Moneva Consulting-Social media management
14
Turn Your Social Buzz into a Loud BUSINESS ROAR Business Plan
-
Upload
anthony-john-opondo -
Category
Documents
-
view
114 -
download
0
Transcript of Moneva Consulting-Social media management
Turn Your Social Buzz into a
Loud BUSINESS ROAR
Business Plan
Social Media Management
MONEVA CONSULTING will bring to you the benefit of the ideas, innovations and experience they have gained over time on Social Media Management. We have our own in house graphic design studio and experienced technical staff. This gives us full control of every aspect of a project and ensures you get the best quality and client service.
• VISION
MONEVA CONSULTING is the Best Social Media Management Support Service Provider reputed for excellent service, with responsive and innovative staff who engages satisfied customers
• MISSION STATEMENT
Our Mission is To Enhance your Business in a Personable, Professional & Proficient Manner For Total Success!
In the evolving world of social media marketing,
• it can be hard for a time-starved small business or organization to keep pace and know what to do when it comes to connecting with customers and members on sites like Facebook, Twitter, LinkedIn, Pinterest and YouTube etc.
• While there’s no “one-size fits all” approach, we've assembled the best practices for social media marketing success that will help your business or organization, whether you’re just getting started or trying to take your efforts to the next level..
BLOG• Objectives
• Increase brand awareness
• Increase thought leadership throughout your industry
• Encourage comments and engagement
• Lead generation through blog subscription
Action Items
• Choose a managing editor to own the blog
• Choose a blogging platform
• Create an internal blog evangelist program to get employees to contribute
• Decide on a weekly cadence
• Recruit guest bloggers
• Add social sharing icons
• Add a Tweet This button
• Promote each blog on social channels
BLOG Key Metrics
• X number of posts
• X number of bloggers
• X number of social shares
• Audience growth—unique and return visitors
• Subscriber growth
FacebookObjectives
• Brand awareness and engagement
• Lead generation or customer acquisition
• Share a mix of relevant links and blog posts
• Promote upcoming events
• Engage with influencers
Key Metrics
• X number of posts per day
• Page follows
• Likes
• Engagement and comments
• Referring traffic and Shares
Twitter LinkedInAction Items
• Utilize promoted tweets and pinned tweets
• Set up Twitter Lead Generation cards
Key Metrics
• X number of posts
• Followers
• Mention and Retweets
• Hashtag usage
Action Items
• Create and join relevant groups
• Encourage employee participation
• Monitor and participate in Q&A
Key Metrics
• X number of posts per day
• Page follows
• Comments, likes, and shares
• Group participation
You Tube & PinterestGrants you Brand awareness and engagement
through Viral sharing showcasing your company culture, product videos and demos
• Create a video series to share and Outline your company’s competitive edge.
Key Metrics
• Views
• Shares
• Referral traffic
• Pages ranking on key terms from YouTube advantage.
Our Pricing Social Media Management
Blog
• Custom design and template creation – $100– $500
• Writing/Editing Content for the blog plus ongoing training – $500- a month (Assume 1-2 posts a week at this rate)
• Ghostwriting blog posts – $20 - $50 per blog
• Account Setup – $5 - $20
• Ongoing Account Management and Training : $50- $300 a month (For this service, the more content you need provided for you, the higher the fees)
• Most Charge – $50 - $150 a month
• Initial Page Setup – $5 - $25
• Monthly Content Management and Curation – $50 - $300 a month
Facebook Promotion Creation
• Short-Term (1-3 months) Contest, including branding for the app, limited promotion on other channels such as Facebook and Twitter to promote the contest. Fee doesn’t include prize and Facebook Ads to promote – $150- $200
• Long-Term (3-6 months) Contest, including above, more elaborate promotion based on client’s needs – $250-$750
Video
• Total to shoot, produce and edit video – $500 – $3000 Note: Obviously, the complexity and length of the video plays a huge role in the final cost. If you want custom animation, several scenes and a 30-minute video, obviously that’s going to cost far more than a simple, 2-minute one-on-one video. $1000 per minute of finished product.)
Social Media Strategy
Social Media Monitoring (Note – Number of keywords/phrases tracked here has a big impact on fees. More costs more.):
• Setup – $50 - $500
• Ongoing Reports and Advisement – $500 - $750 a month
Social Media Strategy Audit (Examine existing Social Media Strategy and give detailed recommendations on what strategy should look like moving forward, with instructions on how to measure results) – $200 -$450
Social Media Strategy Creation and Integration with Existing Marketing Efforts (Our agency will require that this service be married to a Social Media Strategy Audit, as will then create the strategy recommended in the audit) – $1000 - $3000
Social Media Training and Consulting
• Hourly Training/Consulting –$100-$250 an hour
Note: These rates are for 1 hour of
work. If you can commit to a certain number of hours a month, Our consultancy will almost always give you room for a discount.
• Social Media Workshops (All fees exclude travel and are for ON-SITE Workshops, not online)
• Half-Day (Up to 4 hours): $500 - $750
• Full-Day (6-8 hours): $1000 -$1500
Rates to Hire a Social Media Speaker
• Individual session (Up to 90 minutes, usually 1 hour): $50-$100
• Keynote: $150-$250
All rates are NEGOTIABLE and exclude travel expenses.
