Selling the fineSt ChiCago and north Shore homeS to the top ChiCago, eaSt CoaSt and

international buyerS.

liSSaweinStein.Com

A Class Apart

RE/MAX Premier Properties / 1205-1207 N. Dearborn Parkway / Chicago, IL 60610lissaweinstein.com / 773.405.6315

a Message froM liSSa weinStein, Vice President sales – re/MaX PreMier ProPerties

Real estate services are highly personal. Even the most advanced technology has done little to dilute the value of a trustworthy relationship with an experienced professional agent.

Facilitate marketing, showing and negotiating of sales of properties. Outreach with co-op brokers and community. Provide direct client feedback.

Lissa Weinstein, Broker

Director of public relations, RE/MAX Corporate (Creates PR campaigns for high-profile properties and clientele)

Laura Orteleya

Videographer

Christa Smith

Web & Graphic Design

Fontecha Designs

Communications Specialist (Creates online strategy)

Symphonic Communications

Architectural Photography (Creates high-end photography)

Dustin Hallebeck HallebeckCommunications

Coordinate network and outreach between Chicago & North Shore offices to promote properties to their clients moving to the City and empty nesters.

Chicago/North Shore

Coordinate outreach with Westport, CT and Manhattan, NY offices to promote the properties to their clientele moving to Chicago or seeking second homes.

East Coast

Properties promoted in 83 languages & currencies on global.remax.com and theremaxcollection.com.

International

Online & Video MarketingBrokerage Marketing Public Relations

Rendering created by Soucie Horner

sell property for highest possible dollar within 180+ days.

reposition the property and sell it as one of the most unique homes in the neighborhood.

goal:

Strategy:

Marketing plan for:

310 S. Michigan avenue photography - This property is 7600 SF of raw space, so we focused on the views and the iconic imagery of the building.

» Hire a top architectural photographer to make your property look irresistible.

Create visual appeal.

Step #1:

» E-blast to NYC brokerage community

» E-blast to private database of NYC clientele

Expose property to wealthy NY buyers moving to Chicago by working directly with Top Manhattan RE/MAX brokerages.

Step #2:

Keeping the lifestyle... from New York to Chicago.

50 W. schiller, #2d (right) - Successfully sold in the Gold Coast. First sale in building in 2 years.

» Advertise in WSJ.com classified Ads

Get the attention of well-heeled buyers with the Wall Street Journal.

Step #3:

Keeping the lifestyle... from Wall Street to Michigan Avenue.

50 chestnUt entrance (right) - Successfully sold in the Gold Coast. 4000 SF. $3.1M.

» Advertise in The RE/MAX Collection mailed to select NYC and East Coast zip codes

» Advertise in the Wall Street Journal “Mansion” classified ads.

Expose the property to highly targeted East Coast clientele.

Step #4:

Keeping the lifestyle... from the East Coast to Lake Michigan.

» Work with the brokerage to cross promote East Coast – Chicago & Chicago-East Coast relocation business.

» Connecticut market team creates blog posts in their real estate websites

Promote property with our top Connecticut offices in Westport, CT.

Step #5:

Keeping the lifestyle... from the East Coast to Lake Michigan.

1326 n. cleVeland (right) - Successfully sold in Lincoln Park. Listing had expired with another broker and I sold it in 1 month of listing for $1.95M.

» theremaxcollection.com and global.remax.com translate listings into 83 languages and currencies.

Work the international market with sophisticated new global websites.

Step #6:

Helping international buyers call Chicago their home.

1224 n. dearborn, #1s - Successfully sold in the Gold Coast in 50 days at 97% of ask price (previously listed with another brokerage).

No one in the city will work as hard or as smartly for you when it comes to selling your home for top dollars.

Contact me to discuss a custom plan to market your home successfully.

LISSA WEINSTEIN, Vice President, SalesRE/MAX PREMIER PROPERTIES 1205 N. Dearborn ParkwayChicago, IL 60610

office: 877.542.6664cell: 773.405.6315email: lissa@lissaweinstein.comprivatetourchicago.com | lissaweinstein.com

liSSaweinStein.Com