Moserbaer Complete

AN INTERNSHIP REPORT ON

“ORGANISATIONAL STUDY AT MOSERBAER”

Submitted to the Bangalore University in partial fulfillment of the requirement of the Degree of

MASTER OF BUSINESS ADMINISTRATION

Bangalore University

Submitted by

RISHABH SHARMA

REG NO: 10YUCMA074

Under the guidance and supervision of

Internal Guide External Guide

Prof-V.S CHAUHAN Mr. ABHAY KRISHNA

Faculty ABBS TRAINING MANAGER

Acharya's Bangalore B – School

#3, Lingadheeranahalli, Off Magadi Road, Bangalore – 560 091, Karnataka, India

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DECLARATION

I hereby declare that the internship project titled ORGANISATION STUDY AT MOSERBAER LTD. is submitted in partial fulfillment of requirement forthe award of the degree of master of business

administration is my originalwork under the guidance and supervision of Prof- V S Chauhan, Faculty ofABBS and Mr.Abhay Krishna,Moserbaer

Ltd.

DATE:

PLACE: BANGALORE

STUDENT SIGNATURE

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ACKNOWLEDGEMENT

My sincere regards to, Prof.V.S Chauhan Faculty of , Acharya's Bangalore B – School Bangalore.He has been source of inspiration throughout our training, his guidance and advice coupled with sustained encouragement has made this project report possible .

I would like to express my gratitude towards Mr. Abhay krishna, Training Manager Moserbaer Ltd.(U.P.)

for providing me an opportunity to do the project work in their organization.

Finally, I sincerely acknowledge my parents and my friends who stood by me as a source of inspiration to

complete this task and also my respondents who were kind enough to spare time for me.

RISHABH SHARMA

Regd. No: 10YUCMA074

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Chapter 1

INTRODUCTION

1.1 INDUSTRY DETAIL

Overview Moser Baer India Limited, the global technology company has entered into the manufacturing of solid state devices. Moser Baer has become the first company in India and among a select few worldwide to offer a comprehensive portfolio of storage solutions. The company is already the world’s second largest manufacturer of optical media products.

Moser Baer reinforced its commitment to data storage earlier this year by setting up an additional facility for solid state media manufacturing unit in Noida, a part of the extended National Capital Region. It has an annual capacity of 24 million products with capacity for further expansion. With storage capacity ranging from 1GB to 64GB, Moser Baer’s range of solid state devices will cover storage requirements of all consumer segments. The state-of-the-art manufacturing facility has a unique module that enables all digital content—in audio, visual or data presentation format—to be pre-loaded into the solid state media products. The high-end 32GB product can store over 6,500 songs or more than 20 films in standard definition format.

The Solid State Media MarketThe USB Flash and Micro SD cards market is slated to grow at over 30 per cent in India this year. The popularity of solid state drives is on the rise because of their performance advantages over hard disk drives. Today's latest generation drives are significantly faster than the early models that began to appear in the market in 2007 and 2008 was an impressive growth year for the market. Despite the challenging economic environment that the world has experienced, solid state devices remain in the spotlight as a technology and an area of growth in the storage market.

For Micro SD Cards the chief application is mobile phones and with Indians adding a phenomenal ten million new connections every month, the three hundred million mobile phone subscriber base is expected to reach 500 million in 2010. For USB flash drives, it’s the convenient form factor and portability, as well as competitive pricing, which is driving demand. Also, consumers and enterprises continue to show increasing interest in having portable applications on a USB device.

Moser Baer launches content loaded Micro SD cards New Delhi, January 18, 2010: Moser Baer, the global technology company, has launched content-loaded Micro SD cards for use on mobile devices. The cards come pre-loaded with films and music and offer anytime, anywhere entertainment to customers. The entertainment arm of Moser Baer owns more than 10,000 Indian films, providing an extensive library for deployment of the preloaded content.

Commenting on the launch of the Micro SD cards, Vijay Malhi, Senior Vice President, Moser Baer India, said: &ldquoWe have already launched several value-added products and the content-loaded cards for mobile devices add a new dimension to our growing product portfolio. High quality film and music experience is what consumers desire and the content-loaded Micro SD

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cards provides that environment. These pre-loaded cards give convenient access to audio-visual content irrespective of time or location and without having to wait for downloading.&rdquo

The current offering of content loaded micro SD cards will be extended to include the Secure Digital (SD) and Secure Digital High Capacity (SDHC) cards, further enhancing the consumer multi-media experience.

The content-loaded Micro SD cards are attractively priced and available at all leading retail outlets on pan-India basis.

The company reinforced its commitment to data storage in 2009 by setting up an state of the art facility for solid state media manufacturing in Noida, a part of the extended National Capital Region.

Moser Baer grabs 11 per cent of India's solid state media market

Moser Baer India Limited, the global technology company, has captured 11 per cent of India’s USB Flash Drive market, in its first four months of operations. The entry into the manufacturing of solid state devices makes Moser Baer the first company in India and among a select few worldwide to offer a comprehensive portfolio of storage solutions.The company is already the world’s second largest manufacturer of optical media products.

Ratul Puri, Executive Director, Moser Baer, said: “We are proud to be the only company in India which offers the entire range of storage solutions. Moser Baer has played a pioneering role in offering optical storage media products and the new manufacturing line of solid state devices is further evidence of our leadership position in storage solutions. We will continue to offer quality storage products at competitive prices and will further grow this business. In particular, the solid state media line addresses the needs of students, professionals and people in enterprise segments.”

Vijay Malhi, Senior Vice President, Moser Baer, said: “Moser Baer has achieved the SSM manufacturing capabilities through vertical integration of product line to encompass an entire range of functions including in-house R&D for printed circuit board assembly designing and software development for customized user interfaces. We see a great opportunity in the local and international market in Flash Drives and Micro SD cards.

Moser Baer India, the global technology company has captured 11 per cent of Indias USB Flash Drive market in its first four months of operations. The entry into the manufacturing of solid state devices makes Moser Baer the first company in India and among a select few worldwide to offer a comprehensive portfolio of storage solutions. The company is already the world's second largest manufacturer of optical media products.Moser Baer reinforced its commitment to data storage earlier this year by setting up an additional facility for solid state media manufacturing unit in Noida, a part of the extended National Capital Region. It has an annual capacity of million products with capacity for further expansion. With storage capacity ranging from 1GB to 64GB, Moser Baers range of solid state devices will cover storage requirements of all consumer segments. The state-of-the-art manufacturing facility has a unique module that enables all digital contentin audio, visual or data presentation formatto be pre-loaded into the solid state media products. The high-end 32GB product can store over 6,500 songs or more than 20 films in standard definition format.

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The USB Flash and Micro SD cards market is slated to grow at over 30 per cent in India this year. The popularity of solid state drives is on the rise because of their performance advantages over hard disk drives. Todays latest generation drives are significantly faster than the early models that began to appear in the market in 2007 and 2008 was an impressive growth year for the market. Despite the challenging economic environment that the world has experienced, solid state devices remain in the spotlight as a technology and an area of growth in the storage market. For Micro SD Cards the chief application is mobile phones and with Indians adding a phenomenal ten million new connections every month, the three hundred million mobile phone subscriber base is expected to reach 5oo million in 2010. For USB flash drives, its the convenient form factor and portability, as well as competitive pricing, which is driving demand. Also, consumers and enterprises continue to show increasing interest in having portable applications on a USB device.

Competitors of Moserbaer :

CompetitionLast Price Market Cap.

(Rs. cr.)Sales

TurnoverNet Profit

CMC 1,173.00 3,554.19 798.08 155.73

Redington 89.30 3,550.07 8,322.73 128.44

Spice Mobility 107.45 2,558.24 945.80 78.20

HCL Info 89.60 1,955.60 11,979.45 261.55

Moser Baer 38.90 654.71 1,872.87 -406.42

Smartlink Net 46.65 139.97 195.03 16.56

Compuage Info 99.90 51.75 1,373.91 8.67

TVS Electronics 23.60 41.71 194.47 -3.43

MRO-TEK 15.25 28.49 26.12 -12.89

Zenith Computer 18.00 27.87 193.18 2.18

USB Token

It is secure device, having inbuilt Cryptographic Service Provider (CSP) and Cryptographic processor, used specifically to carry Digital Credentials of individuals and is primarily used for Two Factor authentication. A virus cannot affect USB Token, and the digital Certificate stored would always be secure. USB Tokens were created for security, and they are used extensively for two Factor Authentication. In USB Token when you insert the USB Token, it automatically copies the certificate to the browser and when you remove the USB Token it automatically removes the certificate from the browser. The Private key never leaves the USB Token and signing takes place within the USB Token itself. So, the security is guaranteed. USB Token is specifically used for secure storage, so the data reliability is higher in USB Token.

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1.2 Introduction to the topic

“Analysis on system integration space with respect to IT Security Token”

SYSTEM INTEGRATION

A system is an aggregation of subsystems cooperating so that the system is able to deliver the

over-arching functionality. System integration involves integrating existing (often disparate)

subsystems. The subsystems will have interfaces. Integration involves joining the subsystems

together by “gluing” their interfaces together. If the interfaces don’t directly interlock, the “glue”

between them can provide the required mappings. System integration is about determining the

required “glue”.

System integration is also about adding value to the system, capabilities that are possible because

of interactions between subsystems. This segregation of responsibilities also allows the enterprise

to assign specific groups to use the full function set of the subsystems while keeping the entire

enterprise up-to-date.

Benefits of system integration

1. Improved working procedures.2. Better communication with other related organization.3. Job Satisfaction.4. Redefine job specification.

System Integration Tools:On the basis of enterprise systems, this group consults customers about system building, and then customizes the packages and provides add-ons.

ERP-related system: accounting, sales, manufacturing management, human resources, salary, general affairs and capital asset management

SCM-related systems: stock management and procurement management CRM-related systems: sales support, telephone sales support, service management and call

center management E-commerce-related systems: BTO (Build-To-Order), portal site, order placement/acceptance

and EDI DWH/KM-related systems: data analysis, data search and document management

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PKI(Public Key Infrastructure): Introduction

Moser Baer is launching PKI Token – a data security solution. PKI (Public Key Infrastructure) is

a set of software, hardware and processes to create, manage, distribute, store and revoke digital

certificates. PKI Token is used for secure communication over the network. The company wants

to develop market positioning strategy and design an effective product launch strategy for this

product. For this purpose, a descriptive research design will be used and a survey will be

conducted. The survey will be done by directly meeting the customers and their responses will be

gathered with the help of a structured questionnaire. The primary data and information so

collected shall be analysed to decide the positioning of the product and designing an effective

product launch strategy.

Public-key cryptography

It refers to a cryptographic system requiring two separate keys, one to lock or encrypt

the plaintext, and one to unlock or decrypt the cyphertext. Neither key will do both functions. One

of these keys is published or public and the other is kept private. If the lock/encryption key is the

one published then the system enables private communication from the public to the unlocking

key's owner. If the unlock/decryption key is the one published then the system serves as a

signature verifier of documents locked by the owner of the private key.

This cryptographic approach uses asymmetric key algorithms, hence the more general name of

"asymmetric key cryptography". Some of these algorithms have the public key / private key

property, that is, neither key is derivable from knowledge of the other; not all asymmetric key

algorithms do.

Those with this property are particularly useful and have been widely deployed and are the source

of the commonly used name. The public key is used to transform a message into an unreadable

form, decryptable only by using the (different but matching) private key. Participants in such a

system must create a mathematically linked key pair (i.e., a public and a private key). By

publishing the public key, the key producer empowers anyone who gets a copy of the public key

to produce messages only he can read -- because only the key producer has a copy of the private

key (required for decryption).

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When someone wants to send a secure message to the creator of those keys, the sender encrypts it

(i.e., transforms it into an unreadable form) using the intended recipient's public key; to decrypt

the message, the recipient uses the private key. No one else, including the sender can do so.

Figure 1.1 Cryptographic system

Thus, unlike symmetric key algorithms, a public key algorithm does not require a secure initial

exchange of one, or more, secret keys between the sender and receiver. These algorithms work in

such a way that, while it is easy for the intended recipient to generate the public and private keys

and to decrypt the message using the private key, and while it is easy for the sender to encrypt the

message using the public key, it is extremely difficult for anyone to figure out the private key

based on their knowledge of the public key. They are based on mathematical relationships (most

notably the integer factorization and discrete logarithm problems) which have no efficient

solution.

The use of these algorithms also allows authenticity of a message to be checked by

creating a digital signature of a message using the private key, which can be verified using the

public key.

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1.3 Market Research

Environmental Assessment

An environmental assessment should be performed before setting targets, identifying alternatives, determining cost and benefits. This will be helpful to demonstrate how PKI/smart cards are needed for our agency vice other technologies.

For example, a case for change may be based on:

• Need to improve security posture within your agency

• Requirement to comply with legislative, executive, and agency guidance

• Ability to accomplish mission

• Participation in e-government initiatives.

Some agencies conduct security audits to assess their present security posture. This provides the impetus for change that decision makers often require and should be described in great detail in the business case

Improve Security Posture

Agencies improve their security posture by ensuring the integrity and confidentiality of their data, validating all users who wish to access data, and by providing a means for digital signatures that cannot be repudiated at a later date. For example, digital signature provides an audit trail which allows one to determine which user performed a specific action, and under whose authority that action was performed. The security improvements realized through the use of digital signature provide agencies and their stakeholders’ greater confidence in the integrity of their systems and the accuracy of their data. Further, agencies will be confident that their data is being used as intended. Without these improvements in security posture, agencies will not be able to become a true competitor in the new e-commerce economy by participating in e-government initiatives.

Accomplish Mission

Improving your agency’s security posture is consistent with the mission of the Moser Baer. Providing high-quality customer service is a top priority for many agencies. Agencies can vastly

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improve the level of customer service they provide by:

• Providing a means for completing forms over the Internet

• Ensuring the integrity of the data provided to customers

• Guaranteeing that confidential data will not be compromised

• Validating that users attempting to gain access to systems are authorized users.

Appropriate Agency to Implement PKI-enabled Tokens

A profile of characteristics that would indicate if a particular agency is a good candidate for PKI/smart cards is presented below. If an agency possesses these characteristics, in part or in whole, it should investigate how this technology could benefit the agency as well as consider the applications that could be enabled by the smart cards. Agencies that deal with sensitive data and therefore have a great need for a high level of security are prime candidates for cryptographic smart cards. Examples include agencies that ensure national security, deal with large amounts of money, or maintain substantial databases holding private information on the public. Thus banks were our main targets.

• Data Integrity.

If an agency’s performance relies on the accuracy of its data, PKI/smart cards should be considered because they enhance the data integrity. Data integrity relates to the reliability of data and ensures that data has not been tampered with. An agency depending on reliable data would benefit from using PKI/smart cards.

• Confidentiality.

An agency that maintains confidential data (including financial and medical data) is a good candidate for implementing PKI/smart cards. The large agency in the case study is an example of an agency where maintaining confidential data is crucial to delivering high-quality customer service to its millions of beneficiaries.

• Authentication.

Most agencies have a significant need for authentication or the verification of the identity of a user who is logging onto a computer system.

• Internet-Based Transactions.

The amount of business transacted over the Internet also is a factor for agencies considering the use of PKI/smart cards. The use of electronic signatures is surging. The Electronic Signatures in Global and National Commerce Act gives electronic signatures the same legal weight as hand-written signatures and recognizes e-commerce as a legally binding transaction. As electronic

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signatures are used to submit forms over the Internet, the need for a higher level of security is greatly increased.

• Mobile Workforce. An agency with a significant part of its workforce at multiple locations would benefit substantially from

the use of PKI/smart cards. Possible functionality that would benefit this user group includes logical

access and physical access. Additional benefits are gained by the PKI-enabled encryption of data on

laptops, making them inaccessible to unauthorized personnel

Chapter 2

COMPANY SPECIFIC :

About Moser Baer India Ltd. Moser Baer, headquartered in New Delhi, is one of India's leading technology companies. Established in 1983, Moser Baer successfully developed cutting edge technologies to become the world's second largest manufacturer of Optical Storage media like CDs and DVDs. The company also emerged as the first to market the next-generation of storage formats like Blu-ray Discs and HD DVD. Recently, the company has transformed itself from a single business into a multi-technology organisation, diversifying into exciting areas of Solar Energy, Home Entertainment and IT Peripherals & Consumer Electronics.

Moser Baer has a presence in over 82 countries, serviced through six marketing offices in India, the US, Europe and Japan, and has strong tie-ups with all major global technology players.

Moser Baer has the distinction of being preferred supplier to all top global OEM brands.

Moser Baer stands committed to supplying highest quality fully licensed media to its customers.

Moser Baer's products are manufactured at its three state-of-the-art manufacturing facilities. It has over 6,000 full-time employees and multiple manufacturing facilities in the suburbs of New Delhi.

Quick Facts Among the top two media manufacturers in the world

Entered the highly exciting and emerging global technology space of photovoltaic in mid-2005

Foray into the fast growing Home Entertainment Business in 2006.

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In-house developed and patented technology has been considered as one of the four standard media to be included in the Blu-ray Disk Association

The first storage media company in the world to ship HD DVDs using a special disc structure using common materials.

Lowest-cost manufacturer of optical media in the world

Highly R&D-focused company

OEM supplier to all the 12 leading storage media brands in the world

Locations

Corporate Headquarters: New Delhi, India

Indian Offices: Mumbai, Kolkata, Chennai and Bangalore

Worldwide Offices: The Netherlands, USA (New York and California), Japan, Middle-East

Products/Services

Optical Storage Media: Recordable Compact Discs (CD-R), Rewritable Compact Discs (CD-RW), Pre-recorded CD/DVD, Digital Versatile Disks (DVD-R) and Rewritable Digital Versatile Disks (DVD-RW), LightScribe-enabled media.

Photovoltaic: Crystalline Silicon Cells and Modules, High Concentrator and Thin Film Modules

Entertainment: Distribution of movies, film production and theatrical distribution

IT Peripherals and Consumer Electronics: Optical Disk Drives, Headphones, Keyboards, Optical Mouse, DVD Players

Replication Services

Employees

Over 6,000

Number of Plants

4

Exchange Listing

National Stock Exchange (NSE), The Stock Exchange, Mumbai (BSE)

Summary Financials

For the financial year ending March 31, 2010Net Turnover: Rs. 20,575 MillionNet Operating Cash-flow: Rs. 4,439 Million

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2.1 Vision and Mission

Vision"Touching every life across the globe through high technology products and services"

MissionWe will drive growth through our excellence in mass manufacturing.

We will move up the value chain through rapid development of technology, products and services.We will leverage our relationships, distribution, cost leadership and "can do" attitude to become a global

market leader in every business.

Our ValuesTeamworkThinking and working together across functional silos, hierarchies, businesses and geographies. Cooperating and supporting each other towards common goals.

IntegrityConsistently behaving and taking decisions in an ethical, trustworthy and fair manner in all spheres of life.

PassionMissionary zeal coming out of one's heart to drive to the goal which gives one a feeling of "do it with pride" and "love to be there". A feeling that encourages one to dream & realise the dreams. Self commitment to give more than 100% & create value.

Speed

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Meeting and exceeding customer's expressed or implied expectations by a "do it" attitude and by doing right, first time, on time and every time.

2.2 HISTORY Moser Baer India was founded in New Delhi in 1983 as a Time Recorder unit in technical collaboration with Maruzen Corporation, Japan and Moser Baer Sumiswald, Switzerland.

In 1988, Moser Baer India moved into the data storage industry by commencing manufacturing of 5.25-inch Floppy Diskettes. By 1993, it graduated to manufacturing 3.5-inch Micro Floppy Diskettes (MFD).

In 1999, Moser Baer India set up a 150-million unit capacity plant to manufacture Recordable Compact Disks (CD-Rs) and Recordable Digital Versatile Disks (DVD-Rs). The strategy for the optical media project was identical to what had successfully been implemented in the diskette business - creating a facility that matched global standards in terms of size, technology, quality, product flexibility and process integration. The company is today the only large Indian manufacturer of magnetic and optical media data storage products, exporting approximately 85 percent of its production.

Since inception, Moser Baer has always endeavored to create its space in the international market. Aiding the company in its efforts has been a carefully-planned and sustainable business model - low costs, high margins, high profits, reinvestment and capacity growth. Along the way, deep relationships have been forged with leading OEMs, with the result that today there are hardly any global technology brands in the optical media segment that Moser Baer is not associated with.

In 2006, the company announced its foray into the Photovoltaic and Home Entertainment businesses. In 2007, the IT Peripherals and Consumer Electronics division was formed.

Milestones

1983

Established

1985

Production of 8.0"/5.25" Disks

198 Production of 3.5" Disks

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1998

ISO 9002 Certification

1999

Production of CD-R

2000

Production of CD-RW

2002

Completely Integrated Manufacturing

2003

Production of DVD-R

Production of DVD-RW

ISO Certification for all Facilities

Launch of 'Moserbaer' Brand in Indian Market

Signed one of Largest Outsourcing Deals in Indian Manufacturing

2004

'Lightscribe' Deal with HP

HP Deal for India and SAARC Region

Contributing Member of Blu-Ray Disk Association

2005

ISO 14001 & OHSAS 18001 certification for Moser Baer plants.

Commencement of Phase III of Greater Noida Plant

Announced Moser Baer Photovoltaic Ltd as it's wholly owned subsidiary

Received status of SEZ developer from Govt. of India

Announced a wholly owned subsidiary-Moser Baer SEZ

Signed MoU with IIT, Delhi

2006

The first company in the world to start volume shipments of HD DVD-R

Signed Technology MoU with IT BHU

Patented technology approved by the Blu-ray Disc Association

In-house R&D Centre approved by Ministry of Science and Technology

Launched USB Flash drives

Forayed into entertainment space, enters Home Video market

2007

Acquired OM&T BV - a Philips' optical technology and R&D subsidiary

Announced start of trial run of solar photovoltaic cell production facility

Set up the world's largest Thin Film Solar Fab

Launched US$150 mn FCCBs

Moser Baer Photo Voltaic announced commercial shipment of solar photovoltaic cells

Moser Baer Photo Voltaic announced US$880 million strategic sourcing tie-up with REC Group

Forayed into PC peripherals market: Launches Optical Disk Drives (ODDs), Headphones, Keyboards, Optical Mouse etc.

Launched Branded DVD Player

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2008

Moser Baer plans 600 MW Thin Film PV capacity with an estimated investment of over $ 1.5 bn

Moser Baer Photo Voltaic announces strategic sourcing tie-up with LDK Solar

Moser Baer announces successful trials of first Gen 8.5 Thin Film plant

Moser Baer gets the coveted blu-ray product verification

Moser Baer signs exclusive home video licensing deal with UTV Motion Pictures

Moser Baer launches a digital video processing facility in Chennai

Moser Baer secures customer sales orders of $500 million for solar modules

Global investors inject Rs. 411 crore into Moser Baer's solar photovoltaic business

Moser Baer announces successful trials of first Gen 8.5 Thin Film plant

Moser Baer Photo Voltaic announces strategic sourcing tie-up with LDK Solar

Moser Baer plans 600 MW Thin Film PV capacity with an estimated investment of over $ 1.5 bn

2009

Moser Baer launches sleek and stylish MP3 players

Moser Baer’s thin film solar modules are now IEC certified

Moser Baer to set up one of India’s largest rooftop solar PV installations in Surat

Slim and Elegant Moser Baer TFT Monitor

Moser Baer’s thin film line ready for production of ultra-large solar modules

2.3 Strategic business unit :

Storage Media Moser Baer India, the second largest manufacturers of optical media in the world, is a technology company focused on the preferred OEM for all 12 of the world's optical media manufacturers and commands a 16% development, manufacture and supply of optical media across the globe. With a strong R&D thrust, the company has been able to lead the technology curve in the optical media business. In the process, it is among the very few Indian companies to have contributed to the establishment of new global technology standards. As a result of this single-minded drive and commitment, Moser Baer became the first storage media company in the world to ship HD DVDs.

In the Indian market, Moser Baer made its foray into the burgeoning domestic optical storage market with the launch of the `moserbaer label in 2003. The company has blazed a new trail by introducing technologically innovative and truly world-class product in the Indian market. Moser Baer's new range of Gold and Platinum CD-Rs have been developed keeping native conditions in mind in terms of enhanced durability and resistance to both environmental and human-induced hazards. In a market estimated at US$ 350 million in 2005-06 - Moser Baer is already the leader with a share of over 40%.

The company manufactures the entire spectrum of optical storage media products including Recordable Compact Discs (CD-R), Rewritable Compact Discs (CD-RW), Recordable Digital Versatile Discs (DVD-R), Rewritable Digital Versatile Discs (DVD-RW) and blue laser discs (HD-DVD and Blu-ray).

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Moser Baer's products are manufactured at its three state-of-the-art manufacturing facilities that adhere to the most stringent process and quality standards. The company employs over 6,000 people and has an annual production capacity of over 3 billion units.

SOLAR :

Established in 1983 in New Delhi, Moser Baer is one of India’s leading technology companies. Moser Baer's flagship company, Moser Baer India Limited (MBIL) has successfully developed cutting edge technologies to become the world’s second largest manufacturer of optical storage media.

Moser Baer Solar Limited erstwhile PV Technologies India Limited is a subsidiary of MBIL and were launched between 2005 and 2007 with the primary objective of providing reliable solar power as a competitive non-subsidized source of energy. We have leveraged our core competencies in high volume manufacturing of optical media products to create a world class photovoltaic manufacturing facility. Our strategy is to straddle multiple technology platforms and to drive scale to be able to drive down the costs of the technology and make it more affordable to consumers globally.

ENTERTAINMENT :

Moser Baer Entertainment offers home video titles in various Indian languages at unmatched prices and is also engaged in media content creation.

The company is the first to offer home videos in every popular language of India and it is today India's largest Home Entertainment company. It currently offers home video titles in Hindi, English, Tamil, Telugu, Malayalam, Kannada, Marathi, Gujarati, Bengali and non-film categories. Moser Baer Entertainment has acquired the rights for close to 10,000 titles in all the popular languages and has already released close to 3,000 of them in the market.

Headquarterd in Mumbai, the company is establishing a strong presence across the country in all major metros as well as in smaller towns through an active and well-organized multi-tiered channel. This move will take advantage of the established Moser Baer production capability and a well developed distribution network.

The company has released video content in DVD and Video CD formats using Moser Baer's proprietary

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and patented technology that ensures the highest quality standards and significantly reduces cost. The movie titles come with world-class packaging. In short, Moser Baer Entertainment is working towards providing unprecedented value by offering high quality products at a price that delights consumers.

IT PERIPHERALS & CONSUMER ELECTRONICS :

Moser Baer has entered into IT Peripherals and Consumer Electronics. In IT Peripherals the product range comprises of USB drives, Memory Cards, DVD writers, PC Peripherals, TFT Monitors, UPS and External Hard Drives. In the Consumer Electronics arena, the company has come up with a product range with medium to hi-end positioning comprising of Ultra Advanced LCD TVs, DVD Players, Portable DVD Players, Digital Photo Frames, Media Players and Multimedia Speakers.

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2.5 CORPORATE SOCIAL RESPONSIBILITY :

CSR Policy

At Moser Baer, we believe that Corporate Social Responsibility (CSR) is the way to conduct business that achieves a balance or integration of economic, environmental and social imperatives while at the same time addressing stakeholder expectations. Under its CSR policy, the company affirms its commitment of seamless integration of marketplace, workplace, and environment and community concerns with business operations. Moser Baer uses CSR as an integral business process in order to support sustainable development and constantly endeavors to be a good corporate citizen and enhance its performance on the triple bottom line.

CSR Mission

Whilst being committed to excellence and total customer satisfaction through team work, ceaseless innovation and timely delivery of quality products of international standards, we recognize our responsibilities towards social and environmental dimensions of our business and thus aim to visibly play a leading role within our spheres of influence.

We will strive to be a leader while continuing our business in a socially and environmentally responsible manner. We affirm our commitment to contribute to nation building measures through improving quality of life of our workforce, their families and the communities of the area we exist and beyond.

The Structure

Community Development vehicle, Moser Baer Trust is headed by CSR Head of Moser Baer

Trustees are senior leaders from the company

Functional scorecard and KRAs align initiatives with company’s strategic objectives

Regular board level reporting to CSR Committee

Programs evolved after stakeholder dialog and have independent budget, action plans and targets20

2.4 MANAGEMENT TEAMS :

Board of Directors

The difference between a good company and a great one lies in its core management team. Moser Baer's Board is a classic example of just how a group of thought leaders, visionaries, evangelists and technocrats can come together to galvanize a company to achieve excellence - and that too on a global scale. Meet the people who provide the inspiration and guidance to make it all happen for Moser Baer.

Deepak PuriManaging Director

Deepak Puri provides strategic direction to the company. He is the driving force in creating an environment of integrity by ensuring fair business practices and profound respect for Intellectual Property Rights. It is his ceaseless quest for human capital development that has helped steer the company along a continuous growth path. A leading spokesman for the Indian industry, Deepak Puri has never shied from speaking his mind and sharing his opinions. He is also Chairman of the Electronics and Computer Software Export Promotion council (ESC), a non-profit autonomous organization of the Ministry of Information Technology, Government of India. He holds a Master's Degree in Mechanical Engineering from Imperial College, London, and is an alumnus of St Stephens College and Modern School, New Delhi.

Ratul PuriExecutive Director

Ratul Puri joined Moser Baer in 1994 and has been Executive Director since 2001. Prior to assuming this role, Ratul was General Manager (Business Development). In this capacity, he was instrumental in setting up plants for manufacturing Compact Disc-Recordables (CD-Rs), the first to come up in India. He has also played a pivotal role in reinforcing Moser Baer's focus on maximizing shareholder value and in raising funds from best-in-class investors. He has a degree in Computer Engineering from Carnegie Mellon University, USA and did his schooling from St Columbus, New Delhi.

Nita PuriWhole Time

Director

Nita Puri is a co-promoter of Moser Baer India Ltd and a Whole-Time Director of the Company. A graduate from Calcutta University, she has over three decades of experience in managing businesses. As Director (Administration and HR), she has been closely involved with the company's growth since its inception.

Prakash KarnikDirector

Prakash Karnik was a Director at Electra Partners Asia Private Ltd, one of Asia's leading private equity firms. An engineer from the Indian Institute of Technology (Chennai) and a management graduate, he has over 25 years of experience in the engineering and finance sectors. He has worked in senior positions in both government and private sector organizations, including Jardine Fleming India Securities Ltd, Unit Trust of India and the Economic Development Corporation of Goa Ltd.

Rajesh Khanna has been working with Warburg Pincus for the last six years. He is an MBA from the Indian Institute of Management, Ahmedabad and a Chartered Accountant. He earlier worked with leading finance and consulting firms such as

The questions were mainly closed ended. Verbatim were also included to have an all encompassing view.

Chapter 4

Observations And Analysis Of The Study

Various Pie-charts and bar graphs are made to have an easy and quick understanding of the study

conducted. Initially all the questionnaires were analyzed individually, and then finally an overall

comparison of the various responses from all the customers was done and analyzed. In last chapter, we

discussed about the sample size of 35 customers whose feedback was successfully taken. In this chapter,

we will analyze the data we collected from the survey.

1. Are you providing security solution to your clients ?

Graph 4.1

INTERPRETATION

21

Yes No0%

20%

40%

60%

80%

100%

120%

98%

2%

Providing security solutions to your clients


Board of Directors






Nita PuriWhole Time

Director





Providing security solutions to your clients

Yes 98%

No 2%

From the above table, it can be observed that 98% companies are providing security solution to their clients.

INFERENCE: From the table, we can get inference that whether they are providing security solutions or any other services to their clients.

2. Who are your main clients ?

Main clients of IT companies

Banks 91%

Government 3%

Insurance company 3%

Telecom company 2%

Airlines 1%

91%

3%3% 2% 1%

Main clients of IT companies

BanksGovernmentInsurance companyTelecom companyAirlines

Graph 4.2

INTERPRETATION

From the above table, it can be observed that 91% of the company’s clients are Banks.

22


Board of Directors






Nita PuriWhole Time

Director





INFERENCE:

It can be said that mostly banks are there to provide security solutions to its clients. For Moserbaer, banks are very important clients as they are providing security solutions. They are of great use as a client.

3. What services you provide to them ?

Services provided to the clients

Network security 40%

Data maintenance 9%

Online Banking Support

51%

Network Security Data maintenance Online Banking Support

0%

10%

20%

30%

40%

50%

60%

40%

9%

51%

Services provided to the clients

Graph 4.3

INTERPRETATION

From the above table, it can be observed that most of the companies are providing online banking support services to their clients.

23

INFERENCE:

It means that Moserbaer should more focus on Banking Sector as 51% companies are providing online banking support service to their clients.

4. Which is the service your clients are availing maximum ?

Services your clients are availing maximum

Network Security 36%

Data maintenance 9%

Online Banking Support 55%

Graph 4.4

INTERPRETATION

As from the above table, it can be observed that online banking support is the service which is maximum availed by the clients.

24

Network Security Data Maintenance Online Banking Support

0%

10%

20%

30%

40%

50%

60%

36%

9%

55%

Services your clients are availing maximum

INFERENCE: We can make inference from this diagram that PKI Token can be more useful in Banking sector rather than other sectors. So, Moserbaer should more focus on Banking sector in order to make huge profits in business.

5. Is all the information stored and maintained in electronic form in your organization?

Information store and maintain in electronic form

Yes 90%

No 10%

Graph 4.5

INTERPRETATION

Result: 90% companies are digitally storing and maintaining their data.

INFERENCE:

25

Yes No0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

90%

10%

Information stored and maintained in Electronic form

Most of the companies are storing their data in computers so there is a need for protection.

6. Are all your branches online?

Yes 75%

No 25%

Yes No0%

10%

20%

30%

40%

50%

60%

70%

80%

75%

25%

Branches Online

Graph 4.6

INTERPRETATION

Result: In 75% IT companies their branches are connected online.

INFERENCE

They need a secure connection for transferring data freely within the organization.

26

7. Are you using any information/data protection system?

Using any information protection system

Yes 90%

No 10%

Yes No0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

90%

10%

Data Protection System

Graph 4.7

INTERPRETATION

Result: 90% companies are using data protection either by means of software or hardware.

27

INFERENCE:

More awareness should be created about data protection by hardware and software as many companies are only using antivirus as their data protection system.

8. If no, are you planning to buy a data security solution?

Are you planning to buy data security solution

Yes 94%

No 3%

Maybe 3%

Graph 4.8

INTERPRETATION

Result: 94% companies are not planning to buy any new data protection system.

INFERENCE: Previous conclusion follows.

28

94%

3% 3%

Planning to buy data security solution

YesNoMaybe

Nobody is willing to try anything new, so the product’s benefits need to be told to them over the protection they are currently using.

9. Which level of authentication do you use?

Levels of authentication

No Authentication 1%

Single Factor Authentication 50%

Two Factor Authentication 48%

Three Factor Authentication 1%

No Authenticati

on

Single

Facto

r Authen

tication

Two Fa

ctor A

uthenticati

on

Three

Facto

r Authen

tication

0%

10%

20%

30%

40%

50%

60%

1%

50% 48%

1%

Graph 4.9

INTERPRETATION

Result: Depending on the use most of the companies are using only single factor authentication i.e. only password protection. Most of the companies are using One Time Password i.e OTP

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INFERENCE:

utmost we should provide two factor authentication and not spend on adding three factor authentication like biometric authentication etc. until required.

10. Do you use password protection or encryption for your confidential documents?

Use password encryption for confidential document

Yes 95%

No 5%

95%

5%

Password Protection for confidential documents

YesNo

Graph 4.10

INTERPRETATION

From the above table, it can be observed that 95% companies are using password protection for confidential documents whereas 5% companies are not using password protection for confidential documents.

30

INFERENCE:

We can get inference from that companies are more sensitive towards confidential documents so more companies are using password protection for this purpose.

11. Information Security in the organization enables better communication among the employees of various functional areas and among various branches.

Information security enable better communication

Strongly Agree 75%

Agree 15%

Neutral 5%

Disagree 3%

Strongly Disagree 2%

75%

15%

5%3%

2%

Information Security enables better communication

Strongly AgreeAgreeNeutralDisagreeStrongly Disagree

Graph 4.11

INTERPRETATION

Result: Most of them strongly agree that using information security in organization enables better communication among the employees and the branches.

INFERENCE:

31

A need of secure communication network is felt. This can be a good functionality of PKI Token to tell about.

12. Are you aware of PKI Tokens/OTP?

Aware of PKI Token/ OTP

Yes 96%

No 4%

Graph 4.12

INTERPRETATION

From the above table, it can be observed that 96% companies are aware of PKI/OTP Token whereas 4% companies are not aware of PKI/OTP Token.

INFERENCE:

32

96%

4%

Aware of PKI/OTP Token

YesNo

From the table, we can draw inference that as most of the companies are aware of OTP Token. So, we should educate them about PKI token which is soon entering in the market .

13. If yes, then tick the name(s) of the PKI Token/OTP available in the market, you are aware of.

PKI Token/OTP available in market

Aladdin 40%

Gemalto 20%

Athena 10%

Vasco 30%

Any other 0%

Graph 4.13

INTERPRETATION

Result: 70.1% companies are using “Safenet” and “One Time Password”

33

40%

20%

10%

30%

PKI/OTP Token available in the market

AladdinGemaltoAtheaVascoAny other

INFERENCE :The organizations are not aware of many other similar products of other companies, present in the market and are using products recommended to them. Good amount of advertising is required.

14. The above brand(s) are popular because :

Brands are popular bacause

Easy to use 40%

Easily available 3%

Good Features 55%

Widely used 2%

Graph 4.14

INTERPRETATION

Result: People using these products think that they are popular because of their good features and user friendliness.

INFERENCE:

34

Easy to use Easily available Good features Widely used0%

10%

20%

30%

40%

50%

60%

40%

3%

55%

2%

Brands are popular

They are habitual of using the same PKI Token, therefore it is necessary to give our product the same look and feel of the product they are already using.

15. Is your organization using PKI Token/OTP?

Organisation using PKI Token/OTP

Yes 75%

No 25%

Graph 4.15

INTERPRETATION

From the above table, it can be observed that 75% companies are using One time password i.e OTP whereas 25% companies are not using any kind of token or password for the security purpose.

INFERENCE:

35

75%

25%

Organisation using PKI Token/OTP

YesNo

We can get inference that security token are of great help in companies as 75% companies are using for this purpose. Moserbaer should spend heavy expenditure on advertising in order to promote PKI Token. So that it can be more useful in the future.

16. If yes, since when are you using Token/OTP?

Since when are you using Token/OTP

Few months 6%

1-2 years 24%

3-5 years 62%

Many years 8%

Few months 1-2 years 3-5 years Many years0%

10%

20%

30%

40%

50%

60%

70%

6%

24%

62%

8%

Since when are you using this Token/OTP

Graph 4.16

INTERPRETATION

Result: 62% of companies are using the same OTP i.e One Time Password since last 3-5 years.

36

INFERENCE:

It is difficult to change the habit when the password they are using is fairly fulfilling their needs, so we need to give the same look and feel with some extra benefits like cost etc.

17. Are you satisfied with the PKI Token/OTP you are using?

Satisfied with PKI Token/OTP

Yes 99%

No 1%

99%

1%

Satisfied with the PKI Token/OTP

YesNo

Graph 4.17

INTERPRETATION

Result: The result is 99% of the companies are satisfied with PKI Token/OTP that they are using whereas 1% companies are there who are not satisfied with PKI Token/OTP that they are using.

37

INFERENCE

It is important to give some extra benefits/functionalities or advantage over the competitors.

18.The main purpose(s) for using PKI Token/OTP in your organization are:-

Purpose for using PKI Token/OTP

Secure E-mail communication 2%

Secure VPN Access 5%

Secure Access for Extranet & Intranet 3%

Secure PC 9%

Online Banking 81%

Any other (Please specify) 0%

2%

5%3%

9%

81%

Purpose for using PKI Token/OTP

E-mail communicationVPN AccessExtranet & IntranetPersonal computerOnline BankingAny other

Graph 4.18

INTERPRETATION

Result: Most companies are using only limited functionalities of One Time Password, mainly for the online Banking transaction and sending online documents to the clients or for the digital signature.

38

INFERENCE:

We can market the product by telling about other functionalities/uses of our product.

19. Do you have more requirement of PKI Token/OTP?

Requirement of PKI Token/OTP

Yes 2%

No 94%

Maybe 4%

2%

94%

4%

Requirement of PKI Token/OTP

YesNoMaybe

Graph 4.19

INTERPRETATION

From the above table it can be observed that 94% companies do not requirement of PKI Token/OTP whereas 4% companies may be required PKI Token/OTP and 2% companies are there who requires PKI Token/OTP.

39

INFERENCE:

The inference from this table is as most of the companies do not have requirement of PKI Token as they are satisfied with this OTPi.e One Time Password. Moserbaer should provide more benefits over their competitors in order to come in front.

Chapter 5

FINDINGS

Major findings of this research are:

1. 90% companies are digitally storing and maintaining their data.

2. In 75% companies their branches are connected online. In 87% companies more than 50% clients are

using online banking services. Although in most companies their branches are connected online to exchange

required data and for better net IT services, and a major portion of clients is using these services.

3. 90% companies are using data protection either by means of software or hardware.

4. 93% companies are not planning to buy any new data protection system.The companies already using data

protection systems either by software or hardware are not willing to try new data protection systems because

they are satisfied with the amount of protection they are getting and they might not have faced any big

challenge regarding data security.

5. There can be three levels of authentication: single level- it is only the password protection for access, two

level- it uses the interactive system like voice recognition, third level- third level make use of biometrics like

finger print scanner. But most companies are only using single level authentication and one time password.

6. Most of them strongly agree that using information security in organization enables better communication

among the employees and the branches.

7. 68% companies are using “Safenet”. Majority of companies are using OTP i.e One Time Password because

they are satisfied with this security token.

8. 61% of companies are using the same OTP since last 3-5 years.

9. People in companies using these products think that they are popular because of their good features and user

friendliness.

10. 100% of all the companies using one time password are satisfied with the one they are using.

11. Most companies are using only limited functionalities of OTP Token, mainly to send the data .

40

Chapter 6

Recommendations

1. Although the price of the company’s PKI Token “Crypto” is low but the company should also offer discount on bulk purchase of product to penetrate in the market.

2. Company should target distributors i.e. the CAs in India, which helps the company to increase their sales and company should also offer some benefits in purchase and distribution to the CA.

3. Proper marketing of “Crypto” can be done through print media and personal visits in the banks. Because it’s clear from the research that most of the banks didn’t have enough knowledge about the PKI Tokens of different companies present in the market.

4. Some steps should be taken to motivate the customers to buy the Moser Baer’s PKI Token software; this can be done by telling the customers about the other benefits of using “Crypto”.

5. Convincing telephone calling can also be done by randomly selecting the customer from the data base.

6. Marketing by word of mouth will be the best way to convince the customer. Company should focus on this.

7. Company also needs to focus on good advertisement in the targeted market.

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Chapter 7

Limitations of the study

Although I tried my best in preparation of this project, but this study has some limatations:

1. The period of the project was not sufficient to study all the factors in depth.2. Visiting various places for the study consumed a lot of time.3. I cannot say that what the clients have revealed will be right for each and every situation

because their perception is influenced by many factors.4. Many client showed less interest in providing information and haven’t cooperated.5. Some of the confedential information related to financial transaction were not disclosed by

the competitors.6. The company is targeting only the banking sector right now but the product can be used for

many other industries.

7. Many companies in India do not use digital storage and maintenance of data so they don’t

have any need for this product.

8. The Head Offices of most of the companies is present outside Delhi/NCR region and far

from the company’s network. Therefore product promotion and distribution would be

difficult for the company.

42

Chapter 8

Conclusion

This study highlighted that in Delhi/NCR , Moserbaer has a good scope to increase its market share with respect to PKI Token. If Moserbaer wants to target these untapped market segments of customers it should ensure that customers needs to be made aware of the productive usage of these products.

Also Moserbaer needs to modify their advertising strategies in order to educate the target audience about the product. Hence Moserbaer will be able to win a major between the competitors.

It has been concluded that the company needs a good amount of advertising for its PKI Token. And it is necessary to give their product the same look and feel of the product that is already being used by the banks. It is important to give some extra benefits/functionalities or advantage over the competitors.

As most of the companies I visited using OTP Token. So, the company should give more focus on its product i.e PKI Token to peneterate into the market. The company should give more features into it so as to give more preference over its competitors.

43

Chapter 9

APPENDIX

9.1 Questionnaire On Data Security Solution

We are conducting a survey on the data security solutions used in banking industry. Your answers will help us design a product as per your needs. Your participation will be appreciated.

1.. Are you providing security solution to your clients ?

a. Yes b. No

2. Who are your main clients ?

a. Banksb. Government c. Insurance companiesd. Telecom companies

3. What services you provide to them ?

a. Network security b. Data maintenance c. Online banking support

4.. Which is the service your clients are availing maximum ?

a. Network security b. Data maintenance c. .Online banking support

5. Is all the information stored and maintained in electronic form in your organization?a. Yes b. No

.6. Are all your branches online?

a. Yes b. No

7. Are you using any information/data protection system?

44

a. Yes b. No

8. If no, are you planning to buy a data security solution?a. Yes b. No c. Maybe

9. Which level of authentication do you use?a. No authentication b. Single factor authentication c. Two factor authentication d. Three factor authentication

10. Do you use password protection or encryption for your confidential documents?a. Yes b. No

11. Information Security in the organization enables better communication among the employees of various functional areas and among various branches.

Strongly Agree

Agree Neutral Disagree Strongly Disagree

12. Are you aware of PKI Tokens/OTP?a. Yes b. No

13. If yes, then tick the name(s) of the PKI Token/OTP available in the market, you are aware of.a. Aladdin b. Gemaltoc. Athea d. Vascoe. Any other________

14. The above brand(s) are popular because:a. Easy to use b. Easily availablec. Good featuresd. Widely used

15. Is your organization using PKI Token/OTP?a. Yes b. No

16. If yes, since when are you using Token/OTP?a. Few months b. 1-2 years c. 3-5 years d. Many years

17. Are you satisfied with the PKI Token/OTP you are using?a. Yes b. No

18. The main purpose(s) for using PKI Token/OTP in your organization are:-

45

a. Secure E-mail Communicationsb. Secure VPN Accessc. Secure Access for Extranets & Intranetsd. Secure PCe. On-line Bankingf. Any other (please specify) _____________________

19. Do you have more requirement of PKI Token/OTP?

a. Yes b. No c. Maybe

Bank Details:Name of the Bank:

Name of the Respondent:

Designation:

Address of the Bank:

Phone No:

E-mail Id:

Any Suggestions (Please specify)

Thank you for your time and patience in taking the survey.

46

9.2 Bibliography

BOOKS

a. Dr. D.D.Sharma, Marketing Research Sultan Chand & Sons b. Philip kotler, Marketing Managementc. Rajan Saxena, Marketing Management, TATA McGRAW HILL, fourth edition, first reprint 2009.d. Stephens P. Robbins & Seema Sanghi, Organizational Behaviour, Pearson Prentice Hall, Second

edition 2009

Websites

a. www.moserbaer.in b. www.moserbaer.net c. www.reportjunction.com d. www.wikipedia.org e. www.blogofindia.com f. www.questionpro.com g. www.economictimes.com

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http://www.economictimes.com/

http://www.questionpro.com/

http://www.blogofindia.com/

http://www.wikipedia.org/

http://www.reportjunction.com/

http://www.moserbaer.net/

http://www.moserbaer.in/

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