Moss Adams

Presentation Overview

5. Hofstede Analysis

6. Trompenaars Analysis

7. PESTLEEG Analysis

8. OLI Analysis

9. Entry Into:- Singapore- New Zealand- Switzerland

1. Moss Adams:- History- Values- Resources- VIRO Analysis- Services- SWOT Analysis

2. Companies we are Entering

3. International Expansion Process

4. Praxity Alliance

Moss Adams Timeline

Moss Adams (1938)Edwin Adams joins Albert Moss after the death of McIntosh and Cowen to create Moss Adams & Co. (Later changed to Moss Adams LLP)

Beginning (1913)Congress Enacts the first federal income tax law. John G. McIntosh opens accounting firm in Seattle , to support the Pacific Northwest forest product industry.

Expansion (1960) Moss Adams expands offices into San

Francisco and Southern California as well as additional offices in Northern California,

Oregon, and Washington State.

WE THRIVE (1990)Moss Adams becomes the 15th largest accounting/consulting firm in the nation.

More Expansion (early-2000)Moss Adams expands into more cities; San Diego, Albuquerque ,Silicon Valley, etc.

Praxity (2007)Moss Adams helps found Praxity, AISBLE, a global alliance that today counts more than 100 independent accounting firms as members, providing our clients that do business internationally with trusted expertise in more than 80 countries and territories worldwide.

CSR (2013)Moss Adams celebrates its 100th anniversary and releases its first CSR report to measure the firms progress towards its social and environmental goals.

Go International

Moss Adams Values

Passion for Excellence

Lifetime Learning

Leading by Example

Accountability Integrity Respect

Purpose: To make a difference for our people and clients.

Moss Adams Value Chain

Establish Hiring Employees

Sales and Marketing

Creating Clientele

Relationships

Service Profit Margin

Product R&D, Technology, and System Development

Human Resources Management

General Administration

Moss Adams Resources

Resources- Buildings (place of work)

- Computers- Suppliers- Equipment

Tangible Resources- Brand Recognition- Internet Domain- Licensing

Agreement- Contracts- Performance &

Knowledge- Computer

Software- Trademarks- Goodwill (people

and their knowledge)

- Alliances (Praxity)

Intangible Resources

Moss Adams VRIO Analysis

Organization

Imitate

Rarity

Value

Resources & Capabilities:

- Awards- Relationships: Clients and Praxity- Unique Skills: Employees: different

avenues if accounting and finance- Reputation: Socially Responsible,- Relationships with Clients, Trust-ability,

Communication, Performance

Value

- Customer Service- Reputation- Relationships

Rarity

Moss Adams Social Complexity:- These resources and capability are

based on the company’s culture or interpersonal relationship.

- These resources are hard to imitate because of their relationships with clientele and their core brand image and values.

Imitation

- Moss Adams only hires those that fit in with the culture and values.

- Each employee brings a specific value to the company.

- Moss Adams culture rewards innovative ideas.

- Moss Adams have an organized management system and process

- Moss Adams has strategic management process that foster relationships with clientele.

Organization

Moss Adams Services Client

MAWA

SALT

Consulting

Estate Plannin

g

Secession

IRS Auditin

g

Audit

Tax

Moss Adams SWOT Threat

CompetitionTechnological problemsIncrease in labor costsExternal business risks.

Opportunity

Venture CapitalGrowing economiesNo international presence (room to grow).

WeaknessSmaller businessLack of international presence Marketing to international placesStrength

High Growth RateExperienced Business UnitsNo need for exportsPersonal Connection to ClientsWide Market (US) Praxity Alliance

New Zealand

Singapore

Switzerland

PROCESS

01

ResearchResearch the specific companies we want to enter into.

- PESTLEEG

- Regulatory Climate

- Political Stability

- Economic Potential

- Cultural Difference

- Need for service

- Research about other Companies

- Target Market Research

02

Business Plan- Define strategy,

goals, objectives, & success metrics.

- Define a business structure, budget, project plan.

- Initial financing streams and anticipated revenues.

- Legal, regulatory, and licensing requirements

03

Create a Team- Bring on senior interim executives

with deep knowledge of company and expertise

- Begin the recruiting process

04 05

Organizational Readiness- Evaluate the organization structure needed to execute your

strategy.- Develop polices, procedures that comply with local

requirements while maintaining balance with overall company.

- Develop competitive incentives and compensation packages.

- Resolve logistic issues before setting up.

LaunchOnce we have completed each step, launch your company internationally.

International Expansion

Process

Praxity

- An award-winning Alliance of global independent accountancy, tax and business consulting firms.

- To be a Praxity member, firm must be highly rated by their clients and peers.

- Many with “best in class” service cultures and satisfaction ranking in their respective regions.

- Advantages: - Association of the Year (2014) - Many “word of mouth” recommendations- All member firms work together, delivering

pragmatic and value-added advice. - All member firms have access to a poll of

35,400+ professional connections around the world.

Praxity Mission: To be the most advanced alliance of strong, like-minded,

independent and committed accounting and allied services firms that independently deliver unmatched client service and quality solutions

globally

• Brand Finance PLC• Mazars• ShinWing CPA

Singapore

• William Buck Christmas GouwlandNew

Zealand• Mazars• LeitnerLeitner• Haussmann Treuhand• Haussmann Revision

Switzerland

Alliances we will use:

Hofstede Analysis

Power Distance Individualism Masculinity Uncertainty Avoidance Long-Term Orientation Indulgence0

10

20

30

40

50

60

70

80

90

100

40

91

62

46

26

68

34

68 70

58

74

66

74

20

48

8

72

46

22

79

58

49

33

75

US Switzerland Singapore New ZealandRa

nkin

g

Trompenaars Analysis

Universalism Particularism

Individualism Communitarianism

Specific Diffuse

United States New Zealand

SingaporeSwitzerland

Neutral Affective

Achievement Ascription

Sequential Synchronic

Internal External

Political Constitution-Based Federal Republic, Strong Democratic Tradition.

Parliamentary Republic Constitutional monarchy and a parliamentary democracy.

Formally a confederate but similar in structures to a federal republic

Economic GDP: 18,125 billionGDP Growth: 3.9 %Per Capita: 46405.26Unemployment Rate: 5.5 %Inflation Rate: 1.5%Labor Force: 155.4 million Exports : $ 1.575 trillion Imports : $2.273 trillion

GDP: 295.7 billionReal Growth Rate: 4.1%Labor Force: 3.444 millionUnemployment: 1.9%Export: 410.3 billionImport::373 billionInflation Rate:2.4 %

GDP:170.59 billionPer capital:NZ$47,784 (US$39894)unemployment:5.4%Inflation rate: 0.4%Labor force: 3.481 millionExports: 41.631 billionImports: 42. 495 billionthe top corporate tax rate:28 percent

GDP: 646.2 billionReal Growth Rate (GDP) 2%GDP (PPP): $54,800 Labor Force: 4.976 millionUnemployment: 3.2%Export: $229.2 billionImports:$200.5 billionInflation Rate: -.4 %

Social Population: 318,892,103IndividualismEgalitarianismPopulation Growth: .77 %

Population:5,567,301Religions: Buddhist (33.(%), Muslim (14.3%) , Taoist (11.3%), Christion (11%), None (16.4%)Languages: Mandarin (36.3%), English(29.8 %)Collectivist culture

Population:4.597 millionIndividualismEgalitarianism Christianity: almost 50 percent but 41 percent are no religionAge Structure:

Population: 8,061,516Religions: Roman Catholic (38.2%), Protestant (22.6%), other Christion (5.7%), None (21.4%)Languages: German (64.9%), French (22.6%), Italian (8.3%), and English (4.6%)

Technological

Mobil Cell Phones (in use): 310 million Internet Users: 245 million Innovative (R&D) TelecommunicationSpace Science & ExplorationMedicine & Healthcare Robotics

Personal computer usage has increased from 200,000 in 1990 to 3.41 million in 2007 AerospaceMathematicsRoboticsTelecommunication

information and communication technology: diversewireless infrastructure, health IT, digital content, payments, geospatial, telecommunications, agricultural technology

Cell Users: 10.46 millionInternet Users: 6.152 million Astronomy and SpaceMathematics, Physics, Chemistry, Engineering, Biology, and Psychology

PESTLEEG United States Singapore New Zealand Switzerland

Legal Common Law system based on English common law. (Except Louisiana which is based on Napoleonic civil code)

English Common law the New Zealand legal system is heavily based on the English law.penalize briberyPrivate property rights are strongly protectedcontracts are secure and intellectual property rights are enforced

Civil Law system judicial review of legislative acts, except for federal decrees of a general obligatory character

Ethical Bribes are illegal BeliefsSocial ResponsibilityTruthEquality

Accountant code of conduct: integrity, objectivity, professional competence and due care, confidentiality, professional behavior

the second least corrupt country in the world. Equality

Business Ethics Ethic Committee Bribes are unethical Social Responsibility Equality

Environmental

Environmental Protection Agency (EPA)US Department of Agriculture (USDA)Environmentalism Pollution (Air, Water, Marine, Waste)DeforestationPesticides

CO2 emissions have decreased form 15.5 metric tons per capita in 1990, to 6.99 metric tons in 2008

EnvironmentalismEnvironmental funding's: The Nature Heritage Fund, Community Conservation Fund

Habitat ProtectionMarine Habitat ProtectionTerrestrial Habitat Protection Turning Organic Waste into Fuel

Geographic Between Canada and Mexico with the Pacific Ocean and Atlantic Ocean on either side. (good location for trade with other countries because of surrounding countries and convenience for water transportation as well as other transportation)

Singapore is known as the crossroad of the international trade route

New Zealand is in Oceania southwestern Pacific Ocean. North island & South Island.

Climate: North part: New Zealand has a mild and temperate maritime climate

Central Europe, East of France, North of ItalyClimate: Temperate with various altitude’sNatural Resources: Hydropower potential, Timber, Salt

OLI Analysis

Ownership: (Ownership Advantage) - Reputation: Socially Responsible, Trust-ability, Commination, Performance,

Customer-first mentality, Relationships, Skills, Knowledge & Expertise- Company Culture, values, & mission - These qualities and intangible resources put us above competition - Experience of quality service and product

Ownership

LocationLocation: (Location Advantages) Choosing to establish business in financially successful environments:- Singapore

- Government has created opportunity and incentives for financial institutions to expand into Singapore.

- Has a strong, efficient, and transparent legal and judicial framework (presenting favorable regulatory and business environments)

- Switzerland- Stable and growing economies:

- Financial sector is a key pillar to Switzerland economy- Government has a strong, efficient, transparent, stable, and

responsible framework for financial sector. - New Zealand

- Rebuilding their country into financial hub:- Government has started making some tax and regulatory

changes to make it easier for international finance business to set up base.

Internalization Internalization: (Internalization Advantage) We would have direct control of how the company is managed and ran in each country; this is because our product is the service of financial and accounting services and our competitive advantage is our: knowledge, expertise, customer service, trust-ability, and a strong reputation. In order to maintain those advantages the companies located in the different countries need to be ran under the same mission, vision, and values off all Moss Adams establishments. Thus, we need to have a strong hold on how the company is managed and ran.

Rivals

Threat of Substitutes

Law Offices & Other Cheaper

Accounting Firms

Bargaining power of buyers

Companies that invest in our

service

Bargaining Power of Suppliers

Workers with specific Financial &

Accounting expertise

Threats of New Entrants

Other financial companies

going internationally

Porters Five

Forces Analysis

Singapore“… Singapore … is the country with the largest foreign currency reserve per

capita of any country in the world … it’s got the best education in the world, the best health care in the world. It’s astonishing to come to Singapore and see that

everything works… Singapore is going to be the financial center of Southeast Asia, probably Asia, and likely one of the top financial centers of the world.” Jim

Rogers, US Investor

Economy Starting a business rank

Starting a business DTF

Procedure (number)

Time (days) Cost (% of income per capita)*all official fees and fees for legal or professional services required by law

Pain-in min. capital (% of income per capita)*The amount that the entrepreneur needs to deposit in a bank or with a notary before registration and up to 3 months following incorporation

Singapore 10 96.49 3 2.5 0.6 0.0

Entry Strategy: Business Division

RivalsRSM Chio Lim

Foo Kon Tan GrantBaker TIlly

Hamilton, New Zealand

Economy Starting a business rank

Starting a business DTF

Procedure (number)

Time (days) Cost (% of income per capita)*all official fees and fees for legal or professional services required by law

Pain-in min. capital (% of income per capita)*The amount that the entrepreneur needs to deposit in a bank or with a notary before registration and up to 3 months following incorporation

New Zealand 1 99.96 1 .5 0.3 0.0

Entry Strategy: Equity Mode,

Wholly Owned Subsidiary (greenfield operations)

Rivals: PwC, KPMG, & DTT

Zurich, Switzerland

Economy Starting a business rank

Starting a business DTF

Procedure (number)

Time (days) Cost (% of income per capita)*all official fees and fees for legal or professional services required by law

Pain-in min. capital (% of income per capita)*The amount that the entrepreneur needs to deposit in a bank or with a notary before registration and up to 3 months following incorporation

Switzerland 69 88.47 6 10 2.0 24.6

Entry Strategy: Equity Mode,

Wholly Owned Subsidiary (greenfield operations)

RivalsKPMG AG

Deloitte AGLoyens & Loeff N.V

Thank You

Questions?