Monetizing Carrier Wi-Fi with Advertising
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Transcript of Monetizing Carrier Wi-Fi with Advertising
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Monetizing Carrier Wi-Fi with Advertising Real-life experiences from the world’s largest Wi-Fi ad network
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© 2014 Boingo Wireless – Confidential – Page 2
We All Need & Want Wi-Fi
• Free Wi-Fi is one of the most requested amenities – The need for constant
connectivity remains at an all-time high
– 60% of people can’t go without Wi-Fi for more than 1 day
• Me with Wi-Fi è – Jon Landa, VP Advertising Sales
Sources: http://press.hotels.com/en-us/news-releases/travelers-rank-complimentary-breakfast-and-free-wi-fi-as-the-most-valuable-hotel-amenities-in-global-survey/ and http://www.huffingtonpost.com/vala-afshar/50-incredible-wifi-tech-s_b_4775837.html
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© 2014 Boingo Wireless – Confidential – Page 3
We Can’t Live without Wi-Fi
• Me without Wi-Fi è – Grumpy Cat! – Your customers feel the same
• Your customers expect & demand Wi-Fi
• Can you monetize your network via advertising?
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The Proof Is in the Pudding
Advertising delivered triple-digit revenue growth for Boingo in Q1 2014, after posting an 80% increase for all of 2013
© 2014 Boingo Wireless – Confidential – Page 4
Source: http://investors.boingo.com/releasedetail.cfm?ReleaseID=846637
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© 2014 Boingo Wireless – Confidential – Page 5
Brand/Advertiser Benefits
30 seconds of captive ad engagement in exchange for 30 minutes of free Wi-Fi
for
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World’s Largest Wi-Fi Advertising Network
Turnkey media platform delivers a win-win-win to: • Venues: Ad revenue helps underwrite the cost of providing free Wi-Fi • Brands: Guaranteed engagement with a highly desirable mobile audience • Consumers: Free Wi-Fi is a popular, must-have amenity for consumers
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Boingo Ad Network Venue Snapshot
Thousands of locations including airports, hotels, city centers, NYC subways, malls, and more serving more than 1B consumers a year
North America Europe/Middle East South America
© 2014 Boingo Wireless – Confidential – Page 7
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Wi-Fi Sponsorship Experience Balancing consumer satisfaction with monetization
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Innovative Ad Formats
• Click-to-Visit • Video • Text Match • Poll • Email Collection • App Download • Display Ads
© 2014 Boingo Wireless – Confidential – Page 9
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Video
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Email Collection
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Targeting Dimensions
Location Device Daypart • Geo-targeting
• Venue targeting
• Mobile, tablet, laptop
• iOS, Android
• Device language settings
• Days of week
• Time of Day
© 2014 Boingo Wireless – Confidential – Page 12
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What’s In It for Network Operators?
Improve Customer Satisfaction
Keep your customers satisfied by providing
free Wi-Fi in public venues
Monetize Your Wireless Network
Generate incremental revenue to subsidize the cost of operating
your network
Measure Campaign Results
Gain insight into performance with
real-time campaign reporting and data
Offset rising network costs with an exciting new revenue channel
© 2014 Boingo Wireless – Confidential – Page 13
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Network Considerations
Deliver the best possible user experience
Location Network Quality Audience
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Praise, Raves & Results
© 2014 Boingo Wireless – Confidential – Page 15
9% CTR
+18% Consideration
+21% Ad Awareness
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More Praise, Raves & Results
© 2014 Boingo Wireless – Confidential – Page 16
34% CTR
+11% Consideration
+44% Recall
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Customers Love Wi-Fi!
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Advertisers Love Wi-Fi Too!
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Platform Integration
• JavaScript snippets can be added easily to an existing Wi-Fi portal
• Advertising flow doesn’t disrupt the existing login functionality
• Short list of proxy domains for white-listing • 24/7 partner support and dedicated
operations representative
© 2014 Boingo Wireless – Confidential – Page 19
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A!Q!