More Jobs: Better Cities
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MORE JOBS BETTER CITIES Workshop – URBACT Annual Conference 2012
Transcript of More Jobs: Better Cities
MORE JOBS BETTER CITIES
Workshop – URBACT Annual Conference 2012
MORE JOBS BETTER CITIES
Stormy times
Challenges and opportunities
Jobs are vital:
• 25 million people unemployed
• 18 million new jobs needed
Cities matter:
• More than two thirds of the EU‟s workforce live in urban areas
• Cities are the core of the economy
Some of our initial findings
ECONOMY
(PRODUCT MARKET)
ECONOMIC GROWTH & DEVELOPMENT
LABOUR MARKET MANAGEMENT
PEOPLE
(LABOUR MARKET)
City action on jobs – the basics
Where do jobs come from?
ECONOMY(PRODUCT MARKET)
Consumer demand
Supply conditions
Economic structure
Competitiveness
PEOPLE(LABOUR MARKET)
Employment intensity
New & better jobs
Existing jobs
Skilled workforce
ECONOMIC GROWTH & DEVELOPMENT
LABOUR MARKET MANAGEMENT
Key messages for cities - Jobs
• Jobs are created when companies take on more people
• Encouraging the growth of existing businesses is vital – global and local demand
• Inward investment, enterprise support and entrepreneurial attitude make a difference
• Don‟t forget competitiveness!
• Public and third sector jobs matter
What our witnesses said about jobs
ECONOMY(PRODUCT MARKET)
Consumer demand
Supply conditions
Economic structure
Competitiveness
PEOPLE(LABOUR MARKET)
Employment intensity
New & better jobs
Existing jobs
Skilled workforce
ECONOMIC GROWTH & DEVELOPMENT
LABOUR MARKET MANAGEMENT
Managing the labour market
Key messages for cities – labour market
• Growth can be made more „job rich‟
• Action can create better jobs
• We need a more flexible and adaptable labour
market
• We need to upgrade skills of the local workforce
• Skills need to match current and future labour
market needs
• We need a virtuous circle of economic and
workforce development
What our witnesses said about skills
MORE JOBS BETTER CITIES
Making the connections
Making the connections
ECONOMIC GROWTH & DEVELOPMENT
LABOUR MARKET MANAGEMENT
ECONOMY(PRODUCT MARKET)
Consumer demand
Supply conditions
Economic structure
Competitiveness
PEOPLE(LABOUR MARKET)
Employment intensity
New & better jobs
Existing jobs
Skilled workforce
A few words from Debra Mountford, Senior Policy Analyst and Manager at the OECD LEED Forum
"Cities need to start with where they are,
rather than where they want to be, and
then work forwards from there - and they
can probably then overcome some
challenges - they need to audit their assets
and then 'sweat them’.”
Key messages for cities - connections
• Shared information and intelligence are vital
• Benchmark your city against others
• Monitor and evaluate your progress and polities
• Develop good governance structures and use them effectively
• Coordinate actions – make connections, develop networks and partnerships
• Invest in capacity and capability
• Build strong city leadership
What our witnesses said about connections
Bringing it all together
ECONOMY(PRODUCT MARKET)
Consumer demand
Supply conditions
Economic structure
Competitiveness
PEOPLE(LABOUR MARKET)
Employment intensity
New & better jobs
Existing jobs
Skilled workforce
ECONOMIC GROWTH & DEVELOPMENT
LABOUR MARKET MANAGEMENT
A few words from Professor Michael Parkinson to finish…(European Institute for Urban Affairs)
“The key drivers of success that I have
stuck with for 20 years are skills and
human capital; innovation; economic
diversity; connectivity; place quality; and
strategic governance capacity. It is action
on these which makes the difference
between economic success and failure.”
