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MT4CHGto

82442SocialMedia404.com

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Mobile Tech 4Social Change

Halifax

Integrating Mobile Into Your Non-Profit Organization

May 23, 2009

SocialMedia404.com OASISCC

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Mobile Makes $ense• There are more people on

earth with mobile phones, than without

• Cell phones are on between 12 and 24 hours per day

• People always carry cell phones, but not always computers

• 80% of Canadians bring their phones to bed

• A call to action is more likely to occur since messages are read as soon as they are received

• Mobile integrates best with “real-world” messaging

• Uptake to advertising is 15-50%

• Mobile increases intent to purchase by 5%

• Mobile increases brand awareness by 25%

• Mobile phones out-number computers 3 to 1

• Almost 2 trillion text messages will be sent this year

• Highly active users range from 14-49 years of age

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Fish Where The Fish Are

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Behaviours Are Changing

%’s2007

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What’s Your Cause?

flickr.com/photos/ertxIs it as important as mine?

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Integration Needs...1. (Shock), Denial, Anger, Bargaining, Depression,

(Testing),

Acceptance*

2. Online, Offline, Outside: KeyWord coordination

3. Create Once, Reuse Everywhere (CORE)

4. Allocate Resources

5. Rinse & Repeat *Kübler-Ross Grief Cyclevia ChangingMinds.org

Online, Offline, and Outside

SaveTeddy.ca

@TEDDY

Txt TEDDY to 12345

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Create Once Reuse Everywhere

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Budgets SM404 Sees Today

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SM404’s Trend Forecast

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B.H.A. Take Aways

1. 10 Years Later, Mobile is *finally* here

2. Social Media & Mobile are measureable

3. Make it part of work process: marketing business

4. Think outside your neighbourhood

5. Moore’s Law => tomorrow is today

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flickr.com/photos/ -bast-

there remains much to discuss…

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Conversation

SocialMedia404.com/MT4CHG

@JohnSheridan @SM404 @PatrickMason