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State of the Mobile EcosystemCameron Stewart, GM of HasOffers

International Performance Marketing: What you need to know to take over the

worldAryeh Altshul, MD International Ops

Panel DiscussionInMobi VDopia POKKT Seventynine

Quikr

Welcome

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Why you are here

BuildersBuild awesome products and services

TeachersEveryone has their experiences, share

them

ConnectorsExpand your reach

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We are Builders

We are Teachers

We are Connectors

TUNE

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Platform Shift = Opportunity

State of the Mobile Ecosystem

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Media Consumption: Mobile Apps VS. Internet and TV

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86% of smartphone usage is "In-App"

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86% of smartphone usage is "In-App"

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Mobile is an enabler

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Mobile First Valuations

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Now is the time for Mobile Advertising

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Now is the time for Mobile Advertising

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How is Mobile App Marketing Different?

Feature Phone vs. Smartphone

Connection speeds

Creatives size and medium constraints Driving Installs is the new “lead gen”

Activity beyond install is engagement or IAP (in app purchases)

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App Stores

Centralized Marketplace

Level playing field for competitors

Tracking within your product

Advertising Content drives Branding

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For Networks and Publishers:

Make sure your advertisers have their $h!T together!

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BAD : (

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GOOD : ) Compelling Screenshots, Convincing Descriptions, & Ratings and Reviews

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● Launched HasOffers by TUNE in 2009 - to provide a white labeled platform for anyone running performance market campaigns online

● Launched MobileAppTracking by TUNE in 2011- to solve attribution for mobile app marketers with unbiased technology.● 250+ Employees● Working with the top grossing apps on iOS and Android● Over 10 Billion attributions tracked every month.

Story of TUNE

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NetworksAffiliate Programs

Media BuyersAgencies

HasOffers

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Mobile App Tracking

Over 650 Integrated PartnersMulti Touch Insights

Retention and Cohort Reports

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ASO (App Store Optimization)Competitor Insights

Organic Measurement

MDHQ

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TUNE Connecting the Industry

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T

MAT

MDHQ

Alliances

Partner Portal

HasOffers

DEMAND SUPPLY

TUNE

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Establish easier ways for the eco-system to work together

Reduce discrepancies between different attribution models

Empower partners to leverage performance data

Making the Lives of Marketers Easier

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