MUNGLE ( A Comic Book And Many More….)

“Fun In The Lap of Nature”

On- Ground Marketing And Launching Plan

Mungle

Product:-• Comic book based on Animal Character (Billo

donkey, Prinss, Rani, etc)• Animated content in CD , story book ,activity

book such as coloring book, puzzle etc. Feature:- Length of the Comic – 30 pages (approx) Place :- Metro cities Tier I , Tier II cities

Promotion :-• Intensive distribution strategy• Availability of the Comic on maximum

possible outlet of comic stores.• Offering discount in purchase of comic

more than one.

360 Degree Communication Above The Line (ATL):-

Print media Ads on Children oriented magazine CHANDAN CAHNDA MAMA CHAMPAK INDRADHANUSH These ad will be published in order to create awareness about the characters of

MUNGLE and it’s different version . A full page ad which firstly will have a short story related with the MUNGLE

comic book. In the lower part of the page all the different version of comic and to increase

curiosity in the mind of the child .

TV Commercials on the channels:-• Cartoon Network• Toon Channel• Nickelodeon• Pogo As the children of today’s generation are very much inclined

towards the television.Hence Advertisement on these Cartoon Channel will directly

influence the children and he will enforce the parents to buy the different product of “MUNGLE”.

ATL CONTD.. Links through the various sites to MUNGLE official

website:-

www.orkut.com www.facebook.com www.orkut.com

These links will inform the parents of the children about the various product of the MUNGLE and increase awareness of the same.

Below The Line Event “Lion of the Jungle” These event will be organized in various school, society under the banner of

“MUNGLE”. Event will be as follows:-• Drawing Competition• Fun games• Puzzles• Story writing competition• Painting competition These events will increase the awareness among the children which will help to create

popularity of the “MUNGLE”.

BTL Contd.. Danglers to be hanged in front of

• comic book stores• stationary shops

Pamphlets to be distributed near• Near schools• School bus• Amusement parks

Shelf display of the “MUNGLE Product” on outlets such as Comic stores, kids planet, Big Bazaar etc.

Launching Plan Pre launch activities• Distribution of free samples to primary school

students.• Campaigning of the “MUNGLE” inside

amusement parks by developing the character dressed as key characters.

• Full page advertisement in leading children magazine.

Post launch activity Brand Ambassador

Darsheel Safary Advertisement in • Children magazines• Cartoon Channels Organizing theme shows based on different MUNGLE characters in schools.

Promotion • By giving toys in the shape of “MUNGLE”

character free with health drinks as Boost, Complan , Horlicks etc.

• Launching accessories as Tiffin box, Pencil box, Water bottle with character printed on it.

Promotional campaign

Campaigning through

various character used in

“MUNGLE Series” in

places like-

amusement park, schools etc

and organizing events .

Other product to increase brand awareness

T-shirts to be distributed among children

Brand Positioning These variety of products are basically for

those children who have just started going to school.

Thus Brand positioning should be done to project the brand as a :-

• Learning with Fun • Educative and Simple to Understand.

Point of parity • Comic series• Fun related product

Point of difference• Related with the character which are based on jungle• simple approach• intensive distribution strategy• use of mobile service for distribution

Thus following are the procedure for the Brand Positioning:-

• By organizing event which will increase the creativity of the child.

• Using MUNGLE characters as representative of the children within the age group of 4-8 yrs.

• Creating mascot which will represent “MUNGLE”

Distribution channelRetail outlet By selling of product through various • Comic stores• Shopping malls • Stationary shops• CD stores

Mobile Network Through existing mobile network of

Phonethics:-• Reliance mobile• Idea cellular• Vodafone• Airtel

Contd..

Process will be as follow:-

• Sending SMS alert to mobile user about various products.

• Informing the parents about various positive aspect of using MUNGLE for their children.

• Easy to purchase as the amount will be directly deducted from the subscriber account.

Online Distribution Access of the different products through:- MUNGLE own website www.mungle.com Direct link to the website through various other

popular websites as www.orkut.com www.yahoo.com

Online Purchasing• By placing order through website. • Delivery of the product through various

centre in the cities which will be working as regional centre of the “MUNGLE”.

• Subscription of computer games, comics in soft format through the online payment.

Strategic Alliance By forming alliance with those companies which are related

with children related product. These alliance are:-• Kids planet• Complan• Stationary Shops• Cadbury chocolates• Fun school Games

School Network Education and entertainment through “MUNGLE Series” will be the

motto of the brand. Thus various product will be offered to maximum no. of schools . Tie-ups with the chain of schools like –• DAV PUBLIC SCHOOL• DPS• CITY MONTESSORI • Leading Play schools

Thank you!!

Bivash Kr. Singh

FPG07/09/034

Indian Business Academy