MoDev Tablet 2013: Tablets, E-Commerce, Agile
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TABLETS ECOMMERCE AGILE #TEAshop #MODEV @KyleHenderson @YouEyeTests
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Tablets are single-handedly changing the way e-commerce companies think about customer engagement and sales. In this presentation, Kyle Henderson, Co-Founder and CEO of YouEye, runs through the key stats around mobile devices (smartphones and tablets alike), e-commerce presence and the consumer mindset. Agile user research empowers many of these companies to build engaging experiences. Learn how agile overlaps with the fast-growing e-commerce and mobile spaces in this presentation.
Transcript of MoDev Tablet 2013: Tablets, E-Commerce, Agile
TABLETSECOMMERC
EAGILE
#TEAshop #MODEV@KyleHenderson @YouEyeTests
SIX STARTUPS
TOP COMPANIES
UX DESIGNER ENGINEER PRODUCT MANAGER
KYLE HENDERSON
#TEAshop #MODEV@KyleHenderson @YouEyeTests
A Precious Flower
Tablets: Distinct & Special
#TEAshop #MODEV@KyleHenderson @YouEyeTests
Pockets & Satchels
2011 2012 20130%
10%
20%
30%
40%
50%
60%
SMART-PHONE TABLET
AD
ULT
DEV
ICE O
WN
ER
S
TABLET OWNERS:1 IN 3 ADULTS
TABLET: 340% GROWTH
SMARTPHONE: 160% GROWTH
SOURCE:
TABLET OWNERS:2 IN 3 ADULTS
#TEAshop #MODEV@KyleHenderson @YouEyeTests
Devices Closing the Deal
2011 2012 2013 2014 2015 2016 20170
20
40
60
80
100
120
140 SMART-PHONE TABLET
MIL
LIO
NS
OF B
UY
ER
S
125 MILLION BUYERS
SOURCE:
TABLET: 807% GROWTH
SMARTPHONE: 342% GROWTH
#TEAshop #MODEV@KyleHenderson @YouEyeTests
Ecommerce Activities
SOURCE:
Have done mobile
shopping on Smartphone
or Tablet
#TEAshop #MODEV@KyleHenderson @YouEyeTests
A Leading Flower
Special & Distinct
• Researching
Items
• Reading Reviews
• Purchasing
• Writing Reviews
$#TEAshop #MODEV@KyleHenderson @YouEyeTests
The Flower Is Growing
Desktop Ecommerce$200bn in 2013
$434bn in 2017
Mobile Ecommerce$108bn in 2017
59% on Tablet
#TEAshop #MODEV@KyleHenderson @YouEyeTests
Marco? Tablet Usage!
Living Room64% of Adults
Bedroom53% of Adults
Travel42% of Adults
#TEAshop #MODEV@KyleHenderson @YouEyeTests
Building for Mobile, Tablet?
Developersx3
Designers
Entreprenuers
UX Reseachers
Marketers
#TEAshop #MODEV@KyleHenderson @YouEyeTests
Assure Your Success
Prep Requirements Design Development Testing Release
Interviews & Surveys
Codeless Prototyping
Experience Testing
AGILE RESEARCH
#TEAshop #MODEV@KyleHenderson @YouEyeTests
ROI of User Experience
WHY SOFTWARE FAILS
Avoid Reengineering = 50% Savings
#TEAshop #MODEV@KyleHenderson @YouEyeTests
Audience Is Everything
IN APP SURVEYS FEEDBACK GROUPS DATA TO GUIDE
COLLECTING FEEDBACK IS VITAL
#TEAshop #MODEV@KyleHenderson @YouEyeTests
Keeping it Simple
INTERACTION DESIGNHIGH FIDELITY
CODELESS PROTOTYPING
#TEAshop #MODEV@KyleHenderson @YouEyeTests
Mobile Prototyping
Invision
• App Flow
• Interactive
• High Fidelity
• Simple to Use
#TEAshop #MODEV@KyleHenderson @YouEyeTests
Go And See
EXPERIENCE TESTING
+ +
STARBUCKS AIRSERVER SCREENFLOW
+
PHOTO BOOTH
#TEAshop #MODEV@KyleHenderson @YouEyeTests
Go And See
EXPERIENCE TESTING
#TEAshop #MODEV@KyleHenderson @YouEyeTests
In Review!
Prep Requirements Design Development Testing Release
Interviews & Surveys
Codeless Prototyping
Experience Testing
AGILE RESEARCH
#TEAshop #MODEV@KyleHenderson @YouEyeTests
