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![Page 1: Mobile Video](https://reader036.fdocuments.net/reader036/viewer/2022081602/54983f32b47959252f8b456c/html5/thumbnails/1.jpg)
Mobile VideoLarry Thomas
646-290-0453Video Public Relations
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Content Strategy
• Transmedia• Transcode• Transitional• Transactional• Transferrable• Optimize
www.latergy.com [email protected] (646)290-0453
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By the numbers
95% 50% 81%
39% 87% 71%
14% 75% ?
60k 8% 77kSources:
www.latergy.com [email protected] (646)290-0453
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Demand Drivers
• Technology
• Connectivity
• Formatting
• Content
• Social Media
www.latergy.com [email protected] (646)290-0453
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Case Study: Why?
www.latergy.com [email protected] (646)290-0453
"Macy's Backstage Pass is the next generation of our celebrity designer brand campaign, and the newest way to deliver purposeful and useful content to our customers direct to their mobile device. Now our customers can receive fashion advice from Tommy Hilfiger or make-up tips from Bobby Brown, all while standing within their departments in our stores.
The feedback from customers has been extremely positive, and from a PR perspective, Macy's continues to get great credit for our innovative and customer-friendly trial of new technologies."
Holly ThomasVP, Media Relations & Cause Marketing - NationalMacy's
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Key Take Aways
• Mobile technology and audiences have gathered
• Focus on purposeful storytelling and desired outcomes
• Establish metrics and target ROI for each platform
• Produce it once, deploy it often
• Leverage earned, owned, shared and paid media
• Be sincere. Be Brief. Be seated.
www.latergy.com [email protected] (646)290-0453
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Thanks!
Larry Thomaswww.latergy.com
[email protected](646)290-0453
@Latergy
Website Forum Like Follow Connect
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www.latergy.com [email protected] (646)290-0453