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YouTube Marketing y Vídeo Marketing para Empresas
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Transcript of YouTube Marketing y Vídeo Marketing para Empresas
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Video marketing y YouTubemarketing para el sector
turístico
Lasse Rouhiainen(Rou - Ji - ai - nen)
www.MarketingConVideo.comwww.YouTube.com/promocionweb20
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Bernardo Hernandez
• “España es un país demercerías, bares y tiendas deultramarinos.
Debemos pensar a lo grande yhasta que no lo hagamos notriunfaremos a lo grande”.
© copyright Lasse Rouhiainen www.MarketingConVideo.com
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T Harv Eker
• “Every masterwas once adisaster. ”.
© copyright Lasse Rouhiainen www.MarketingConVideo.com
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Presentación de LasseRouhiainen
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¿Qué reclama el cliente hoy en día ?
Copyright: libro - La Web de Empresa 2.0 (Global Marketing)
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Sacar mayor rendimiento delmóvil
© copyright Lasse Rouhiainen www.MarketingConVideo.com
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Herramientas recomendadas:Iphone 4 y Imovie
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EJEMPLOSDE EXITO
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Ejemplo de éxito: HotelEntremares
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Vídeos en la primera página de Google
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© copyright Lasse Rouhiainen www.MarketingConVideo.com
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© copyright Lasse Rouhiainen www.MarketingConVideo.com
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Bere Casillas - Vídeo tutoriales
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Bere Casillas en Buenafuente
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Herramientas recomendadas devídeo marketing
© copyright Lasse Rouhiainen www.MarketingConVideo.com
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Los 6 pasos de YouTube Marketing
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PASO I:PLANIFICACION
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Clave principal envídeo marketing
“No hablar sobre lo que tegustaría decir, sino sobre loque tu público objetivoquiere oir”
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Planificación- Definir tus metas
-Qué resultados quieres obtener deYouTube Marketing en los siguientes 6meses?
- Definir tu público objetivo
- Qué información busca tu cliente ideal ?
- Qué problema quiere solucionar tu clienteideal?
- Qué palabras clave teclea en Google ?
© copyright Lasse Rouhiainen www.MarketingConVideo.com
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Ideas para grabar videos
• Recoger todas las preguntas de tusclientes y hacer un video por pregunta
• Hacer videos “cómo + ….• Presentar personal de la empresa• Compartir historias y anécdotas
• Mantenerlo sencillo en los primeros 10 vídeos• “Move the free line”
© copyright Lasse Rouhiainen www.MarketingConVideo.com
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Storytelling con videos
© copyright Lasse Rouhiainen www.MarketingConVideo.com
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Como grabar vídeos
Qué herramientas se pueden usar parala grabación de los vídeos– Cámara Digital– Móvil– Flipcam– Kodax Zi8 / Zi6
Ejemplo práctico
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Consejos a la hora de grabarvídeos
- Visualizar tu cliente ideal- Mirar a la cámara y pensar que hablas a tu
cliente- Hablar en primera persona- Respirar a fondo antes de empezar
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Gracias
www.marketingconvideo.com
www.facebook.com/lassevideo
Leer libro gratis
www.webempresa20.com
© copyright Lasse Rouhiainen www.MarketingConVideo.com