THE FUTUREOF BUSINESS: THE RISE OF MOBILE-CENTRIC COMPANIES

COMPANYA

ANTHONY PAPPAS | @anthonyvpappas PRESIDENT PAPPAS GROUP - A DMI COMPANY

THE WORLD HAS BECOMEHYPER-CONNECTED

MOBILITY IS TRANSFORMING EVERYTHING INCLUDING

BUSINESS

CONSUMERS HAVE THE ABILITY TO

ENGAGE WHEREVER AND WHENEVER THEY WANT

EMPLOYEES NOW PLAY A CRITICAL ROLE, TRANSFORMING

THE CUSTOMER EXPERIENCE.

THERE’S AN OPPORTUNITY FOR BUSINESSES TO ENGAGE WITH PEOPLE LIKE NEVER BEFORE

_06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY

EXAMPLES

7

_06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY8

WAITING IN LINE EASY-CHECKOUT

CABS COME TO MEHAILING A CAB

NOT KNOWING CONSTANT STATUS

BUT DELIVERING ON THESE EXPERIENCES CAN BE

CHALLENGING

_06.02.14

EXISTING APPROACHES

12

6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY

MOBILITY EXPERIENCE

_ TYPICALLY REQUIRES MANY INTERNAL TEAMS...

PRODUCT TEAM BRAND/MARKETING TEAM IT TEAM BI TEAM

6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY

MOBILITY EXPERIENCE

_ MANAGING MANY COMPANIES/AGENCIES...

PRODUCT TEAM BRAND/MARKETING TEAM IT TEAM BI TEAM

OUTSIDE COMPANY

OUTSIDE COMPANY

OUTSIDE COMPANY

OUTSIDE COMPANY

OUTSIDE COMPANY

OUTSIDE COMPANY

6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY

MOBILITY EXPERIENCE

_ WHO SPECIALIZE IN DISPARATE EXPERTISE

PRODUCT TEAM BRAND/MARKETING TEAM IT TEAM BI TEAM

MANAGEMENT STRATEGY MARKETING DEVELOPMENT COMMERCE ANALYTICS

OUTSIDE COMPANY

OUTSIDE COMPANY

OUTSIDE COMPANY

OUTSIDE COMPANY

OUTSIDE COMPANY

OUTSIDE COMPANY

6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY

MOBILITY EXPERIENCE

_ AND DON’T COMMUNICATE WITH ONE ANOTHER

PRODUCT TEAM BRAND/MARKETING TEAM IT TEAM BI TEAM

MANAGEMENT STRATEGY MARKETING DEVELOPMENT COMMERCE ANALYTICS

OUTSIDE COMPANY

OUTSIDE COMPANY

OUTSIDE COMPANY

OUTSIDE COMPANY

OUTSIDE COMPANY

OUTSIDE COMPANY

6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY

COMPLICATED & NOT EFFICIENT.

!

WE NEED A BETTER WAY….

6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY

END-TO-END MOBILITY GRAPHIC

WE BELIEVE YOU NEED TO THINK HOLISTICALLY ABOUT THE EXPERIENCE

6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY

END-TO-END MOBILITY GRAPHIC

6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY

END-TO-END MOBILITY GRAPHIC

6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY

END-TO-END MOBILITY GRAPHIC

6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY

END-TO-END MOBILITY GRAPHIC

6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY

END-TO-END MOBILITY GRAPHIC

6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY

END-TO-END MOBILITY GRAPHIC

6/2/14 12:00 AM © 2014 DMI CONFIDENTIAL AND PROPRIETARY

INTEGRATED END TO END MOBILITY

_Wearables _Internet of Things _Machine-to-Machine _Startups/Innovations _Data Monetization _Customer Loyalty & LTV _Enterprise Mobility _In-store Experiences _Samsung Knox

CENTERED AROUND PRACTICE AREAS

_06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY

WHY?

27

The global enterprise mobility market will rake in $140 billion a year by 2020. !

In 2013, it was $71.93 billion.

http://visagemobile.com/mobilityblog/2013/03/15/report-enterprise-mobility-will-become-140-billion-market-by-2020/

http://www.prweb.com/releases/bring-your-own-device/byod-market/prweb11760419.htm

of CIOs and IT professionals believe mobility will impact their business as much or more than the internet did in the 1990s.

http://www.xcubelabs.com/enterprise-mobility-infographic.php

67%

http://www.appcelerator.com.s3.amazonaws.com/enterprisesurvey/index.html

Enterprise apps are on the rise with plans for an enterprise stores.

recognize the priority of user experience in every kind of app.

88%

http://www.cioinsight.com/it-strategy/application-development/slideshows/app-testing-now-consumes-a-quarter-of-it-budget.html/?kc=CIOQUICKNL10012013FEA1&dni=81320402&rni=21950005

of organizations will spend at least $500,000 on mobility projects over the next 12 to 18 months

45%

_06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY32

Tablets overtook sale of PC’s

http://adage.com/article/digitalnext/time-shift-focus-mobile-mobility/291347/

_06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY

WHAT THIS WILL MEAN FOR UX?

33

_06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY

!

NOT JUST THE INTERFACE. (UX) THE ENTIRE EXPERIENCE. (CX)

34

HISTORICALLY - INTERFACE

uxDESIGNER DESIGNER

uxDESIGNER DESIGNER TECH MEDIA STRATEGISTCLIENT ANALYST CONTENT

TODAY - EXPERIENCE

CLIENT 3RD PARTY

_06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY37

UX WILL NEED TO HAVE A BROADER KNOWLEDGE OFBUSINESS PROCESSES

_06.02.14 © 2014 PAPPAS GROUP CONFIDENTIAL AND PROPRIETARY

IN SHORT MOBILE-CENTRIC COMPANIES WILL HAVE SIGNIFICANT OPPORTUNITIES TO REINVENT BUSINESS & UX WILL PLAY A KEY ROLE

38

THANK YOU !ANTHONY PAPPAS, PRESIDENT PAPPAS GROUP - A DMI COMPANY @anthonyvpappas @pappasgroup apappas@pappasgroup.com

COMPANYA