent to which the consumer service is unique or innovative. (800 words max)
Please return your completed form to [email protected]
3. The degree to which the marketplace needed, or was demanding, such a service. Evidence of this need could include consumer uptake or the existence of competitive offerings, or market research. (600 words max)
Please return your completed form to [email protected]