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10 TRENDS I 2013
MORGENBOOSTER 24. OKTOBER 2012
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RENÉ LUNDGAARD STRATEGI
MORGENBOOSTER: TRENDS I 2013 24. OKTOBER 2012
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24. OKTOBER 2012 MORGENBOOSTER: TRENDS I 2013
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24. OKTOBER 2012 MORGENBOOSTER: TRENDS I 2013
EFFEKT
OMKOSTNINGER
TID
VÆ
RD
I
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24. OKTOBER 2012 MORGENBOOSTER: TRENDS I 2013
INFORMATION
TID
MÆ
NG
DE
KANALER
BEHOV
RESSOURCER
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24. OKTOBER 2012 MORGENBOOSTER: TRENDS I 2013
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“GREAT THINGS ARE DONE BY A SERIES OF SMALL THINGS BROUGHT TOGETHER.”
Vincent Van Gogh
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TREND #1
FRA MULTI-CHANNEL
TIL CROSS-CHANNEL
MORGENBOOSTER: TRENDS I 2013 24. OKTOBER 2012
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24. OKTOBER 2012 MORGENBOOSTER: TRENDS I 2013
SERVICE
+ +
DIGITAL
SERVICE
ØKOLOGI
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24. OKTOBER 2012 MORGENBOOSTER: TRENDS I 2013
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TREND #2
FRA SITES
TIL SERVICE
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DET ER I STIGENDE GRAD VORES SERVICES, DER DIFFERENTIERER OS
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JAN HEBNES UDVIKLING
MORGENBOOSTER: TRENDS I 2013 24. OKTOBER 2012
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TREND #3
SOFTWARE-AS-A-SERVICE (SAAS)
DISTRIBUTION AF ADDONS/PLUGINS
VIL FOREGÅ VIA APP STORE
MODELLER
MORGENBOOSTER: TRENDS I 2013 24. OKTOBER 2012
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OFFICE 365
SHAREPOINT 2013
”THE OFFICE APP STORE”
MORGENBOOSTER: TRENDS I 2013 24. OKTOBER 2012
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24. OKTOBER 2012 MORGENBOOSTER: TRENDS I 2013
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APP STORES PÅ WCM, ER DET NYT ?
22% AF INTERNETTET DRIVES AF:
SOFTWARE AS A SERVICE
18.000 PLUGINS
OPEN SOURCE
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“34% OF COMPANIES ARE IN THE MIDST OF A GLOBAL WCM PLATFORM DECISION OR DEPLOYMENT OVER THE NEXT YEAR”
LIONBRIDGE AND GATEPOINT
RESEARCH WHITEPAPER
(FOR 2012)
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TREND #4
TABLETS BLIVER PRIMÆR MEDIET
WINDOWS SURFACE OG
MICROSOFTS NYE STRATEGI
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WINDOWS 8 / TOUCH
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24. OKTOBER 2012 MORGENBOOSTER: TRENDS I 2013
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24. OKTOBER 2012 MORGENBOOSTER: TRENDS I 2013
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PETER SOLOW INTERFACE
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TREND #5
RESPONSIVE
BRUGEROPLEVELSER
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DE GODE GAMLE DAGE..
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OG DER VAR IPHONE
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RESPONSIV WEB
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OG LIDT MERE
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TREND #6
DET LEVENDE SITE
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RETURN OF THE ANIMATION!
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GENNEM LYDMUREN
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NO PLUG-IN NEEDED
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HJØRDIS THORBORG DIGITAL DESIGN
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TREND #7
DIGITALE BRANDUNIVERSER
MORGENBOOSTER: TRENDS I 2013 24. OKTOBER 2012
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24. OKTOBER 2012 MORGENBOOSTER: TRENDS I 2013
SUBSITE WEBSITE SUBSITE
APP APP
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24. OKTOBER 2012 MORGENBOOSTER: TRENDS I 2013
RELATERET SITE WEBSITE RELATERET SITE
APP
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FUNKTION
BRANDFORTÆLLING
& OPLEVELSE
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HVAD
HVORFOR & HVORDAN
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TREND #8
BRAND INVOLVERING
MORGENBOOSTER: TRENDS I 2013 24. OKTOBER 2012
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STATISK & REPETITIVT REGELSÆT
FLEKSIBELT MØNSTER
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ÆSTETISKE VIRKEMIDLER,
KONCEPT & ADFÆRD
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TORE ROSBO IDENTITET
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MORGENBOOSTER: TRENDS I 2013 24. OKTOBER 2012
TREND #9
LOGOET ER UDDØENDE
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MORGENBOOSTER: TRENDS I 2013 24. OKTOBER 2012
TREND #10
DISTINKT IDENTITET
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MERE VIDEN!
JAN HEBNES, [email protected] RENÉ B. LUNDGAARD [email protected] PETER SOLOW, [email protected] HJØRDIS THORBORG [email protected] TORE ROSBO [email protected] MIKKEL JESPERSEN [email protected] TWITTER: @1508AS SLIDESHARE: SLIDESHARE.NET/1508AS VIMEO VIMEO.COM/DESIGN1508