Mungle the mascot of Mungle the mascot of children is back with children is back with bangbang

And this time it has got variants in And this time it has got variants in its Pandora boxits Pandora box

Nomenclature for the kingNomenclature for the king

M-mother of allM-mother of allU-ubiquitousU-ubiquitousN-notoriousN-notoriousG-galaxy of creativityG-galaxy of creativityL- lusterL- lusterE-etceteraE-etcetera

Jingle for mungleJingle for mungle

Read Mungle and bring that creative Read Mungle and bring that creative edge out . edge out .

Mungle a comic book and tool/activity Mungle a comic book and tool/activity book across formats (Audio-video-book across formats (Audio-video-animation-text)animation-text)

Distribution and promotion using 360 Distribution and promotion using 360 degree marketing communication.degree marketing communication.

Over 500,000 vies of character based Over 500,000 vies of character based series created by them and distributed on series created by them and distributed on the internet.the internet.

The sea journey The sea journey beginsbegins

Based on animal charactersBased on animal charactersTarget audience:-children (age Target audience:-children (age

group:4-8 years)group:4-8 years)Length :approximately 30pagesLength :approximately 30pagesproduction status:production status:Artwork ready for layout(1Artwork ready for layout(1stst edition) edition)

story, dialogue and synopsis readystory, dialogue and synopsis ready

marketing is all about marketing is all about satisfaction through 4 tools !!!satisfaction through 4 tools !!!

Products mixProducts mix Includes animated content in cd, Includes animated content in cd,

story book, and activity books like story book, and activity books like coloring book, puzzle etc.coloring book, puzzle etc.

Price mixPrice mix

Since comic book comes along with tool/activity Since comic book comes along with tool/activity book it has to be costlier than the other comics book it has to be costlier than the other comics for ex: champak. however it varies from city to for ex: champak. however it varies from city to city.city.

Tier 1 city including Delhi, Bangalore, Mumbai Tier 1 city including Delhi, Bangalore, Mumbai where people are ready to shell out extra money where people are ready to shell out extra money for the benefit being derived . So the price band for the benefit being derived . So the price band would be higher for themwould be higher for them

300 Across the globe300 Across the globe 200 for a++200 for a++ 150 for a+ cities150 for a+ cities 125 for a cities125 for a cities

Place mixPlace mix

Since the targeted audience has to Since the targeted audience has to be educated so their place of be educated so their place of distribution should include distribution should include metropolitan cities and tier ii cities metropolitan cities and tier ii cities and tier iii cities. and tier iii cities.

Promotion mixPromotion mix It should include tools targeting broad It should include tools targeting broad

spectrum of consumers. phonethics should spectrum of consumers. phonethics should target television ads as their medium of target television ads as their medium of communication .children (targeted communication .children (targeted audience) can easily be mesmerized audience) can easily be mesmerized through this form of promotionthrough this form of promotion

Another is print media: For example Another is print media: For example promotion can be done through magazine or promotion can be done through magazine or comics like champak by using colorful comics like champak by using colorful pictures or to infatuate family members they pictures or to infatuate family members they can come up with a punch line in can come up with a punch line in newspapers like ”help your child in growing” newspapers like ”help your child in growing”

Promotion continuesPromotion continues

Across the country they can go to Across the country they can go to different schools and offer free different schools and offer free samples to the children in that age samples to the children in that age bracket to provide them with first bracket to provide them with first hand experience.hand experience.

They can also promote the brand They can also promote the brand through distributing the pamphlets in through distributing the pamphlets in the targeted area.the targeted area.

HOW TO TRAP THE MOUSE???

Print adPrint ad

A FEATHER IN THE CAP!!!!!

Pay heed to the fact that child needs special care in developing their thinking capabilities or they need special doses before sleeping

if you want your child to be another salman rushdie or anita desai inculcate the habit of voracious reading from now

Phonethics xyz lane, Mumbai

Thane,1180912 CONTACT NO-:022-67589876

360 degree communication360 degree communication Above the lineAbove the line

1.1. Advertising through television by airing different ad’s on tv Advertising through television by airing different ad’s on tv channels which have both national and global presence for channels which have both national and global presence for exex: : NNickelodeon , cartoon network ,Toon TV.ickelodeon , cartoon network ,Toon TV.

2.2. They can also give ad’s on internet to target mass market They can also give ad’s on internet to target mass market for ex games sites like for ex games sites like zapak.com , games. COM etc. zapak.com , games. COM etc.

3.3. They can also give Ad’s on story cassettes and CD’s.They can also give Ad’s on story cassettes and CD’s.

4.4. They can tie up with the mobile companies like They can tie up with the mobile companies like Vodafone, Vodafone, reliance, airtel etcreliance, airtel etc to help informing the parents for the to help informing the parents for the new offerings and things in store for them.new offerings and things in store for them.

5.5. They can also give the ad’s in They can also give the ad’s in Theatres Theatres running children running children movies.movies.

Below the lineBelow the line

They can conduct various events, They can conduct various events, competitions where they can promote competitions where they can promote their producttheir product

They can also hang various danglers may They can also hang various danglers may be kite danglers, placards etc to attract be kite danglers, placards etc to attract the kids in malls, the kids in malls,

They can also circulate pamphlets They can also circulate pamphlets throughout the different regions.throughout the different regions.

Brand positioningBrand positioning is all about is all about percolating yourself in the mind percolating yourself in the mind

of consumersof consumersPoints of parityPoints of parity

Advertisement activities may be Advertisement activities may be same…for ex: other competitors can same…for ex: other competitors can also use the same media or channel also use the same media or channel like tv .like tv .

Points of differencePoints of differenceCCreativity: In this innovative Landscape reativity: In this innovative Landscape

phonethics has to be a bellwether in the phonethics has to be a bellwether in the field of creativity and showcase field of creativity and showcase technological advancements which can technological advancements which can differentiate them from their competitors.differentiate them from their competitors.

PPricing - price the product which can win ricing - price the product which can win hearts and pockets as well i.e. looking at hearts and pockets as well i.e. looking at the demographics of the Indian economy the demographics of the Indian economy they can put lower prices without affecting they can put lower prices without affecting quality. quality.

PackagingPackaging can also be the can also be the differerential factor describing differerential factor describing physical attributes of the product.physical attributes of the product.

Hit the Hit the touch pointstouch points of the of the consumers i.e kids who easily get consumers i.e kids who easily get attracted to the color,design etc of attracted to the color,design etc of the productthe product

Brand positioning Brand positioning

They can also position themselves as They can also position themselves as the the premium brandpremium brand by targeting by targeting the elite class i.e sec a.the elite class i.e sec a.

They can position themselves as They can position themselves as creative, price oriented and creative, price oriented and

DistributionDistribution

Stationary shops can be the best place to Stationary shops can be the best place to sell and distribute mungle comic novel.sell and distribute mungle comic novel.

They can also tie up with several They can also tie up with several stationary or books stores in the schools, stationary or books stores in the schools, malls,or places where kids are patrons to malls,or places where kids are patrons to distribute their product.distribute their product.

They can also tie up with several They can also tie up with several newspaper distributors who can subscribe newspaper distributors who can subscribe to the users on monthly or daily basis.to the users on monthly or daily basis.

SYNOPSISSYNOPSIS

Since we understand this fact that Since we understand this fact that Mungle is having head to head Mungle is having head to head competition with international brand competition with international brand Winnie the pooh but they are loosing Winnie the pooh but they are loosing out on the price factor. So Mungle out on the price factor. So Mungle has to encash upon it and position has to encash upon it and position itself as a brand with difference. itself as a brand with difference.

THANK YOUTHANK YOU

HARSH MISHRAHARSH MISHRA

FPG 07-09/049 FPG 07-09/049