Module 2:

Idea generation

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Where do great ideas come from?

Revolutionary

Problem Solving

Evolutionary

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Simple solution to a common problem Task based Make life easier/ more enjoyable

Problem-solving ideas

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Problem: Missing or snoozing your alarm and waking up late in the morning

Key insight: you wake-up, but don’t physically get up

Solution: a social alarm, where your BuzzerBuddy reminds you

Problem-solving example

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Evolutionary ideas

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Question: People read newspapers and use news apps. How can this experience be improved?

Answer: A free, fast, convenient, and easy way to browse news articles, allowing you to quickly scan the news you want to see, before diving into the full article.

Evolutionary example

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Game changing

Few and far between

Inspired by new innovations in hardware functionality

Revolutionary ideas

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Revolutionary example

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Where do I start?

Interests and passions

Current apps, platforms and features

Daily routines Friends, family and community

Web

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Think big!

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Big issues – small problems

Hobby/interest – 5-a-side football

I want to find out when my local pitches are availableI want to find replacement players at short notice

Issue – HealthHow do I know if I’m overweight?

How can I eat healthy?How do I make sure I keep exercising?

Daily routine – Before schoolI want to wake up on time

I want to know my quickest route that day

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Problem mapping

Familiar Frequent Specific

Irritant Expensive Unpredictable

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Mini elevator pitch

My team, [team name], is developing [platform idea] to help [target audience] [solve a problem] [with

secret sauce]

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Elevator pitch: Buzzer Buddies

Our team, [Buzzer Buddiez], is developing [a mobile app] to help [students] [who have studied late and are likely to

oversleep because they hit snooze on their alarm clock] [to wake up on time with the help from friends and family]

appsforgood.org

@appsforgoodcdi