SMS PLATFORM VERSION 4

Description and Key Features

SMS Platform

•SMSP is a platform used to design, create and manageservices offered via the channel of SMS messages.

•These services can be marketing campaigns, communicational policies, games, opinion casting.

•The SMS Platform provides a variety of services , in order to cover the diverging needs.

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4What is SMSP

High Level Characteristics

Build your business logic forgetting about technical details.

Use one of the already made VAS templates (Polls, Trivia, Opinion etc).

Set different privileges for each user in great detail ensuring robust security.

Get reports and statistics for accounting or billing purposes.

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4What is SMSP

High Level Characteristics

Automatic save state mechanism for not losing any sms or VAS state.

Already implemented SMS protocols to connect with any SMS center or aggregator.

Support external systems like CRM or ERP using API for sending and getting SMS.

High sms delivery rate more than 250 sms per sec.

SMSP VALUE ADDED SERVICES

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4Value Added Services

Opinion VAS

•Record you users’ opinion

•Commonly used my radio and TV stations

Vote VAS

•Setup a vote by defining a number of possible answers

•Ask users to vote one of them

Quiz VAS

•Setup a quiz as a series of multiple choice questions

•Users send their answers to the quiz via SMS

Sweepstake VAS

•Run a prize draw with predefined winning codes

•Codes are sent via SMS and users are informed if they win or not

Redirect VAS

•Send SMS to an external system (CRM, Billing etc) for further processing

•Receive responses from the external system and deliver them as SMS to the users

TV Chat

•Receive SMS from the viewers of a TV show

•Moderate the incoming SMS and display on TV

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4Opinion VAS

VAS owner creates an Opinion setting start and end dates as well as keywords and response message.

Users send SMS to give their opinion and get a response message thanking them for participating.

VAS owner views the incoming messages on her screen and responds either individually or massively to all the participants.

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4Vote VAS

VAS owner creates a Vote setting the valid answers and their keywords. She then asks users to vote sending a text message.

Users send SMS to vote and they get a response message thanking them for participating.

VAS owner view the incoming votes and the statistics describing what answer has the most votes.

Participants get an sms with the results of the vote if the VAS owner configured it accordingly.

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4Quiz VAS

VAS owner publish the right answers and the winners of the quiz.

VAS owner view the incoming answers and the status of each participant.

Users send SMS to participate at the quiz, answering the questions one by one.

VAS owner creates a Quiz setting a number of questions and the respective answers for each one.

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4Sweepstake VAS

VAS owner creates a Sweepstake by setting a number of winning codes. These codes are already printed on

FMCGs

Users send SMS with a code found on a product.

If the code is a winning one she receives the appropriate response message.

VAS owner views all the incoming messages and the statistics.

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4Redirect VAS

VAS owner creates a Redirect VAS setting

the API parameters of the external system

e.g. Host, port, username, password.

Incoming messages are forwarded to the

external system.

Any response produced by the

external system is forwarded to the user

via SMS.

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4TV Chat VAS

VAS owner creates a TV Chat VAS setting the response

message and the keyword.

Incoming messages are moderated by

the VAS owner before they are shown on TV.

TV client special application retrieves moderated messages and display them on

TV.

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4Key Features

Complete business logic redesign:

•Higher performance

•Increased stability

Web Tool Redesign for Usability

•VAS Creation Wizard

New VAS Actions:

•Reconfigure every and any VAS Instance parameter

•Pause and Resume your VAS Instances

Run Ballots / Prize Draws for VAS participants

Automatic Billing Reports

Mass SMS to participants

Group SMS

Send Multimedia messages (WAP Push)

•Images, Audio, Video, Mobile Applications, etc.

REDESIGNED BACKEND

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4Performance Boost

Brand New Engine Under the Hood

Drastically limits CPU and memory resources used at runtime.

Leads to increase in performance, and stability of the system.

Supports 10 times as many concurrent active VAS as previous version.

Total SMS throughput increased by 2 orders of magnitude.

REDESIGNED WEB TOOL

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4Usability

Use of a Model-View-Control (MVC) framework, built on Servlets and JSP with Tag

Libraries.

Both Functional and Aesthetic Design with focus on Usability.

Easy to write extension modules and introduce new

functionality.

Intuitive UI with increased robustness.

NEW VAS ACTIONS: EDIT / PAUSE / RESUME

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4Key Feature: Reconfigure

SMSP 3.1.2 SMSP 4

Key Feature: Pause / Resume

• Allows you to correct changes without “losing” messages

• Enables you to delay sending out response messages for a later time.

• Limit sending out SMS messages for only the duration of your event / show

Paused VAS Instances still receive messages but defer processing until resumed:

Edit and change:

• VAS response messages,

• keywords and short codes (i.e. channels),

• start or end dates,

• any or all other VAS parameters.

BALLOTS / PRIZE DRAWS

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4Key Feature: Ballots / Draws

Using SMSP for a Competition or

Contest?

Want to reward your participants with

presents?

SMSP 4 offers a simple yet powerful draw mechanism

• allows you to automatically Draw Winners from your participants.

Customization options to suit all draws:

• Number of winners

• 'Unique Participants' (Each participant gets a single entry into the draw)

• 'Winners re-entered into the draw' (participants have equal chances of winning each time, regardless of whether they have already won.)

• Specify time periods for valid messages (e.g. 5pm-6pm from the 23rd - 25th November).

• Manually exclude specific phone numbers from the draw.

AUTOMATIC BILLING REPORTS

Automatic Billing SM

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• Depicts the number of SMS and money per VAS Instance

• Output depends on user permissions

• Filtered by user and period

• Export to PDF, RTF and Excel

Report per VAS Instance traffic

•Depicts the number of SMS and money per Short Code

•Output depends on user permissions

•Filtered by user and period

•Export to PDF, RTF and Excel

Report per Short Code

With 2 types of reports to choose from:

Type of report Dates Clients / User namesIn 3 simple steps:

MASS SMS – GROUP SMS

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4Key Feature: Mass SMS

SMSP 4 provides you with the ability to send on-demand SMS messages to the participants of your VAS.

..Not to be confused with the VAS reply! These are additional mass SMS messages you can send!

All multicast dispatches are recorded and you are provided with a complete history.

You can send both individual and group (mass) SMS.

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4Key Feature: Mass SMS (1/2)

One-to-one messages:

•Send an SMS to a mobile phone number

•Reply from within the VAS page to individual participants

One-to-many messages:

•Send a notification, alert, update, etc. to all your participants,

•or groups you create and specify – e.g. by network operator

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4Key Feature: Mass SMS (2/2) - Group SMS

You can create groups of participants and send each group different messages.

Groups can be created:

• from your VAS view page

• by adding numbers from a file

• by adding numbers from another group you own

• by manually inserting numbers

MULTIMEDIA MESSAGES (WAP PUSH)

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4Multimedia Attachments

Upload & Organize your multimedia content gallery through the platform web tool.

Insert multimedia files as ‘attachments’ to your Group SMS messages

Send Images, Sounds, Videos, Mobile Applications & more..

DATABASE SCHEMAS SUPPORT

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4Database Schema Selection

For optimization purposes, SMSP 4 supports different DB schemas:

• Schema is a data set containing all active, inactive VAS and SMS for a selected period.

• Schemas are stored in a different place permitting the acceleration of day to day tasks

• Schema selection feature is used to load old data sets and produce statistics and reports for previous years.

SMSP SUCCESS STORIES

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ERT – ERA (Greek National TV & Radio)

SMS Platform is used for:

Interactive TV Shows via SMS

On-air votes and lotteries for big shows, e.g. Champions League matches

Communication between listeners/viewers and producer/presenter

Eurovision Song Selection Contest

Live SMS voting

Cytech become technology providers for the Hellenic Broadcast Network Mobile Marketing campaigns.

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Milko Contest (Famous Milk Brand)

On-Pack Promotion scenario:

Player buys milko bottle and finds code on packaging

Sends this code via SMS to obtain participation id

Sends another code and participation id

Is instantly notified whether s/he has won or not

Takes part at the big contest

Cytech handles the Milko SMS Marketing on-pack Promotion

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Marlboro Campaigns (Cigarette Brand)

On-Pack Promotion scenario:

Player phones at 800-11-MARLB

Provides his info, obtains participation id

Buys pack of Marlboro and finds a code

Sends SMS with participation id and code

Instantly wins small gift or not

Each code sent participates at the big lottery

Cytech runs SMS Marketing on-pack Promotion for Marlboro –one of the biggest cigarette brands in Greece.

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Telestet Campaign (now WIND – a Mobile Telephony Provider)

Marketing Campaign Scenario:

Player phones at 800-11-TSTET

Provides his info, and agrees to take part

Sends SMS to short code

For each SMS sent today takes part at daily lottery

For each SMS sent this week takes part at weekly lottery

For each SMS sent takes part at the big lottery

Cytech runs SMS Marketing campaign with one of the biggest greek mobile telephony providers.

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Cosmote Olympics Campaign (Mobile Telephony Provider)

Marketing Campaign Scenario:

Player registers to the game via sms

Every day player sends empty sms

For each sms takes points and takes part to lotteries

The big prize is a 200.000 € appartment

Cytech partners with Cosmote, the largest mobile telephony provider in Greece, for SMS Marketing Campaign.

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Databank

SMS Platform is used for:

Mobile Marketing campaigns

TV and radio SMS services

Mobile sports betting and results

Cytech helps Databank to move on to SMS services.

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Miikii Group

SMS Platform is used for:

Web based SMS campaign management

Bulk SMS

Users accounting and billing

Communicating with external systems like CRM and Billing platforms

Cytech becomes the technology provider for Miikii Group, installing the SMSP in UK and South Africa.

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Psychiko Municipality

SMS Platform is used for:

SMS communication with the civilians

Complaints gathering about civic problems

Information about city events and emergencies

Cytech partners with SDC providing the municipality of Psychiko with m-government services

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Cytech Ltd.Cytech Ltd. is a mobile applications and solutions provider company that views today’s business challengesas opportunities.

Our headquarters are in Heraklion, Crete, Greece since 2001, when our company was founded, and we havesince developed some of the most efficient mobile messaging products on the market.

We have experience with clients from all industries – entertainment, marketing, content owners, brands,media/Web entities, education, political, – that we use to help you develop the most effective service,always combined with the type of top quality customer support that guarantees smooth operation.

We are a one-stop mobile marketing powerhouse, with complete, in-house built solutions for:

Contact us to discuss your needs for any other type of mobile marketing campaign, including mobileapplications and mobile websites.

• Web: http://www.mobile-marketing-platform.com/

• E-mail: info@smsp.grSMS marketing campaigns

• Web: http://www.bluevibe.net/

• E-mail: info@bluevibe.net

Bluetooth

Proximity Marketing

• Web: http://www.prosms.gr/

• E-mail: info@prosms.grBulk SMS marketing