More Marketing to Buyers than Ever - TSNN Awards 2020€¦ · More Marketing to Buyers than Ever...

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Transcript of More Marketing to Buyers than Ever - TSNN Awards 2020€¦ · More Marketing to Buyers than Ever...

Page 1: More Marketing to Buyers than Ever - TSNN Awards 2020€¦ · More Marketing to Buyers than Ever •Additional $1 million spent on Buyer Marketing in 2015 •374,774 direct mail to
Page 2: More Marketing to Buyers than Ever - TSNN Awards 2020€¦ · More Marketing to Buyers than Ever •Additional $1 million spent on Buyer Marketing in 2015 •374,774 direct mail to

More Marketing to Buyers than Ever

• Additional $1 million spent on Buyer Marketing in 2015

• 374,774 direct mail to buyers for August

• 531,435 emails to buyers for August

• 62,334 buyer phone calls for August

• 300+ digital ads

• Hundreds of blog and social media posts (Facebook, Instagram, Twitter, Google Plus, You Tube)

1July 28, 2015

Page 3: More Marketing to Buyers than Ever - TSNN Awards 2020€¦ · More Marketing to Buyers than Ever •Additional $1 million spent on Buyer Marketing in 2015 •374,774 direct mail to

12 Page Buyer Brochure Mailer – Spanish Version to LATAM

Page 4: More Marketing to Buyers than Ever - TSNN Awards 2020€¦ · More Marketing to Buyers than Ever •Additional $1 million spent on Buyer Marketing in 2015 •374,774 direct mail to
Page 5: More Marketing to Buyers than Ever - TSNN Awards 2020€¦ · More Marketing to Buyers than Ever •Additional $1 million spent on Buyer Marketing in 2015 •374,774 direct mail to
Page 6: More Marketing to Buyers than Ever - TSNN Awards 2020€¦ · More Marketing to Buyers than Ever •Additional $1 million spent on Buyer Marketing in 2015 •374,774 direct mail to
Page 7: More Marketing to Buyers than Ever - TSNN Awards 2020€¦ · More Marketing to Buyers than Ever •Additional $1 million spent on Buyer Marketing in 2015 •374,774 direct mail to
Page 8: More Marketing to Buyers than Ever - TSNN Awards 2020€¦ · More Marketing to Buyers than Ever •Additional $1 million spent on Buyer Marketing in 2015 •374,774 direct mail to
Page 9: More Marketing to Buyers than Ever - TSNN Awards 2020€¦ · More Marketing to Buyers than Ever •Additional $1 million spent on Buyer Marketing in 2015 •374,774 direct mail to
Page 10: More Marketing to Buyers than Ever - TSNN Awards 2020€¦ · More Marketing to Buyers than Ever •Additional $1 million spent on Buyer Marketing in 2015 •374,774 direct mail to
Page 11: More Marketing to Buyers than Ever - TSNN Awards 2020€¦ · More Marketing to Buyers than Ever •Additional $1 million spent on Buyer Marketing in 2015 •374,774 direct mail to
Page 12: More Marketing to Buyers than Ever - TSNN Awards 2020€¦ · More Marketing to Buyers than Ever •Additional $1 million spent on Buyer Marketing in 2015 •374,774 direct mail to
Page 13: More Marketing to Buyers than Ever - TSNN Awards 2020€¦ · More Marketing to Buyers than Ever •Additional $1 million spent on Buyer Marketing in 2015 •374,774 direct mail to
Page 14: More Marketing to Buyers than Ever - TSNN Awards 2020€¦ · More Marketing to Buyers than Ever •Additional $1 million spent on Buyer Marketing in 2015 •374,774 direct mail to
Page 15: More Marketing to Buyers than Ever - TSNN Awards 2020€¦ · More Marketing to Buyers than Ever •Additional $1 million spent on Buyer Marketing in 2015 •374,774 direct mail to
Page 16: More Marketing to Buyers than Ever - TSNN Awards 2020€¦ · More Marketing to Buyers than Ever •Additional $1 million spent on Buyer Marketing in 2015 •374,774 direct mail to

12 Page Buyer Brochure Mailer

Page 17: More Marketing to Buyers than Ever - TSNN Awards 2020€¦ · More Marketing to Buyers than Ever •Additional $1 million spent on Buyer Marketing in 2015 •374,774 direct mail to

12 Page Buyer Brochure Mailer – Spanish Version to LATAM

Page 18: More Marketing to Buyers than Ever - TSNN Awards 2020€¦ · More Marketing to Buyers than Ever •Additional $1 million spent on Buyer Marketing in 2015 •374,774 direct mail to

Gift / Home / Souvenir / Novelty Buyer Mailer

Page 19: More Marketing to Buyers than Ever - TSNN Awards 2020€¦ · More Marketing to Buyers than Ever •Additional $1 million spent on Buyer Marketing in 2015 •374,774 direct mail to

Gift / Home / Souvenir / Novelty Buyer Mailer -Spanish

Page 20: More Marketing to Buyers than Ever - TSNN Awards 2020€¦ · More Marketing to Buyers than Ever •Additional $1 million spent on Buyer Marketing in 2015 •374,774 direct mail to
Page 21: More Marketing to Buyers than Ever - TSNN Awards 2020€¦ · More Marketing to Buyers than Ever •Additional $1 million spent on Buyer Marketing in 2015 •374,774 direct mail to
Page 22: More Marketing to Buyers than Ever - TSNN Awards 2020€¦ · More Marketing to Buyers than Ever •Additional $1 million spent on Buyer Marketing in 2015 •374,774 direct mail to
Page 23: More Marketing to Buyers than Ever - TSNN Awards 2020€¦ · More Marketing to Buyers than Ever •Additional $1 million spent on Buyer Marketing in 2015 •374,774 direct mail to

New ASD Insider Blog

http://insider.asdonline.com/
http://insider.asdonline.com/
Page 24: More Marketing to Buyers than Ever - TSNN Awards 2020€¦ · More Marketing to Buyers than Ever •Additional $1 million spent on Buyer Marketing in 2015 •374,774 direct mail to

Facebook Ad: 76,576 people reached

Page 25: More Marketing to Buyers than Ever - TSNN Awards 2020€¦ · More Marketing to Buyers than Ever •Additional $1 million spent on Buyer Marketing in 2015 •374,774 direct mail to

Facebook Post: Trend Report 8,148 people reached

Page 26: More Marketing to Buyers than Ever - TSNN Awards 2020€¦ · More Marketing to Buyers than Ever •Additional $1 million spent on Buyer Marketing in 2015 •374,774 direct mail to

Facebook Contest: 2,771 people reached

Page 27: More Marketing to Buyers than Ever - TSNN Awards 2020€¦ · More Marketing to Buyers than Ever •Additional $1 million spent on Buyer Marketing in 2015 •374,774 direct mail to

Facebook Video Post: 8,316 people reached

https://www.youtube.com/watch?v=CD_MbBU4e4U

https://www.youtube.com/watch?v=ecUeo7JZhH0

https://www.youtube.com/watch?v=TpSYcu4YtsM

https://www.youtube.com/watch?v=ecUeo7JZhH0
https://www.youtube.com/watch?v=ecUeo7JZhH0
https://www.youtube.com/watch?v=CD_MbBU4e4U
https://www.youtube.com/watch?v=ecUeo7JZhH0
https://www.youtube.com/watch?v=TpSYcu4YtsM

LECTURE IX MARKETING AGRICULTURAL COMMODITIES. Marketing Functions and Services Marketing system: Connects buyers and sellers Transmits information.

LECTURE IX MARKETING AGRICULTURAL COMMODITIES. Marketing Functions and Services Marketing system: Connects buyers and sellers Transmits information.

Justifying Solutions to Frugal Buyers: ROI Sales and Marketing Tools

Justifying Solutions to Frugal Buyers: ROI Sales and Marketing Tools

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Email Marketing. Categories of Buyers Retail Retail Lease Option Lease Option Landlord Landlord Rehabber Rehabber Cash Buyers Cash Buyers.

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Mobile Applications - The Best Marketing Tool Ever

Strategic Marketing Plan for - · PDF fileDistribution channels and buyers ... Marketing capabilities –– Management Marketing capabilities –– Marketing strategies and ... Marketing

Strategic Marketing Plan for - · PDF fileDistribution channels and buyers ... Marketing capabilities –– Management Marketing capabilities –– Marketing strategies and ... Marketing

CONTENT MARKETING - Mower€¦ · CONTENT MARKETING CONTENT MARKETING ... B2B buyers go through of the purchasing process before ever talking to sales – Kapost . 4 CONVENTIONAL

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Budgeting for Marketing in 2015: Following the Buyers Lead

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Hostess Twinkies: Greatest Marketing Strategy Ever?

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MARKETING for Banking Products & Services IIBF. MARKETING CONCEPT A situation where buyers and sellers of a commodity interact. Coming together of buyers.

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Social Media Marketing: The Art of Attracting Buyers

Niche Marketing: First Time Home Buyers - In Touch Today

Niche Marketing: First Time Home Buyers - In Touch Today

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Marketing Along the Buyers' Journey

Marketing: Helping Buyers Buy - · PDF fileMarketing: Helping Buyers Buy ... - Personal selling ... •What are the Four P’s of the Marketing Mix? PROGRESS ASSESSMENT 13-16

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Online Marketing to Generate Buyers for Your Home

Online Marketing to Generate Buyers for Your Home

2020 MARKETING OUTLOOK · 2020. 4. 24. · 2020 MARKETING OUTLOOK. Buyers’ Attitudes 1. Buyers increasingly gravitate toward brands that express social responsibility and purpose,

2020 MARKETING OUTLOOK · 2020. 4. 24. · 2020 MARKETING OUTLOOK. Buyers’ Attitudes 1. Buyers increasingly gravitate toward brands that express social responsibility and purpose,

Relocation Marketing - Finding East Coast Buyers for Chicago Homes

Relocation Marketing - Finding East Coast Buyers for Chicago Homes