Pärnu 7.th.of May 2009: Niels Bjerrum Head of the Information & Marketing Section
Monica Klepp Bjerrum, MOOW
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Transcript of Monica Klepp Bjerrum, MOOW
• 8 billion people in 2030, 9 billion in 2050.
• 60% in the middle class.
• 1/3 of the food production ends as waste.
• Climate changes challenging agriculture.
• Global food production must increase by 60% to feed
the people.
Today:CSR on demand
Making great results Entry barrier to main
customers Pushed by customers Compliance and conventions Reactive approach
Today:We do CSRby optimising ourown value chain
Meanwhile…
no onereally tries
to solveour bigglobal
problems
LET’S HELP THE CONSUMERS
LOOKING FOR A BETTER LIFE
WANT TO GIVE A HELPING HAND
BUT THEY DON’T GET CLEAR INFORMATION
A BETTER STARTING POINT
We have a product.And we want to
produce itas sustainable as
possible
Mankind needs new
intelligent food solutions.
Our contribution is…
CSR TODAYCSR TOMORROW
New platform for growth
and long-term survival
ROADMAP TO POWERFUL BRANDS
• Strong brand story. True, real and powerful. Hard to copy.
• What retailers are looking for.
• Solving real problems.
• Including your customers.
• Clear vision and roadmap to share with stakeholders.
• Open about dilemmas and challenges.
• Taking a responsible position.
LET’S TOGETHER MAKE ”MADE IN DENMARK”
THE STRONGEST BRAND
DANISHFOOD STORIE
S
Food safety
Food efficiency
MeatSweet taste of Denmark
Premium skills& quality
Organic (Øko)
Intelligent Ingredients