Mobile SRM offering by Business & Decision and Microstrategy
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01 56 21 21 21
Business & Decision
153 rue de Courcelles
75017 PARIS
Jean-Michel [email protected]
1/12/2010
Mobile BI: New Challenges
for the CFO’s Office?
Introducing Mobile SRM
(Stakeholder Relationship Management)
CFO Plan: Developing Closer Relationships with your Stakeholders
12/5/2010
2
Build trust
with your
metrics
Support
new ideas and
strategies
Communicate
with your market
Manage
your operations
Develop
the corporate
strategy
Allocate the right
resources to execute
strategySource : ADN du DAT - Ernst & Young
Solid financial
criteria
as a
foundation…
Provide ideas
and insights
Drive financial
initiativesFinance
and implement
Define & fuel
overall
strategy
Highlight
progresses
and achievements
to external
stakeholders
CFO
What is Stakeholder Relationship Management (SRM) and why now?
05/12/2010
3
• Aim: To communicate efficiently
and give all stakeholders the
information they need
• Target: Investors, Financial
analysts, Media, Regulators,
business partners and the public
• Key content: facts and figures,
reports and documents concerning
the company, key messages from
the CFO and/or CEO
What is
SRM ?
• An innovative channel, reaching
target populations already
equipped with mobile devices
• Rich content (multimedia,
interactive user experience, etc.)
• An application rather than a site
easy to customize, embedded
security, etc.
Mobile apps, the
right channel to
deliver SRM ?
Business & Decision and Microstrategy’s Joint Solution:
Ready to go Mobile SRM (iPhone and iPad) Application
4
How to rollout the Mobile SRM Offering?
• Development and rollout of the
application for annual or quarterly
results publication (5 predefined
scenarios, 5 interactive analyses)
• iPad or iPhone application
published on Appstore
• Hosting of the application back
end for 3 months on the Business
& Decision Eolas Green Data
Center
12/5/2010
5
SRM Starter Kit
• Quarterly update of the
application content, with respect
to quarterly results publication
• SaaS Hosting
• Up to 10 concurrent connections
to the BI back end
Packaged SRM as a Service
€20 K
available in 6
weeks
(*)
• Personalized application with dedicated models, dash-
boards and content
• Wide scope in terms of information and related analyses
(Sustainability-related reporting, market data, etc.)
• Role-based personalization and security
• Mobile marketing (promotion of applications)
• …
SRM Extension Kit as a Service
€1 K / month
(*)
* :Draft estimation, subject to change
before final release
What are the Benefits of Mobile CRM?
12/5/2010
6
• Advance in the forefront of the mobile revolution
• Position brand on the App Store with well-managed corporate communications
• Highlight a commitment to shareholders, investors, business partners, etc
• Leverages the power of a new communication channel to provide value to their stakeholders
• High-tech
• Engaging and personalised for stakeholders
• Direct contact: one to one, anywhere, anytime, in any form
• Demonstrate the ability to innovate, inside and outside the company, both to a large audience and to a
very targeted one (investors)
• Rollout the company’s mobile strategy in a very favorable context
• Highly visible, internally and externally
• Very limited investments, no CAPEX (no need to buy devices for internal use, SaaS, etc.)
• Leverages and proof tests the most innovative IT technologies (Mobility, SaaS, etc.), at no risk
• Core data need to be public, so no security issues
• Limited technical challenges (and outsourced !)
Enterprise perspective
CFO perspective
CIO perspective
01 56 21 21 21
Business & Decision
153 rue de Courcelles
75017 PARIS
Jean-Michel [email protected]
1/12/2010
Mobile BI: New Challenges
for the CFO’s Office?
Introducing Mobile SRM
(Stakeholder Relationship Management)
Annexes : Main Menu
8
Annexes: Screenshots - Company, International Presence, News
9
Company Locations
Business & Decision is an international
Consulting and Systems Integration (CSI)
company.
As a leader in Business Intelligence (BI),
Customer Relationship Management
(CRM), and a major supplier of services for
e-Business and Enterprise Information
Management (EIM),
Business & Decision contributes to clients'
success by driving maximum business
performance. With a reputation for
functional and technical expertise,
supported by strategic partnerships with all
Annexes: Screenshots - Insights From the CEO, Key Figures, Analyses
10
Message from the Board Key Figures Analyses
Operational
Profit
Staff numbers
Consolidated
Revenue
Revenue by
market
Net Profit
Screenshots: Outlook, Innovations, More…
11
Prospects Innovations More…
Financial
Calendar
Download
Annual Report
Website
www
The Group has now been experiencing
significant growth over the last several
consecutive quarters, reflecting an overall
increase in performance.
An ambitious recruitment plan has been put
in place in order to support the increased
activity levels foreseen in the upcoming
months.
Increasing profit margin and cash flow also
continues to be one of the Group's main
priorities.