ORGANIZATION NAME

Recruiting Solutions

Mobile Recruiting Observations #mrec12 - September 2012

Methodology

2

May - July 2012

India: 255 Australia: 280

Canada: 299

France: 244

UK: 334

Spain: 100

Germany: 97

Netherlands: 226

Nordics: 113

Italy: 99

Surveyed 3028 recruiting

professionals globally with

a LinkedIn profile

All respondents:

work in a corporate HR/recruiting setting

represent an even mix of small, midsize

and large enterprises

have at least some budget authority

focus solely or primarily on recruitment

USA: 755

Brazil: 226

10% see mobile recruiting as a top 3 long-term trend

10% see mobile recruiting as a top 3 long-term trend

vs. 5% in 2011…

#12 on list of top long-term trends

…but still only

Only 27% agree mobile-friendly career presence is a

company priority

25

20

29

19

8

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Making our career presence mobile-friendly is a big priority for our company

6

LEADERS

LAGGARDS

Strongly

agree

Somewhat

agree Neutral Somewhat

disagree

Strongly

disagree

NORDICS

Only 1 in 5 investing adequately in mobile process

35

21

24

16

4

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

We have invested adequately in making our recruiting process mobile-friendly

7

Strongly

agree

Somewhat

agree Neutral Somewhat

disagree

Strongly

disagree

LEADERS

LAGGARDS

NORDICS

Long way to go in optimizing career sites and jobs

8

19% say their career site is optimized for mobile

21% say their job postings are optimized for mobile

LEADERS

LEADERS

Mobile recruiting intentions good - but progress and

know-how lacking; 1/3 ‘don’t know where to start’

9

23

18

29

23

8

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Mobile recruiting is absolutely in our plans, but we haven't really started yet

19

13

35

20

13

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

We don't know where to start with mobile recruiting

Strongly

agree

Somewhat

agree Neutral Somewhat

disagree

Strongly

disagree

Talent acquisition leaders know it’s coming – but major

shifts in policy, technology, and budget needed

10

“The drag on this are the ATS vendors who

aren’t able to keep up with the pace of tech

change.”

“If mobile applications are something a

company would like to aggressively pursue,

they will have no choice but to drastically

simplify the process to apply.”

“If we don't change our application process to

reflect how our candidates live the rest of

their lives using mobile, we'll lose them.”

“Someone will have to create one heck of a

cost justification.”

65% of those polled said that

within the next three

years, they expect at

least one-quarter of

job applications to be

submitted via mobile

device

Source: poll in LinkedIn Corporate Recruiting Solutions customer group

Which is the better strategy?

11

Build it and hope

they will come

Engage them where

they’re already going VS.

How LinkedIn is helping (1): Mobile Company Pages

12

How LinkedIn is helping (2): Jobs in Mobile

10

23% of unique LinkedIn

visitors come via mobile

apps

All LinkedIn Jobs now

distributed to relevant

members in ‘recent

updates’ stream

Members targeted based

on profile information

Included with all LinkedIn

Jobs at no extra cost

Read more at http://lnkd.in/mobile-jobs

Additional resources

http://talent.linkedin.com

11

On how to dial up your

recruiting impact on

LinkedIn

http://talent.linkedin.com/passivetalent

On mobile jobs

on LinkedIn

On how to recruit

passive talent

Follow us @hireonlinkedin

Read our blog

See more research

http://lnkd.in/talent-blog

http://lnkd.in/talent-slideshare

http://lnkd.in/mobile-jobs