Monetizing your Community - CONVERGE - Fall Symposium, 2011
-
Upload
sterling-raphael -
Category
Technology
-
view
1.251 -
download
0
description
Transcript of Monetizing your Community - CONVERGE - Fall Symposium, 2011
How to Monetize Your Online Community
@SterlingRaphael President, Products
Tuesday, October 4, 2011
Monetize Your Online Community@SterlingRaphael
About• CRM + Integration
• MemberFuse Community
• Reputation System
• Social Buyer’s Guide
• Social Media Monitoring
• Social Content Publishing
• Social Analytics
2
+
=
Tuesday, October 4, 2011
Monetize Your Online Community@SterlingRaphael
About
3
Tuesday, October 4, 2011
Monetize Your Online Community@SterlingRaphael
About Sterling
• My Background...
• Find me
• @SterlingRaphael
• LinkedIn.com/in/SterlingRaphael
• Skype: SterlingFX
4
Tuesday, October 4, 2011
Monetize Your Online Community@SterlingRaphael
Monetizing Communities
The Perfect Strategy?
“I haven’t failed I just found
10,000 ways that won’t
work.”
5
-‐ Thomas Edison
?Tuesday, October 4, 2011
Monetize Your Online Community@SterlingRaphael
Branded Community?
What about Facebook, etc..?
6
Tuesday, October 4, 2011
Monetize Your Online Community@SterlingRaphael
Association Communities• The Original Social Network• They exist for:
• Content • Networking• Education• Commerce• Events• Commerce
7
Tuesday, October 4, 2011
Monetize Your Online Community@SterlingRaphael
Community Purposes• Social• Prospect• Customer• Partner• Support• Employee• Innovation• Learning• Dating...
8
Internal Prospects Customers PartnersEmployees
External
HR ERP CRM
Tuesday, October 4, 2011
Monetize Your Online Community@SterlingRaphael
The Commerce Strategy
9
Tuesday, October 4, 2011
Monetize Your Online Community@SterlingRaphael
Content
10
Tuesday, October 4, 2011
Monetize Your Online Community@SterlingRaphael
Community
11
Tuesday, October 4, 2011
Monetize Your Online Community@SterlingRaphael
Commerce
12
Tuesday, October 4, 2011
Monetize Your Online Community@SterlingRaphael
Monetization Examples
13
Tuesday, October 4, 2011
Monetize Your Online Community@SterlingRaphael
Targeted Ads
• Banners 3.0
• Utilize Relevance
• Page Level & Popups
• Targeting Management
• Engagement Reports
• Open X Ad Server
14
User Centric Architecture (UCA)
InterestsDatabase
User Activity
Tuesday, October 4, 2011
Monetize Your Online Community@SterlingRaphael
Pay For Content
• Content Abstracts
• SEO of Content for Recruitment
• Monetize Non-Members
• Show Membership Value
• Related Products Offered
15
Tuesday, October 4, 2011
Monetize Your Online Community@SterlingRaphael
Buyer’s Guide
• Social Marketplace
• Community Module
• Social Supplier Listings
• Upgradable Listings
• Request for Info (RFI’s)
• Content Focus
16
Tuesday, October 4, 2011
Monetize Your Online Community@SterlingRaphael
Other Monetization Options • Job Boards• PPC (AdSense)• Social Shopping• Paid Memberships • Title Sponsorships• Facebook App• Others?
17
Tuesday, October 4, 2011
Monetize Your Online Community@SterlingRaphael
The Tools
• Contently.com
• Avectra MemberFuse
• Open X Ad Serve
• Google AdSense
• Google Wallet
18
Tuesday, October 4, 2011
Monetize Your Online Community@SterlingRaphael
The Future... (is now)
• Mobile Commerce
• Social Buying
• Crowd Funding
19
zencartoptimization.com
Tuesday, October 4, 2011
Monetize Your Online Community@SterlingRaphael
Other Examples (Source... JuliusSolarous.com @tojulius)
• Fon.com - Resell Wifi Community
• Fundable.com - Crowd Funding
• Yonker.com - Privatized Twitter Community
• Blubbry.com - Podcasting Content Community
• Infectious.com - Art Community
• Zlio.com - Privatized Online Story
• Xing.com - Professional Networking
• OpenAd.com - Crowdsource Agency
• Meetup.com - Niche Meeting Community
• GetSatisfaction.com - Support Communities
20
Tuesday, October 4, 2011
Monetize Your Online Community@SterlingRaphael
Resources• Social Commerce Today
• Chess Media Group
• Mashable
• Altimeter
• Avectra
21
Tuesday, October 4, 2011
Monetize Your Online Community@SterlingRaphael
Words to Remember
22
Research
Have a Strategy
Be AgileMeasure
Start Small
Tuesday, October 4, 2011
Monetize Your Online Community@SterlingRaphael
Thank YouStay in Touch...- @SterlingRaphael
- fb.me/SterlingRaphael
- Skype: SterlingFX
23
Tuesday, October 4, 2011