Mobile Marketing on YouTube
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Ken Chang's Mobile March 2014 talk on Mobile Marketing on YouTube
Transcript of Mobile Marketing on YouTube
AGENDA• About Me/YouTube
• Getting Started
• Mobile VS Desktop
• Which Mobile Device to Target
• Mobile Engagement
• Mobile Monetization
• Mobile ROI
70% FEMALE VIEWERSHIP
MOVING THE NEEDLE
COMPETING AGAINST 24 HOUR/ANYTIME/CROSSFIT
SPIN OFF BRAND & GYM
USING YOUTUBE TO CREATE A SALES TOOL
BEFORE A.J. MONKEY
AFTER A.J. MONKEY
TARGETING VIEWERS
TARGETING THE VIEWER BY 3 FACTORS
• Products
• Income Level
• Behavior
MOBILE VS DESKTOP NOVEMBER 2013
MOBILE VS DESKTOP TODAY
MOBILE PHONES LAST NOVEMBER
MOBILE PHONES TODAY
TABLETS LAST NOVEMBER
TABLETS USED TODAY
ENGAGING THE 99% LAST NOVEMBER
ENGAGING THE 99% TODAY
MOBILE ENGAGEMENT
• Capturing and identifying your audience is crucial
• Simple content and messaging
• Thumbnails matter
• 5 second rule — Attention spans are now even shorter!
COLORS MATTER
MONETIZATION
ADS IN VIDEOVendor Slotted ads
TrueView in-stream ads Overlay in-video ads
AD NETWORKS STYLEHAUL & MACHINIMA
GEAR
GOOGLE GLASS
• Makes everyday moments fun and interesting
• Captures spur of the moment events
• A great tool that lets you tell interesting stories quickly and effectively
A PHOTO FROM GOOGLE GLASS
A PHOTO FROM A DSLR
PROS & CONS
• Glass Tells Your Story Exactly How It Looks
• A Great Portrayal of Reality
• Doesn’t Play Well With Off Camera Flash Strobes—Not For Artistic or Commercial Photos
VIDEO FOR MOBILE CONSIDERATIONS
• HD vs Standard Definition
• Video Editing Software
• 5 second Impact
• Talent Trumps Equipment
ROI
• Increased Foot Traffic or Lead Generation
• Increased Web Page Hits
• Increased Facebook Page Likes
• Adobe Marketing Cloud
–Pablo Picasso
“Good artists copy. Great artists steal.”
RESOURCESMobile Playbook
www.themobileplaybook.com !
Crush It! GaryVaynerchuk
QUESTIONS
