Mobile Marketing 2012
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Transcript of Mobile Marketing 2012
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Keith Griffis @MrSimpleMediaSimple Media Marketingwww.SimpleMediaMarketing.com
Visit www.SimpleMediaMarketing.com for more web marketing strategies.
Mobile Marketing 2012:How to Leverage Mobile Users to drive revenue
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Agenda
1. Mobile Statistics
2. What is Mobile Marketing?
3. Basics of Mobile Marketing
4. Mobile Advertising
5. SMS Text Campaigns
6. Open Discussion
Visit www.SimpleMediaMarketing.com for more web marketing strategies.
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Who am I?
• Web Nerd starting at 14
• B.S. EE & MBA
• Full Time Marketing
• Marketing Blogger
• Speaker/Coach
Visit www.SimpleMediaMarketing.com for more web marketing strategies.
Keith GriffisSocial Media & Internet Marketing Consultant
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Guess that number?
101,300,000
Visit www.SimpleMediaMarketing.com for more web marketing strategies.
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Guess that number?
101,300,000Mobile Subscribers using
smartphones in U.S.*
13% growth in 1 year (U.S. Population is 300M)
*Data provided by MobileLens and published courtesy of techncrunch.com
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Usage statistics
Visit www.SimpleMediaMarketing.com for more web marketing strategies.
• 74.6% Use their Smartphone for SMS Texts.
• 48.6% Use Mobile Apps
• 50% Use Mobile Browsers
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What is Mobile Marketing?
Visit www.SimpleMediaMarketing.com for more web marketing strategies.
Goal of MM is to obtain customers via mobile technology (Mobile Apps, SMS Text, etc) for a specific purpose
(i.e. Visit a location, make a purchase, or capture a lead)
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What is a Mobile Device?
Visit www.SimpleMediaMarketing.com for more web marketing strategies.
Basic Phones(SMS Only)
Smart Phones w/ Data Plan(iPhone, Droid, Blackberry)
Tablets(iPad, Galaxy)
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Are All Mobile Devices the Same?
Visit www.SimpleMediaMarketing.com for more web marketing strategies.
No! Demographic, Available Technology, Usage Behavior, & Marketing Tactics Differ between
devices.
= = ?
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Demographic per Device
Visit www.SimpleMediaMarketing.com for more web marketing strategies.
Age/Finances
Lifestyle/tech saavy
Personal/Business
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Available Technology
Visit www.SimpleMediaMarketing.com for more web marketing strategies.
Different Technology dictates different marketing
techniques per device.
SMS OnlySMS/MMS Text,
Mobile Apps,Mobile Web
Mobile Apps,Mobile Web
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Behaviors per Device
Visit www.SimpleMediaMarketing.com for more web marketing strategies.
Different behavior dictates different marketing
techniques per device.
Talk first, text second
Casual Browsing, Traveling
Everyday use, shopping, directions,
games.
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How do we leverage Mobile Users?
Visit www.SimpleMediaMarketing.com for more web marketing strategies.
1. Get in front of them
2. Capture the Lead
3. Make the Sale!
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Get in Front of Customers
Visit www.SimpleMediaMarketing.com for more web marketing strategies.
Mobile AppsMobile AdsSMS Text Campaigns
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How do SMS Text Campaigns Work?
Visit www.SimpleMediaMarketing.com for more web marketing strategies.
1. User Text a code to a special number
2. User is added to a list
3. Company sends periodic texts to the list (like email lists)
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A few uses for SMS Text?
Visit www.SimpleMediaMarketing.com for more web marketing strategies.
Deals &Discounts
Real Estate Updates
Local biz
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Service for SMS Text Campaigns?
Visit www.SimpleMediaMarketing.com for more web marketing strategies.
SimpleTexting.com offers 30 day free trial
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How do Mobile Ads work?
Visit www.SimpleMediaMarketing.com for more web marketing strategies.
1. User is using an app and clicks a mobile ad
2. User is taken to a landing page with a form or phone #
3. User signs up on form or calls #.
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A few uses for Mobile Ads
Visit www.SimpleMediaMarketing.com for more web marketing strategies.
Event Promotion
Multimedia Content
Restaurants
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Services for mobile ad campaigns?
Visit www.SimpleMediaMarketing.com for more web marketing strategies.
Admob by Google
iAds by Apple
Yp Mobile & Others
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Capture the Lead
Visit www.SimpleMediaMarketing.com for more web marketing strategies.
Use a landing page with 1 Call to Action
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How to leverage mobile apps?
Visit www.SimpleMediaMarketing.com for more web marketing strategies.
Leverage Existing AppsCreate Your Own App
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Existing Mobile Apps to use?
Visit www.SimpleMediaMarketing.com for more web marketing strategies.
Location-basedCheckins
Product-basedCheckins(Checkpoints)
Map-Centric Apps
(ShopSaavy)
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Make the Sale
Visit www.SimpleMediaMarketing.com for more web marketing strategies.
70% use Smartphone while shopping.
20% of Visitors who visit mobile-optimized
site, Call.
Stats courtesy of DudaMobile.
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Thank You!
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Powerpoint TemplatesVisit www.SimpleMediaMarketing.com for more web marketing strategies.
Thanks for Hanging in there!
Download bonus materials at:
www.SimpleMediaMarketing.com/EnterpriseCtr/