Mobile Web Europe

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Official Event of: Independent Developer Discount Find out more at: www.mobilewebevent.com Or visit our mobile site: www.mobilewebevent.mobi 22 - 24 September 2008, Paddington Hilton, London A good event that showed the complexity of this emerging market and allowed great debate” JV, Maximum* All NEW Mobile Web Programme for 2008 Four Innovative Breakout Masterclass Sessions Dedicated Lunchtime Workshop After Hours Mobile Web Developer Round-Up Exclusive Developer Certification Programme Exclusive Special Focus Day: Mobile Social Networking Featured Speakers... Frederick Ghahramani, Founder, airG Ed Candy, Technology Director, 3 Group Mike Dunphy, Manager MUmobile, Manchester United Limited Tim Faircliff, General Manager, Consumer Media UK & EMEA, Reuters Media Tim Hussain, Head of Mobile Monetisation, Europe, AOL (UK) Limited Nikos Kryvossidis, Director, Partner Solutions EMEA, Google Dominique Hazel-Massieux, Mobile Web Initiative Activity Lead, W3C Sunil Gunderia, VP Mobile, Walt Disney Internet Group Delegate Bag Sponsor Conference Sponsor Endorsed by REGISTRATION HOTLINE +44 (0) 20 7017 5506 Media Partners

Transcript of Mobile Web Europe

Page 1: Mobile Web Europe

Official Event of:

Independent

Developer Discount

Find out more at: www.mobilewebevent.com Or visit our mobile site: www.mobilewebevent.mobi

22 - 24 September 2008, Paddington Hilton, London

A good event that showed thecomplexity of this emerging market andallowed great debate” JV,Maximum*“

All NEW Mobile Web Programme for 2008

Four Innovative Breakout Masterclass SessionsDedicated Lunchtime Workshop

After Hours Mobile Web Developer Round-UpExclusive Developer Certification Programme

Exclusive Special Focus Day:Mobile Social NetworkingFeatured Speakers...

Frederick Ghahramani,Founder, airG

Ed Candy,Technology Director,3 Group

Mike Dunphy,Manager MUmobile,Manchester UnitedLimited

Tim Faircliff,General Manager,Consumer Media UK &EMEA, Reuters Media

Tim Hussain,Head of MobileMonetisation, Europe,AOL (UK) Limited

Nikos Kryvossidis,Director, PartnerSolutions EMEA,Google

Dominique Hazel-Massieux,Mobile Web InitiativeActivity Lead, W3C

Sunil Gunderia, VPMobile, Walt DisneyInternet Group

Delegate Bag Sponsor Conference Sponsor Endorsed by

REGISTRATION HOTLINE+44 (0) 20 7017 5506

Media Partners

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The Only Mobile Web Event You Will Ever Need

Welcome to Mobile Web Europe 2008It's been a busy year since last September’s event and this year’s agenda is packed fullof the latest news, views and thinking on the Mobile Web industry. Join key industrydecision makers from companies including Google, Reuters, AOL, 3, eBay, ManchesterUnited and Telefonica, to name just a few, and understand the impact of their strategieson the future of your business and the Mobile Web industry.We’ve witnessed Mobile Web come on leaps and bounds over the past year, from thelaunch of the iPhone on O2 in the UK to Google’s announcement of its Androidplatform; from the Facebook for Blackberry application to Yahoo!’s oneSearch portalproliferation, the change in the industry has been significant.This year’s Mobile Web Europe will give all delegates a unique insight into the marketand the opportunity to learn, network and do business with the key players in thisexciting value chain. The event promises to be the highlight of the Mobile Web calendarand we look forward to seeing you there this September!

Hot Topics for 2008� Understanding the User Expectationof Mobile Web

� Developing Exciting Services for the Subscriber

� Shaping the Future of Web 2.0 via the Mobile

� Gauging the Importance of the MobileWeb Widget

� Examining Handset Design andBrowser Usability

� Evaluating Mobile Content and AssessingNew Deployments

� Encouraging Innovation through LocationBased Services

� Viewing Content as a Commodity

� Putting the User at the Centre of Convergence

� Mobile Search and Discovery

� Where is Mobile Advertising Heading?

� Taking the Mobile Only Approach to SocialNetworking

� dotMobi Advisory Group Task Force Initiatives

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Book Now! Call +44 (0)20 7017 5506 Or Visit www.mobilewebevent.com

Meet the entire Mobile Web ValueChain under one roof:Full Value Chain Representation

� Operators/MVNOs......................12%� Industry Forums ..........................5%� Mobile Platforms/Converged

Solutions....................................14%� Marketing/Advertising ................9%� Hardware ....................................6%� Other............................................6%� Content/Service Providers ........26%� OEMs............................................7%� Application Developers/

Designers ....................................6%� Press/Analyst ..............................5%� Investment ..................................4%

Senior Level Senior Executives� CxO ............................................24%� GM/Manage ..............................17%� Chief Architect/Engineer............10%� Developer/Designer ..................12%� Press/Analyst ..............................5%� Senior Director/Director ............21%� SVP/VP ........................................9%� Other............................................2%

For Marketing, Press and allOther Enquires:

Kate BiggsTel: +44 (0)20 7017 5753Email: [email protected]

For Sponsorship and ExhibitionOpportunities:

Richard BraggTel: +44 (0)20 7017 5658Email: [email protected]

For SpeakingOpportunities:

Liz StanleyTel: +44 (0)20 7017 5835Email: [email protected]

Your Mobile Web Europe Contacts

NEW: Four InnovativeMasterclassesThis year leading companies from across theindustry will be hosting four Masterclassbreakout sessions which will be packed with thepractical tools to make Mobile Web a realitytoday. Running alongside the main agenda,these Masterclass sessions are included in theconference price and are an excellent way togain first hand knowledge about a specific areaof Mobile Web. With time for Q&A andnetworking, enhance your learning experience atMobile Web Europe with our innovativeMasterclasses

Speed NetworkingA chance to get to know your peers at theconference and help set a relaxed and informalatmosphere. There will be multiple opportunitiesfor speed networking spread across the event,feel free to take part in as many sessions as youwould like!

Online Networking SystemAll Pre-registered delegates at Mobile WebEurope will be given the unique opportunity toaccess the whole attendee list online two weeksprior to the event, during the event and for up tothree months after the event. Initiatieintroductions, network and set-up meetings withparticipants of your choice, in order to maximiseyour investment in the conference. Ensure youregister early to take full advantage of thisvaluable networking tool

Interactive Wrap-Up DiscussionsInteractive sessions where all delegates andspeakers are encouraged to speak up, facilitatingname recognition and increased networkingopportunities after the day ends

This year we are launching the ilovovemobileweb Awards,designed to showcase the very best in .mobidevelopment. Enter one of six exciting categories for freebefore 14 August 2008, and have your work featuredonline at ilovemobileweb.com for the industry to view.Final judging decisions will be made by an expertdotMobi Advisory Group industry panel, and winners willbe honoured at a special ilovemobileweb event at thisyear's Mobile Web Europe.

Seewww.mobilewebevent.com for full

entry details and register online.

AAwwaarr ddss

NEW for Developersin 2008!The dotMobi Developer Certification Programme is coming to MobileWeb Europe. On Monday 22nd of September dotMobi and itscertification partner, Prometric, will be offering Mobile Web Europeattendees the unique opportunity to become a certified mobile web

developer by taking a one-day learning workshop and exam.

Special Offer for Mobile Web Europe attendees

See www.mobilewebevent.com for further details

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Frederick Ghahramani,Founder, airG

Antonio Vince Staybl,CEO & Co-Founder,itsmy.com (Gofresh)

Sam Critchley,Vice President, Products,GyPSii

Tommy Ahlers,CEO & Co-Founder, Zyb

Marcus Ladwig,Chief Operating Officer,Peperoni

DAY ONE: Monday 22nd September 2008

08:15 Registration & Refreshments

08:50 Opening Remarks & Speed Networking

09:00 Chair’s Introduction:Sean Kane, General Manager International, Intercasting, USA

DISCOVERING THE EMERGENCE OF MOBILE COMMUNITIES

09:10 KEYNOTE PRESENTATION: Mobile Communities: In-Market PerspectiveFrederick Ghahramani, Founder, airG, Canada

09:40 PANEL DISCUSSION: Making the Move from Web to Mobile – CanExisting Internet Social Networking Sites make the Device andPlatform Jump?Panel Chair: Adrian Velthuis, VP Product Development, MillenialMedia, USAMark Bole, CEO, ShoZu, UKPriya Prakash, Head of Product, Flirtomatic, UKRomi Parmar, CEO, The 3G Dating Agency, UKFrank Schuil, Founder & CEO, IRL, NetherlandsMaz Nadjm, Portal Services Manager, Community,British Sky Broadcasting Limited, UK

10:25 Taking the Mobile Only Approach to Social Networking – Is this aSustainable Game Plan when Faced with Fierce Competition fromEstablished Internet Players?Antonio Vince Staybl, CEO and Co-Founder, itsmy.com(Gofresh), Germany

10:55 Networking Break

11:25 Understanding how Analytics helps with Profiling Users andMeasuring Customer Acquisition CostsAnil Malhotra, SVP of Marketing and Alliances, Bango, UK

DELIVERING SUCCESSFUL SOCIAL NETWORKS AND COMMUNITIES

11:55 Creating a Viable and Long-Standing Business Model for MobileSocial Networks to Effectively Monetise Community OfferingsMarcus Ladwig, Chief Operating Officer, Peperoni, Germany

12:25 Understanding the Role of the Mobile Operator in Mobile SocialNetworking and the Differences between On-Deck and Off-DeckCommunitiesPriya Prakash, Head of Product, Flirtomatic, UK

12:55 Brown Bag Lunchtime Workshop (See right)Lunch will be served over a workshop exclusive designed for thedelegates at this event

14:00 Networking opportunity

14:30 PANEL DISCUSSION: Uncovering the Killer Application for MobileSocial Networking to Realise the Full Future Potential of theMarketPanel Chair: Romi Parmar, CEO, The 3G Dating Agency, UKRic Ferraro,Managing Director, GeoMe Communications, SpainToti Stefansson, CEO, Hexia.net, IcelandDan Medicoff, Co-Founder, Weglu, UKFaraz Syed, CEO, Mobile Complete, USA

ADDING VALUE TO THE USER

15:15 Defining the Role of User Generated Content within MobileSocial Networks and Gauging Partnership Opportunities toPropagate Content across CommunitiesAlfie Dennen, Co-Founder, Moblog, UK

15:45 Creating a Viral Effect within Mobile Social Networks –Generating Buzz and Gaining Competitive Advantage throughWord of MouthKashif Hassan, Chairman & CEO, ooober, Canada

16:15 Networking Break

16:45 Mapping Mobile Communities and Following the Social Graph toUnderstand User Relationships and Appropriately Target Servicesand ContentTommy Ahlers, CEO & Co-Founder, Zyb, Denmark

17:15 Utilising Location Based Tools and Presence to Add Value toFuture Services for Mobile Community UsersSam Critchley, Vice President, Products, GyPSii, Netherlands

17:45 Close

Book Now! Call +44 (0)20 7017 5506 or Register On-line at www.mobilewebevent.com

MOBILE SOCIAL NETWORKING - Special Focus Day

“A very interesting discussion with different points of view of a non-consensual theme like Internet 2.0, a surprising and interactive conference” HF, Optimus *

The Industry Analyst's View of MobileSocial Networking: The Market, theEcosystem and the Revenue Opportunities

Brown Bag Lunchtime Workshop

12:55 Based on the research for the Informa Telecoms and Media2008 report Mobile Social Networking: Communities andContent on the Move, this workshop provides a completefunctional model of the exciting Mobile Social Networkingindustry, including all the moving parts--from the providersto the users. Of interest and use to those just starting out aswell as the most experienced community managers, thesession presents the range of different businessopportunities to be tapped and the revenues that willemerge from numerous sources

� Introduction to the mobile social networking market;drivers, challenges, frameworks and assumptions

� The mobile social networking industry ecosystem: detaileddescription of the segments of the ecosystem today andhow they work together to offer the ultimate value forthe community participants

� The metrics of mobile community users, profiles of usercategories/behaviors, understanding the drivers fordifferent types of community participants (this is alsowhere I'll talk about the number of users/participants bymobile community type in different regions).

� The monetization strategies/business models which are inuse and that form the basis of the Informa revenue modelof the industry

� The mobile social networking revenue forecasts, andtrends for the future

14:00 End of Brown Bag lunchtime workshop

Christine Perey, Lead Analyst, Perey Research & Consulting, UK

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Douglas Rozen,Global VP - InteractiveMedia, Carlson Marketing

Mark Bole,CEO, ShoZu

Trond Wiborg,Director TechnologyStrategy, Telenor

Serge Crebassa,Co-Founder, ViaMobility

Roberto Lattuada,Terminal Strategy andInnovation, T-Mobile International

Book Now! Call +44 (0)20 7017 5506 or Register On-line at www.mobilewebevent.com

“A fantastic opportunity to keep updated on Mobile Web 2.0 and moreover to meet key people in this business” SC, Via Mobility *

Breakout Masterclass 1 Taking place: 14:30 - 16:00

Crash Course in Mobile Web – WhyMobile and Why Now? Masterclass Objectives: With mobile launches becoming ever moreprevalent, whether it is Apple’s iPhone, Google’s Android platformor Yahoo’s onePlace, the message is clear, mobile web is comingand you’d better get onboard. The development of new handsets,the introduction of flat data rates and a greater customerawareness of mobile services has aided the market’s growth.However for many companies, mobile web strategy is still unclear;this Masterclass will explore the opportunities available tobusinesses in the mobile space and offer the tools and tacticsneeded to get attendees’ offerings off the ground.

Breakout Masterclass 2 Taking place 16:30 - 18:00

Communicating with Customer via theMobile: Building Integrated andConverged Advertising Campaigns Masterclass Objectives: Mobile is the final frontier for advertisingin the communications market we know today. In the westernworld, where it’s not unusual for countries to have mobilepenetration in excess of 100%, a device carried by people for themajority of their waking day is a marketer’s branding dream.Advertising for mobile has arrived and this Masterclass will provideattendees with the knowledge to effectively build integrated andconverged advertising campaigns to successfully communicate withthe customer via their mobile phone.

Paul Ruppert, Founder, Global Point View, USA

Scott Schelle, Owner, Tasman Technologies, USA

Harald Neidhardt, CMO & Co-Founder,Smaato Inc., San Mateo, USA

Please see www.mobilewebevent.comfor the full masterclass agendas

DAY TWO: Tuesday 23rd September 2008

08:00 Registration & Refreshments

08:30 Opening Remarks & Speed Networking

08:45 Chair’s Introduction: Michael Becker, EVP, Business Development,iLoop Mobile, Inc, USA

EXPERIENCING THE MOBILE WEB WORLD

09:00 KEYNOTE PRESENTATION: Examining the PC to Mobile PowerShift and Recognising the Dawn of a New Era in ConnectivityEd Candy, Technology Director, 3 Group, UK

09:30 PANEL DISCUSSION: Who owns the Customer and BrandExperience in the Mobile Web World? Convergence,Fragmentation and Brand Battles within the SphereDouglas Rozen, Global VP – Interactive Media, CarlsonMarketing, USAPaul Ruppert, Founder, Global Point View, USATim Haysom, CMO, OMTP, UK

10:15 Determining the User Expectation of Mobile Web and Whetherthe Current Experience is Fulfilling Consumer DesireDarren Edwards, Principal (Digital) WHAM, a member ofHutchison Whampoa, UK

10:45 Networking Break and Exhibition Visit

EXAMINING OPENNESS & INDUSTRY CULTURE

11:30 Beyond the Firewall: The Critical Importance of Collaboration betweenOperators, Web 2.0 Companies and Mobile Application DevelopersJason Cook, IT Director, BT Design, UK

12:00 Beyond the Banner – Where is Mobile Advertising Heading?Russell Buckley,MD, AdMob, UK

12:30 CASE STUDY: Shaping the Future of Web 2.0: Determining theRole of Mobile within a Web Orientated CompanyFrancesco Rovetta, Director, eBay Mobile, USA

13:00 Networking Lunch

14:15 PANEL DISCUSSION: Beyond the Walled Garden – How can theIndustry Encourage True Openness?Panel Chair: Randy Canaiani, Vice President, Marketing &Business Development, Novarra, USAFaraz Syed, CEO, Mobile Complete, USA

15:00 Standardisation vs. Openness vs. Proprietary Systems –Examining in which Direction the Mobile Web Industry is headingand why this really MattersDominique Hazael-Massieux,Mobile Web Initiative Activity Lead,W3C, France

ENABLING MOBILE WEB

15:30 Determining the Importance of the Mobile Web Widget across theValue Chain and Assessing the Current Fragmentation DangersSerge Crebassa, Co-Founder, ViaMobility, France

16:00 Networking Break and Exhibition Visit

16:30 Extension of social-shopping into mobile. What are key drivers inshaping mobile services as support in purchase decisions.Jakub Polec, CEO, Cuebid Investment, Poland

17:00 Examining Mobile Web Infrastructure and Appraising NewTechnologies Designed to Enhance the Mobile Web ExperienceTrond Wiborg, Director Technology Strategy, Telenor, Norway

17:30 Taking the Next Step in Internet Ready Handset Design andCreating Differentiation through Mobile Web Friendly FeaturesRoberto Lattuada, Terminal Strategy and Innovation, T-MobileInternational, UK

18:00 Utilising Intelligent Customer Segmentation Models to Open UpNew Revenue Streams within Mobile Web by Exploiting DormantConsumer DataAdrian Velthuis, VP Product Development, Millennial Media, USA

AFTER HOURS MOBILE WEB DEVELOPER ROUNDUP & AWARDS

18:30 Join us over drinks for an evening dedicated to the mobile webdeveloper community

18:45 Welcome Speech: Michael O’Farrell, Chair and Executive Director,dotMobi Advisory Group, Canada

19:00 dotMobi Developer Certification Programme GraduationCongratulate the recent graduates of the dotMobi DeveloperProgramme as they are awarded with their well deserved certificates

19:10 ilovemobileweb AwardsWinners of the ilovemobileweb Awards will be presented withtheir accolades over networking drinks

This evening is free to attend for all Mobile Web delegates

The reception will be a showcase of the very best in .mobiwebsite design and will be attended by high-level executivesfrom across the mobile web value chain, along with excitingindustry start-ups and innovative developers.

The party will continue into the evening providing excellentnetworking and the opportune time to do business in a fun andinformal environment.

MOBILE WEB EUROPE

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Nikos Kryvossidis,Director, PartnerSolutions EMEA, Google

Fabrizio Capobianco,CEO, Funambol

Sunil Gunderia, VP Mobile,Walt Disney InternetGroup

Karel De Beule,Founder & CEO, Kimia Solutions

Tim Hussain,Head of MobileMonetisation Europe, AOL (UK) Limited

Book Now! Call +44 (0)20 7017 5506 or Register On-line at www.mobilewebevent.com

“Very valuable to gain perspectives of others in the ecosystem” GO, Micro Vision *

Breakout Masterclass 3 Taking place: 11.30 - 13:00

From Mass Marketing to MassPersonalisation – Ensuring Relevantand Contextual Services for the User

Masterclass Objectives: With the web so vast, and the mobilescreen so small, personalisation is one of the hottest mobile webtopics right now. Making relevant and contextual informationavailable to users in a timely and appropriate manner is vital forthe propagation of mobile web services. The key to this is theeffective use of customer intelligence, location information and atargeted approach. This Masterclass will equip attendees with thefundamental insight into mobile web personalisation and providethem with the knowledge to build highly relevant and contextualproducts and services.

Michael Halbherr, Vice President ofFind New, Nokia gate5, Germany

Breakout Masterclass 4 Taking place: 16:30 - 18:00

Designing for the User – LaunchingYour Mobile Site This Masterclass will enable just about any one who wants to builda mobile website and publish mobile content online to do exactlythat, in minutes. By the end of this session attendees will be ableto build their own full-featured, fully standards compliant mobilewebsite all by themselves, and what's more ... they can guaranteethat the website they build will work consistently on any mobilephone. And to do this, you don't need any technical know how, orprior experience in building websites, you don't even need todownload or install any software.

David Hill, Director - Mobile Web Initiatives,www.mobiSiteGalore.com, India

Please see www.mobilewebevent.comfor the full masterclass agendas

DAY THREE: Wednesday 24th September 2008

08:15 Registration & Refreshments

08:45 Chair’s Introduction: Michael O’Farrell, Chair and ExecutiveDirector, dotMobi Advisory Group, Canada

MOBILE WEB CONTENT & SERVICES

09:00 CASE STUDY: How is Mobile being approached by EstablishedTraditional Content Players?Tim Hussain, Head of Mobile Monetisation, Europe, AOL Limited, UK

09:30 Encouraging Innovation and Value through the Delivery ofLocation Based Information and Services to the CustomerNikos Kryvossidis, Director, Partner Solutions EMEA, Google, UK

10:00 Building Brands in the Mobile Web World using the D2C Approachtowards Online and mobile Content - Will this Signal the End forStrategic Operator Partnerships with Content Providers?Sunil Gunderia, VP Mobile, Walt Disney Internet Group, UK

10:30 Exploring Mobile as a Part of a Multi Platform Strategy in aRapidly Changing EnvironmentTim Faircliff, General Manager, Consumer Media UK & EMEA,Reuters Media, UK

11:00 Networking Break and Exhibition Visit

11:30 Content as a Commodity - Examining Strategies for ProfitableContent Distribution and Syndication over MobileMike Dunphy,Manager MUmobile, Manchester United Limited, UK

12:00 Mapping the Future of User Generated Content and its role inEncouraging Mobile Content ConsumptionKarel De Beule, Founder & CEO, Kimia Solutions, Spain

12:30 Putting the User at the Centre of Convergence – Creating andSharing Personal, Location-Based Data Available Across Web,Mobile and SatNavMatthew Quinlan, Head of Product Marketing, Multimap, UK

13:00 Networking Lunch

14:15 Does the Long-Tail make the World Wide Web Unsuitable forMobile or will it Drive Consumer Interest as it has done onthe Internet?Aage Reerslev, CEO, Squace, Sweden

14:45 PANEL DISCUSSION: Should the Mobile Web be viewed as aChannel in its Own Right in Order to Build Effectively OptimisedServices for the Consumer?Panel Chair: Fabrizio Capobianco, CEO, Funambol, USATim Haysom, CMO, OMTP, UK

15:30 Exposing Content and Services to End Users through EffectiveMobile Search and DiscoveryMike Kent, VP and GM, JumpTap Europe, France

MOBILE WEB CONSUMERISM & STRATEGY

16:00 Networking Break and Exhibition Visit

16:30 The Mobile Internet: A Real Application and New OpportunityGaetano Liggieri,Mobile Industry Relations & Business InitiativesDevelopment, Telecom Italia, Italy

17:00 The Problem is Pricing - Gauging Consumer Mobile WebApathy as a Result of Inflexible Pricing Policies and how thisis being resolvedAnn-Byrd Platt, Senior Project Leader, Swisscom, Switzerland

17:30 PANEL DISCUSSION: Going it alone in the Mobile Web World –What Strategies should Off-Deck Business be employing to beSuccessfully Discovered?Panel Chair: Randy Canaiani, Vice President, Marketing &Business Development, Novarra, USAMike Dunphy,Manager MUmobile, Manchester United Limited, UKDouglas Rozen, Global VP – Interactive Media, Carlson Marketing, USA

18:15 Conference Close

MOBILE WEB EUROPE

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Informa Telecoms & Media is the leadingprovider of business intelligence and strategicmarketing solutions to global telecoms andmedia markets.

Driven by constant first-hand contact with the industry our 90 analysts andresearchers produce a range of intelligence services including news andanalytical products, in-depth market reports and datasets focused totechnology, strategy and content.

Informa Telecoms & Media also organizes 125 annual events, attended by morethan 70,000 executives. In addition to the GSM 3G World Series, our eventscover subjects as diverse as fixed and mobile operator strategy, technology, TV,mobile music and games.

For more information please visit www.informatm.com

Web 2.0 – Technology and ApplicationsPre-Conference Training Course | 22-23 September, London (£1095 +VAT)This course explores the changing patterns in the production, transfer and consumption of content on the World WideWeb. Attend this course and you gain a clear understanding of Web 2.0, potential applications and service and thetechnologies required in both the fixed and mobile environments

Why should you attend this course? Attend this essential 2-day training course and you will be able to:

For a full course description and to register contact Telecoms Academy on

Tel: +44 (0)20 7017 4144 email: [email protected] web www.telecomsacademy.com

1.

2.

3.

4.

5.

6.

Define Web 2.0 and contrast its features with rich media content and serviceswith traditional Web applications

Understand the business models being employed

Describe the main technologies being employed to deliver Web 2.0 and discussthe role of AJAX in improving the user experience

Define ‘Web Service’ and identify the technologies required to deliver them

Analyse Web 2.0 sites and applications and note how they differ from firstgeneration site

Define the Mobile Web 2.0, identify the key enablers to delivering Mobile Web2.0 services and describe the features of sample Mobile Web 2.0 services

Book Now! Call +44 (0)20 7017 5506 or Register On-line at www.mobilewebevent.com

“It has been a good forum to discuss how Mobile Web 2.0 is moving and an excellent networking opportunity” PJ *

dotMobi is leading the growth of internet use from mobile phones with the.mobi domain name. Unique among domain name providers, dotMobiensures that sites developed on .mobi are optimized for mobile devices, soon-the-go consumers can have confidence that a mobile web site will workwhen using a .mobi address. dotMobi is backed by Ericsson, GSMAssociation, Hutchison 3, Microsoft, Nokia, Orascom Telecom, SamsungElectronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone.

For more information on the dotMobi company, .mobi domains andregistration information, visit htt://dotmobi.mobi

Delegate Bag Sponsor Conference Sponsor

RAISE YOUR COMPANY’S PROFILESponsorship and Networking opportunities at Mobile Web Europe 08

Don’t miss this fantastic opportunity to demonstrate your expertise andprovide solutions to potential clients face to face at Mobile Web Europe 08.

Informa Telecoms & Media conferences have an unrivalled reputation forattractive decision making delegates, providing an excellent opportunityto raise your profile and demonstrate your expertise before a valuablegroup of potential customers.

Mobile Web Europe 2008 will provide your company with an excellentopportunity to create, maintain and enhance its brand among theindustry elite.

Please contact Richard Bragg for further information.Richard Bragg, Senior Sales ExecutiveE-mail: [email protected] | Direct Tel: +44 (0) 207 017 5658

* Mobile Web Events

QUALCOMM is a leader in developing and delivering innovative digital wirelesscommunications products and services based on CDMA and other advancedtechnologies. As a wireless technology industry leader, QUALCOMM possesses theinnovative vision, technology and proven track record to enable advancedmultimedia and business solutions and services to support and drive the success ofthe entire wireless value chain – operators, manufacturers, developers, publishers,content providers and end users. By partnering with, and acting as an enabler tothe business activities of these participants, QUALCOMM addresses thecommunications and information needs of consumers, professionals andgovernment entities – the end users who benefit from the success of the wirelessindustry today and into tomorrow. Today, there are existing or planned CDMAnetworks in more than 25 sub-Saharan African countries. QUALCOMM iscommitted to nurturing long-term partnerships with African countries and, inAugust 2006, opened its permanent regional office in Johannesburg, South Africato facilitate direct interaction with policymakers, regulators, operators, businesscommunities and other stakeholders. Our regional operations not only reflectQUALCOMM’s long-term commitment to Africa, but also allow us to maintainclose proximity to the people, governments and important industry events that aredriving the African telecommunications industry forward.

For more information, please visit: www.qualcomm.com

Official Event Endorser

The dotMobi Advisory Group (MAG) is a dotMobi accredited independentnot-for-profit industry forum enabling its members to keep in touch withmarket trends and understand, assess and prioritise the needs of the mobileInternet community. It acts as a vehicle for mobile industry stakeholders tonetwork and voice their opinions and ideas for the betterment of the mobileweb experience. The MAG provides a global forum exploring mobile webtechnical style guides and best practices, domain policies andcommercialisation initiatives. For more information and to join the MAG, visithttp://advisorygroup.mobi

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B) 365 4626 36

TE/LS/KB/RB/AS/TR

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U1146)

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SPECIAL REQ

UIREM

ENTS

Please list below any special requirem

ents you may have

Hilton London Paddington Hotel 146 Praed Street London W2 1EE United Kingdom

Telephone: 44 (0) 20 7850 0500Fax: 44 (0) 20 7850 0600Web: http://w

ww.hilton.co.uk/paddington

VEN

UE D

ETAILS

DELEG

ATE DETA

ILS(for ease, attach your business card) – Please photocopy form

for multiple bookings

5 EASY W

AYS TO REG

ISTER

PAYMEN

T DETA

ILS

Price Available for Registrations Before 18th A

ugust 2008

Mobile Social N

etworking D

ay & M

obile Web Event

£1899 + VAT @

17.5% = £2231.33

Mobile W

eb £1199 +

VAT @ 17.5%

= £1408.83

Independent Developer Prices**

Mobile W

eb & dotM

obi Developer Certification Prog.

£500 + VAT @

17.5% = £587.50

Price Available for Registrations After 18th A

ugust 2008

£2099 + VAT @

17.5% = £2466.33

£1299 + VAT @

17.5% = £1526.33

Mobile Social N

etworking

£699 + VAT @

17.5% = £824.12

£799 + VAT @

17.5% = £938.83

Mobile Social N

etworking

£125 + VAT @

17.5% = £146.88

£175 + VAT @

17.5% = £205.63

£550 + VAT @

17.5% = £646.25

Mobile Social N

etworking D

ay & M

obile Web Event

£375 + VAT @

17.5% = £440.63

£425 + VAT @

17.5% = £499.38

Mobile W

eb £250 +

VAT @ 17.5%

= £293.75

£300 + VAT @

17.5% = £352.50

Telecoms A

cademy W

eb 2.0 Training Course£1095 +

VAT @ 17.5%

= £1286.63

I am unable to attend, please send m

e access details to view the event docum

ents online at £325 (+ VAT @

17.5%)

Other discount, reference code_________________

15% Discount as I am

a member of the dotM

obi Advisory Group/M

obileMonday/O

MTP

SELECT YOUR PA

CKAGE (please tick option)

1. Delegate (M

r/Mrs/M

s/Miss/Dr) Fam

ily Nam

e______________________________________________________________________First N

ame

__________________________________________Job Title

______________________________________________Com

pany__________________________

Department

____________________________Em

ail__________________________Direct Telephone_____________________________________

Mobile________________________________________________

Address______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Country_______________________________________________

Postcode/Zip Code_________________________________________

Fax___________________________________________________Nature of Com

pany Busines_____________________________VAT Reg no

____________________________________________

2. Who is Head of your departm

ent?(Mr/M

rs/Ms/M

iss/Dr) Family Nam

e3. W

ho is Head of Training?

(Mr/M

rs/Ms/M

iss/Dr) Family N

ame

___________________________________________________________________________________________________________

First Nam

e_____________________________________________

First Nam

e_____________________________________________Job Title________________________________________________

Job Title_______________________________________________

Email___________________________________________

Email__________________________________________

_________________________________________________________________________________________

Direct Telephone_________________________________________

Direct Telephone________________________________________

Mobile_________________________________________________

Mobile________________________________________________

New

Total £

**The term Independent Developer' refers to those em

ployed in a company of ten people or less. Inform

a reserves the right to use its discretionover the availability of these packages and prices. Discounts are at the discretion of Inform

a Telecoms and M

edia and are not cumulative.

Delegates who do not pay w

ith their booking are requested to provide a copy of their credit card / cheque details to help payment allocation.

Staff at the event will request a credit card guarantee for delegates w

ithout proof of payment.

Mobile W

eb Eu

rope

22nd - 24th

Septem

ber 2008

Hilto

n Lo

ndon Pad

din

gto

n H

otel

ww

w.m

obilew

ebeven

t.com

For further information on paym

ent details visit www.paym

ents.in

form

a.com/teleco

msor call +

44 (0

)20 7017 5506

VIP CO

DE:

(Last 3 digits on signature strip on back of credit card. AM

EX - 4 digit number on front of card)

Customer Services

Tel:+44 (0)20 7017 5506

Fax:+44 (0)20 7017 4747

Email Bookings:

ITMevents@

informa.com

Email Enquiries:

ITMevents@

informa.com

Web:

www.m

obilewebevent.com

Mail:

PO BO

X 406West Byfleet

KT14 6WL

Are we m

ailing you correctly? To update your contact details on our database pleasevisit w

ww.updates.inform

a.com

Gro

up

Disco

unts

Availab

le!Call +

44 (0)20 7017 5391

SEND TH

E TEAM

3 for th

e price o

f 2 availab

le now

!

Event CodeCU1146

4033 Mobile Web Europe Brochure:Layout 5 19/6/08 17:19 Page 8

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