Mohit Makkar Mungle

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THIS ROAD LEADS TO MUNGLE JUNGLE!!!!

WE WELCOME YOU!!!!

Your Guide for this Journey:Mohit Makkar

Indian Business Academy

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Then meet me BILLOO your FRIEND & let me take you to

ride of the fun, excitement &

entertainment..THE MUNGLE

Then meet me BILLOO your FRIEND & let me take you to

ride of the fun, excitement &

entertainment..THE MUNGLE

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SO W

HAT

ARE YOU

WAITIN

G

FOR! LETS

DO

JUNG

LE

MEIN

MUNG

LE!!

Presenting the comics 4 Gen–X of INDIA…THE MUNGLE

Experience the edutainment & excitement the INDIAN WAY..

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PRESENTING….

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Physique Personality

Relationship Culture

Customer’s Reflection

Customer’s Self-projection

Fun loving, Entertaining,

Educating & Cute

Collectivism

KidsRelate themselves as

being the comic character &

situation.

Smart & Humorous comic, animated CD,

activity book its characraters

Distinct, Friendly

(amicable)& buddy

MUNGLE IDENTITY PRISM

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Strategic Brand Strategic Brand ManagementManagement

Target marketCompetitive frame of referencePoints-of-parity and points-of-differenceCore brand valuesBrand mantra

Mixing and matching of brand elementsIntegrating brand marketing activities

Key ConceptsSteps

Identify and establishbrand positioning and values

Plan and implement brand marketing programs

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Target Market: Kids (Age 7yrs-13yrs)

Competitors: Disney comics, Archie comics with similar price range and product type

Raj comics & Diamond comics are other low priced Indian brands competitors.

Competitive frame of reference: It is a fun providing entertainment packaged with cute Indian animal characters unlike its competitors so Indian kids can easily relate themselves with them.

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Competitive POP

Product Price

Competitive POD

Place or Distribution Promotion

Vs

Core Brand Values:

• Uniquely authentic

• An incomparable stories & cute Indian animal character

• Full packed Entertainment

• Fun with Education

• Indian context

• Continuous innovation in development of new stories & characters

• Vital part of kids life

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Designing a Brand Mantra:

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MAIN MOTIVATION FOR PURCHASE OF MUNGLE

Cultivate reading habits among the children. Exploring the world of imagination via story

books & Animated Video Cd Discover the inner artist by coloring books Brainstorming by solving the puzzles and

more…

So what all we can say that it is…

POWER PACKED PACKAGE OF FUN & EDUTAINMENT (Education + Entertainment)!!!!!!

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FOR WHOM?

KIDS

WHY?

AGAINST W

HOM?

WHEN

?

To create distinction among the clutters

by nurturing the idea of Interactive , educating as well as

entertaining.

Attacking the undesirable effects &

saving the legacy & worth of comics./

benefits of reading without its

inconveniences.

Anytime!! Time is no

limit.

POSITIONING OF BRAND

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A Complete Edu-Entertaining activity tool for your young

Something for

every one

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Mungle package as a product mix of – Animated content in CD, Story book, and Activity books like coloring book, puzzle etc.

PRODUCT

PRICE

Target at SEC A with slightly higher price band.

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Zero or Direct channel:Company’s website ------------------------- Customers

One level of Distribution channel:Company --- Big books & stationary stores like book world, retail chains like big bazaar & vishal, Mobile operators and Airport stores --- Customers

Two level of distribution channel:Company----- Middle men (Distributor or courier company) ----- Small retail stores like Hallmark and other gift galleries and stationary shops ----- CustomersCompany ----- Newspaper & Magazine companies ----- vendors ------ Customers

HYBRID CHANNEL OF DISTIBUTION

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Blend of both ATL & BTL activities is apt for promotion but BTL Activities will be much favorable so rather we should make use more of these activities

PR across TV, Print & Internet Online marketing: a) Viral marketing or Word of Mouse b) Dedicated websites creation highlighting Mungle characters c) Promotion via social networking sites like orkut

& face book. d) Interactive Ads and Games

Complementary Samples with Newspaper and Magazine

PROMOTION

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Place Advertising: Point of Purchase Trade Promotion: Point of Purchase display

allowances, Contest & dealer allowances and Shelf space allowances

Promotion through Mobile operators Produce gifts to give away with purchases Produce tradeshow giveaways and marketing

mailers Contest and events across Network of schools Kids accessories embedding Mungle characters

like T-shirts and face caps, Playing cards, Board games, Posters, Stickers & Watches etc.

PROMOTION

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Branded Cross-Promotion deal like U-kids and also small toys of its characters in Rubber and Plastic as free gift with these brands may be like some products chocolate or chips

Soft Toys of its characters for sale in various gift galleries

Strategic Advertisements placement in malls and amusement parks and also in these places people branding by wearing costumes of these characters distributing gift, toys & chocolate etc to kids should also be done

In later part of campaign we should also opt for TV commercials and programs in channels like cartoon network & pogo etc

PROMOTION

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Finally….

They can offer a range of services to educational institutions. Comic books can serve as a valuable educational supplement as children worldwide are strongly drawn to comic books, which in essence are a combination of art and literature. So they can develop an in-house line of educational titles or can also produce specialized educational materials for them such as:

Children’s books covering topical issues not readily available in current stock of educational titles.

Illustrated language arts comics workbooks in major Regional languages

Custom posters on any subject of their choice for their classrooms.

Activity workbooks including Art, Puzzles & Quiz etc

Custom exercise books

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THANKS FOR VISITING USHOPE YOU ENJOYED YOUR TRIP HOPE TO SEE YOU AGAIN SOON….

Mohit Makkar Mungle

Business

Transcript of Mohit Makkar Mungle