AdZtream

STRICTLY CONFIDENTIAL

MONETIZING WI-FI NETWORKS

How can Wi-Fi venues and advertising agencies

make money from Wi-Fi networks?

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Ad agencies

& Ad networks

Brands & Marketing Depts

Venues providing

wi-fi

People using wi-fi at the venues

involve everyone

Companies

providing wi-fi

The Opportunity Publishing ads into wi-fi venues

Hotels & Resorts

University and college

campuses Internet service

providers

Shopping malls

Where else? Hospitals, condominiums,

multi-use complexes, sport stadiums, conference venues

Restaurant chains & Food

Courts

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What was a cost to the business,

can now generate revenue!

Brands and ad agencies are

excited to access the wi-fi hotspot

segment

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The AdZtream SolutionAds need to be

relevant and real-time – non-intrusive

Primarily for mobile devices –

smart phones and tablets

Use an “overlay” technology to

enable publishing on HTML pages

Enables campaign management and

flexible ad-scheduling

Uses a transparent, shared billing system and impressions dashboard

Deploys using location-based

services to Wi-Fi access point level

Display community and

company messages

Works well with shared revenue

commercial models

…future innovations

It Looks Like This…Targeted ads have better

response rates

Ads “float” over the web page, not

embeddedMobile ads are full

screen or “push-down”, not small, hard-to-read

banners

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Captive Portal AdvantageSpecial offers are only available to those using

within the wi-fi network

Coupons, location-based Messages, Promos and Contests…exclusive to venue.

Loyalty ProgramsLoyalty or premium members can be treated with higher priority and get better data speeds and more special discounts or coupons.

Collection of user data through use of surveys, which can be used for re-targeting, SMS promotions

Hyper-Local AdvertisingAllows small companies to advertise directly to consumers on the wi-fi network

Subscription-based – Ads can be changed daily, weekly in real time.

Types of Programs

Integrated redirect and landing page advertising

• Single or multiple frame re-directs per page

• Rotation by time or session connection keeps content fresh

• Insert public service notifications or relevant messages

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Customizable PoliciesA Wi-Fi network can provide different

levels of service.

For example, premium members get higher

internet access speeds, and more customised offers and discounts

Customize your home

page, insert a welcome

video

Useful Features

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CPM banner revenue model

Full-screen impression

revenue model

Marketing: data captured from

wi-fi users

Venues: new revenues from

advertising

Agencies and ad networks: targeted

demographic, less wastage

ISPs: greater access to publishing

venues

How To Make Money

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Profit share possibilities

…who doesn’t love

this!

Simple solution for ad agencies and wi-

fi hotspots…both groups win!

New way to send ads &

messages to a targeted audience…agencies love this!

Why It’s Successful

(C) 2012 AdZtream Pte. Ltd.

www.facebook.com/adztream

@adztream

e: doug.peris@adztream.com

m: +65 9423.4692

w: www.adztream.com

www.linkedin.com/in/douglasperis

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Interested?Let’s Talk Now!