MORE Capabilities
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Transcript of MORE Capabilities
AGENCY OF CHANGE
Since 1997, our agency has launched 300-plus campaigns – each one created
to change audience opinions and influence behavior.
We’ve created and changed corporate brands, helped businesses express their
true value, and built strong ties to their customers and constituents.
We’ve achieved positive change on critical public issues, such as smoking,
disease prevention, substance abuse, and diversity in the workplace.
We’ve worked with companies from virtually all industries: pharmaceuticals
and healthcare, financial services, IT, the arts, retail, higher education, and
manufacturing, as well as state and municipal government.
No matter the client or the task, one thing we bring to every job is a genuine
passion. We live to deliver creative, compelling solutions. We believe that
what we do can make a difference.
Change can be hard, but it can never be ignored. We’ve made a choice to
embrace the challenges of change. We make it our mission to help you envision
the world you want, to achieve the change you need, to live the life you seek.
“If you don’t like something, change it. If you can’t change it, change your attitude.”
Maya Angelou
9.4%OF SMOKERS
TO MAKE A QUIT ATTEMPT.
We encouraged an additional
In the face of global, super-sized advertising agencies, marketers and
enterprises are finding that bigger isn’t always better. Many are turning
to smaller shops – agencies that often give them more personal service,
faster response, and innovative, accessible staff.
Small … and proud of it.
The heart of MORE Advertising is its people – a team of hard-working
individuals. We are designers, account supervisors, writers, social media
experts, web builders, content creators and video producers.
Our team is comprised of amazing talent, pragmatic minds, and a generosity
of spirit. We look forward to coming to work! We refuse to let our egos get
in the way. We rejoice in our customers’ success.
“Never doubt that a small group can change the world. Indeed, it’s the only thing that ever has.”
Margaret Mead
we inspired
45% OF MEN
who saw our cancer prevention campaign
TO CALL A DOCTOR
What does your brand represent? What story does your brand tell? You may
have an idea, and you may even be right. But the people who can best define
your brand are your customers.
They are the most reliable source of information and data about you and your
organization. They can tell you things about your products, people and value
that you may never have considered.
At MORE Advertising, we make it our business to know yours. And much of
that knowledge comes from tapping into your customers. What do they like
about you? What would they change? If you were to close your doors, would
they miss you? Would they notice?
We help you uncover the truths that govern your brand perceptions in the
marketplace. We help you tell your story in a way that captures people’s
attention. We help you maintain loyal, long-term relationships.
Your brand is everything. We give it the attention it merits and the meaning
you need to make it work.
“Your brand had better deliver something special, or it’s not going to get the business.”
Warren Buffet
WE REBRANDED A HEALTHCARE TECH STARTUP
and helped them earn10% MARKET SHARE IN THEIR FIRST YEAR
Our process isn’t a process. It’s an experience. In partnership with you,
we follow a path that leads us through discovery, strategy, production,
implementation, and measurement.
FYI: The path we take is never the same. The solutions must always be
original. We don’t deal in formulas or off-the-shelf plans that meet our
needs more than yours.
If you really want a formula, better to see a mathematician. If you seek
success, you deserve MORE.
“There is no formula.”J. K. Rowling
STRATEGY
POSITIONING
ADVERTISING
BRANDING
MESSAGING
DIRECT MAIL
PRINT & WEB DESIGN
SOCIAL MEDIA
VIDEO
PUBLIC RELATIONS
EVENTS
We helped an
$80 BILLION PHARMACEUTICAL COMPANY
ADD DIVERSITY TO ITS SUPPLIER ROSTER.
22,300WE ATTRACTED WEBSITE
HITS
& TICK BITEFOR MOSQUITO PREVENTION
a causemedia company
CONTACT US
246 Walnut Street, Suite C Newton, MA 02460 617-558-6850
MOREADVERTISING.COM
What’s MORE?
When you get right down to it, marketing is about behaviors -- influencing them,
reinforcing them, or changing them. Our agency has been in the behavior change
business for nearly 20 years, helping people to quit smoking, embrace a new brand,
see a doctor, select a college, improve a life. On the preceding pages, you’ve seen
examples of the positive behavior changes we’ve helped bring to life. Now it’s
your turn. Think about what you’d like to see evolve in your market or audience.
And then give us a call.
WWW.MOREADVERTISING.COM