Mobile Marketing Presentation
17
Mobile Marketing April 13, 2011
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thunder::tech President Jason Therrien presented at the Independent Practitioners Group in April 2011 on mobile marketing. Enjoy this presentation that discusses important mobile marketing issues such as marketing integration, content delivery, user interface and the growing trend of mobile usage.
Transcript of Mobile Marketing Presentation
Mobile Marketing
April 13, 2011
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Howdy!
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Themes::
Always On Delivery User Interface Internet of Things Heads Down Culture
Marketing Integration::
MOBILE INTERACTIVE
FLASH
DESIGN
PUBLIC
RELATIONSADVERTISING
VIDEO
SOCIAL
MEDIA
EVENT
MARKETING
PACKAGE
DESIGN
NAMINGWEB DESIGN
LOGO DESIGN
INTEGRATED
MARKETING
Apps, SMS, Sites, QR, Video, Pictures, Social, Search, Location, Video, etc.
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Interaction with content has changed greatly over the past year with the rising use of social networking, mobile applications and video.
“Don’t tell me, show me.”
Video killed the owner’s manual::
Application Usage for Mobile Phone Users
Always On Delivery::
Source: web.resourceshelf.com
Most Important Mediums for
Accessing Breaking News
Mashable/Mobile
Handmark 2010 Survey
Always On Delivery::
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Users expect consistency and ease of use in BOTH their desktop and mobile experiences
If you build it WELL, they will come
User Interface::
User Interface for
Mint.com
User Interface::
User Interface for
foursquare.com statistics
User Interface::
Mobile Websites for Various SmartPhones
Interface Frontiers::
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You transmit data about yourself whether you know it or not.
“Online = Offline”
Internet of Things::
Nike+ Interactive Running Shoes
Internet of Things::
Heads Down Culture::
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47% of US teens say their social life would end or be worsened without their cell phone
57% credit their mobile device with improving their life
Four out of five teens (17 million) carry a wireless device (40% increase since 2004)
Generation “C”::
Source: Harris Interactive
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Always On Delivery User Interface Internet of Things Heads Down Culture
Recap::
