Mobile Recruiting

Unique benefits of MobileMobile is first personal mass mediumPermanently connectedAlways carriedBuilt in payment channelAvailable at creative impulseHas most accurate audience infoEnables augmented reality

Mobile is as different from the internet, As TV is different from Radio

Breakout of Mobile webStaying current with latest trendsLocation based benefits- timely information on

your businessAnother avenue to reach job seekers on the goMobile career site serves as likely first

touchpoint for job seekersBest tool for location specific information (ex:

career siteSeveral ways for recruiters to use (ex: paid

search)Greater traffic to job oppurtunities

Reaches you when you sleepWe have heard that we sleep with mobile

phonesLatest research reveals that people not only

take their phones to bed with them but two out of three actually keep the phone on & connected to receive SMS or calls at night

Why Mobile for Recruiting? Traditional Marketing

Job BoardsEmployer Job seeker Web Social Media Mobile

Contrast Mobile phone & PC PC Mobile

30 minutes Task 30 seconds taskPlanned use Unplanned useSitting Standing/walking

Have time in hurryE-mail SMS

Creating info consuming infoFocused attention multi tasking

Facts about mobileThe rate of mobile web growth over desktop internet in 2

years has grown 2000%Mobile search is growing more than 200% year on yearIt is expected to overtake searches on desktop PCs by 2014By the year end 2012 more smartphones were sold that PCsIf you deliver news & alerts, only through mobile you can

reach 33% of the planet86% of mobile internet users are using their devices while

watching TVBy 2010, mobile had passed every other technology in it’s

number of user subscriptionsIn April 2012 it had 6 billion in a planet of 7 billion

Users want two thingsThey want the mobile accessibilityThey want better personalized services –

apps & web apps

Mobile cannot be ignored anymore nor in Business neither in recruitment

What candidates expect?Search & matching job alertsTrack application statusLocation based servicesCompany info & connectionsEasy way to applyTips for a good applicationContact & communicate with recruiterCareer related eventsSharing on social media

The question: “Should a company have a mobile site?”

Is the same irrelevant as it would be asking

“Should a company have a webpage”

The right question is:“How can we improve our services through mobile & attract more user/customers by doing so?”

ConclusionMobile cannot be ignored by any industry or

company if it doesn’t want to be wiped out from the business in the next 5 years.

It is replacing the traditional web & it is doing it really fast.

Thanks