Mobile Recruiting Best Practices | Talent Connect San Francisco 2014
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Transcript of Mobile Recruiting Best Practices | Talent Connect San Francisco 2014
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Mobile Recruiting Best Practices
Katie Larmon Digital Strategy Consultant
LinkedIn www.linkedin.com/in/katherinelarmon
#intalent
Ahmed Nulla Recruitment Product Consultant
LinkedIn @nuancerecruit
#intalent
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#intalent
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Grammy Award Winner Oscar Award Winner Avery Fisher Prize
Plays with a 300-year-old Stradivarius violin made in 1713
Joshua Bell
#intalent
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$32.17
#intalent
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What are the issues he faced?
#intalent
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LinkedIn September 2013 survey, 787 US and UK professionals
Active Candidates
Passive Candidates
74%
60%
Have viewed career opportunities sent to their inbox
72%
62%
Have visited a company site to learn about careers
67%
53%
Have browsed career opportunities on job board sites
64%
58%
Have browsed career opportunities on social and professional networks
45%
24%
Have applied to a job
43%
21%
Have uploaded a resume to send or attach to a job application
22%
11%
Have downloaded a company app in order to apply to a job
Your candidates are already on mobile
#intalent
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Around
30% of our monthly unique job
viewers are looking at jobs on mobile device
Approximately
45% of our monthly visiting members
come to LinkedIn via mobile apps
90 LinkedIn profiles are viewed every second via mobile device
LinkedIn mobile facts, figure and solutions
#intalent
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Mobile Recruiting Strategy & Best Practice
Serve the right info
Simplify the application Engage
#intalent
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Serve up the right info What candidates expect to see on your mobile careers site
#intalent
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What candidates look for in a mobile site
#intalent
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Orange, a French telecommunications company, has a mobile career app, which features many of the functions that job seekers expect, including a job search, the ability to share and email jobs, company information and an events calendar.
The Pepsi Possibilities app and mobile career site enable users to search job listings, email listings, catch up on PepsiCo’s recruiting feeds on the social web, activate job alerts, and apply via mobile.
What candidates look for in a mobile site
#intalent
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Quick tips on creating a mobile site
• Stay away from Flash • Keep the text short and rely on visual
• Use video players that actually work on mobile
• Use responsive design
#intalent
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Schedule timely social media updates Engage: Time your outreach
#intalent
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Persona Professional Personal Behavioral Professional Value Prop
Marketer
Title Seniority Experience Skill Education
Age Gender Location
**Preferred Device Time online Interests
Compensation Work/Life Balance Internal Mobility Challenging Work
Student
Engineer
Engage: Define your content audience Consider your target audience when developing content for mobile
#intalent
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Apply: Making things simple Why candidates say they haven’t applied for jobs via mobile yet
#intalent
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Apply: What does it look like on LinkedIn
#intalent
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Apply: What does it look like on LinkedIn
#intalent
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Apply: What does it look like on LinkedIn
#intalent
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75% are not actively searching jobs
50% apply to join on mobile only not
desktop
30% of all jobs views are from mobile
We’re here to help
#intalent
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MOBILE WORK WITH US ADS draw candidates from your
employee profiles to relevant job listings
INMAIL MESSAGES reach your candidates directly
and keep them warm, even when they are on the go
SERVE THE RIGHT
INFO
SPONSORED JOBS are highly relevant and mingled with
home page network updates in LinkedIn’s mobile app
JOB POSTS are now optimized for the small screen and feature
an easy mobile apply option
RECRUITER MOBILE packs the power of LinkedIn Recruiter onto your mobile device to find and
engage candidates on the go (iOS app or webapp)
APPLY ENGAGE
LinkedIn mobile optimized solutons
#intalent
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