Mobile Presentation FWD
Transcript of Mobile Presentation FWD
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Let’s Get Moving!Why Collins Catering should go mobile
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The StatisticsStats and Facts
Mobile/Tablet Growth
2012’s mobile data traffic was nearly 12 times the size of the entire global internet in 2000.
Mobile network connection speeds more than doubled in 2012.
Global mobile data traffic grew 70% in 2012 In 2012, the number of
mobile-connected tablets increased 2.5-fold to 36 million, and each tablet generated 2.4 times more traffic than the average smartphone.
Cisco Visual Networking Index. (2013, February 6). Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017. Retrieved March 1, 2013, from: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
Predictions
The number of mobile-connected devices will exceed the world's population in 2013.
Global mobile data traffic will increase 13-fold between 2012 and 2017.
Cisco Forecasts 11.2 Exabytes per Month of Mobile Data Traffic by 2017
Cisco Visual Networking Index. (2013, February 6). Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017. Retrieved March 1, 2013, from: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
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The ImpactHow M/T usage has changed web design
Simple is Better
• Vertical navigation over horizontal navigation
• Content prioritization• Less hypertext• Less graphics• Fewer footer links• Smaller images
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Orbitz
Dell
UX matters. (2011, March 21). 10 Ways Mobile Sites Are Different from Desktop Web Sites. Retrieved March 1, 2013, from: http://www.uxmatters.com/mt/archives/2011/03/10-ways-mobile-sites-are-different-from-desktop-web-sites.php
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Do’s and Do Not’sWhat to aim for and what to avoid
AVOID this
iMedia Connection. (2012, March 19). The 5 worst mobile websites by Eric Anderson Retrieved March 2, 2013 from: http://www.imediaconnection.com/article_full.aspx?id=31232
… AND this, too
iMedia Connection. (2012, March 19). The 5 worst mobile websites by Eric Anderson. Retrieved March 2, 2013 from: http://www.imediaconnection.com/article_full.aspx?id=31232
Try these instead:
Mobile Awesomeness. Retrieved March 2, 2013, from: http://www.mobileawesomeness.com
And this:
Mobile Awesomeness. Retrieved March 2, 2013, from: http://www.mobileawesomeness.com
Collins Catering Mobile
What the company should do
Let’s Get Started!• Make touch friendly• Simplify Menu page• Make Venue photos, not
the venue titles, the links to the venue website