Mobile Marketing for Events
40
Powered by Mobile Marketing for Events
-
Upload
favequest-myeventapps -
Category
Technology
-
view
106 -
download
0
description
Allan Isfan, CEO of mobile app provided FaveQuest, was invite to present at Festivals and Events Ontario 2013 (FEO). The one hour workshop covered the latest trends in social and mobile, including photo sharing, mobile payments, contests, RFID ticketing, native vs web apps and other, smartphone adoption by age and income, smartphone based loyalty systems, geofencing, mobile surveys, mobile contests and sponsorship.
Transcript of Mobile Marketing for Events
- 1. Powered byMobile Marketing for Events
2. EVERYONEhttp://www.youtube.com/watch?v=aXV-yaFmQNk&feature=youtu.be2 3. What % of Americansuse their mobile phones inthe bathroom 75%Source: 11mark 4. 4 5. Lets Talk Social 5 6. Nearly 2 Billion people using social networks cannot be ignored 6 7. Facebook bigger than the entire Internet was in 2004 1 BILLION!!! 7http://royal.pingdom.com/2011/10/05/facebook-now-as-big-as-the-entire-internet-was-in-2004/ 8. More than 50% of Canadians onFacebook! 8 9. NAC has 1,410 likes howmany of their friends seetheir posts?100%50%25%10%X Who knows?9 10. EdgeRankNo Engagment =No AttentionComment > likePhoto > textEngage or pay $ with Sponsored Posts 10 11. 11 12. 219+ Billion photos300 Million / day110 Billion in 201212http://1000memories.com/blog/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox 13. Many paid ways to reach potential fans13 14. You can use Twitter, even without an account: http://twitter.com/search 14 15. Hootsuite.com15 16. 36%29% 27%http://www.cbc.ca/news/technology/story/2012/09/17/tech-android-apple-survey.html16 17. More than 25% dont use computersSource: Microsoft17 18. Digging Deeper Age and Income Distributionhttp://blog.nielsen.com/nielsenwire/online_mobile/survey-new-u-s-smartphone-growth-by-age-and-income/ 19. Mobile is a GiftA few examples and new ideas 19 20. Google Wallethttp://youtu.be/2RJaAUeASyU20 21. https://squareup.com/ http://www.payanywhere.com/ https://www.paypal.com/webapps /mpp/credit-card-reader https://getpayd.com/21 22. QR Code http://youtu.be/fGaVFRzTTP4 22 23. Mobile Ticketing (Passbook)23 24. WTF is NFC?24 25. RFID Tickets (Intellitix) RFID Access Control Cashless PaymentSocial Media25 26. Mobile loyalty systems 26 27. Geo-fencing A geo-fence is a virtual perimeter for a real-world geographic area 27 28. Mobile Surveys 28 29. Add sponsor logo & frame to photos Run a sponsored photo contest Post to Facebook wall & Even big screen Note: ask me a bout the case study29 30. Peachy SuccessThe daily average number of app downloads doubled after thecontest was announced. Series 1 App Downloads3 2.52 1.51 0.50Week Before Week After1Contest 2 Contest AnnouncementAnnouncement30 31. WIN!!! Win Win an aniPad App Mini ($1,500 value)($1,500 value)31 32. Lets talk apps and mobile websitesOnline DashboardRSS/APINative and HTML5 web apps 33. Integrated iCalNative App Integrated CameraLocation Based ServicesGeneral InformationWhere I am 33 34. Event DetailsNative App Share and WIN!Post to Facebook Tweet Email Share to WIN! Site MapPush Notifications Last minuteWhere I am tickets. Click to buy 34 35. Event DetailsHMTL5 Web No CameraSite MapPush Notifications Last minute tickets.No GPS Click to buy 35 36. Mapvertising the new frontier! Restaurants, hot els, businesses 36 37. Introducinghttp://myeventapps.com37 38. Easy and affordable + 2 for 1 FEO Show Special SuperAppYour Event App Enterprise App Search Ottawa Festivals Overview Ottawa Folk Festival Ottawa Dragonboat Festival Rideau Canal Festival Animation Festival Ottawa Folk Festival Listing in SuperApp Standalone Branded AppBranded SuperApp $500/year $1,500 $4,000/year $5000 + $500/list /year 39. Promotion finishes March 3139 40. Thank you fromPowered by Allan Isfan, [email protected]
