Do Individuals Give?

A Case Study

82.4% from Individual Donors

A big percentage from Individuals

53%

13%

13%

20%

Individuals School FR Corporates others

2008-09 estimates courtesy Mr. Bijay Mishra, Jt. Director, HelpAge India

67% from Individuals

Majority Individual Contributions

I am writing to you to thank you for your earlier donation to UNICEF. And as I do so I

would like to share with you a story that has just been shared with me. It is the story of Ankita and Neetu who, despite being very intelligent children, simply stopped going to school, one fine day.

And to translate this into reality, your contribution on an ongoing basis by joining UNICEF’s Guardians of Hope monthly giving

programme is very crucial. Your generous monthly contributions as a Guardian of Hope will ensure that your donation goes not only towards

improved teaching methods, but also secures for these children a better and happier future

Needed to build case for a long term contribution

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Prospectivedonor agrees to meetthe Field Executive

Field Executivemeets prospect/donor

& convinces him/her to give monthly donation

Tellecaller calls prospect/donor