Hispanic Mobile Marketing Forum 2012 - Gastón Bercún
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description
Gastón Bercún, Co-CEO and founder of HUNT Mobile Ads. Presentation for Portada's 2012 Mobile Marketing Forum in New York City. Attend Portada's 2013 Latin Content Marketing Forum in Miami this June 4th, 2013. Learn more at: http://www.portada-online.com/conferences
Transcript of Hispanic Mobile Marketing Forum 2012 - Gastón Bercún
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Click to edit Master title styleClick to edit Master title style6 Questions to answer
Who is speaking? Why Mobile? Mobile Web or
Mobile Apps?
What Mobile brings to Digital
Advertising?
How to target US Hispanics
through Mobile Advertising?
What do I need to run a Mobile
Advertising Campaign?
Click to edit Master title styleClick to edit Master title styleWho is speaking?
• Co-CEO & Founder of HUNT Mobile Ads.
Gastón Bercún
• Is the leading mobile advertising company for Spanish and Portuguese Speaking Markets.
• We have active offices in Brazil, Mexico and Argentina• We have a Premium and a Blind Network, to run branding and
performance campaigns• Overall we represent +10 billion ad impressions every month.
HUNT Mobile Ads
Click to edit Master title styleClick to edit Master title styleWhy Mobile?
Because the future is…
… and in mobile the future is here!
Click to edit Master title styleClick to edit Master title styleMobile Web or Apps?
Click to edit Master title styleClick to edit Master title styleMobile Web or Apps?Differences
Development Drive Traffic Speed
Availability for user
Monetization
Click to edit Master title styleClick to edit Master title styleWhat Mobile brings to Digital Advertising?
Hardware is relevant
User is on the move –
Geolocalization
Each platform is different and has its
compatibility
InApp advertising is completely
new
Click to edit Master title styleClick to edit Master title styleHow to target US Hispanics through Mobile Advertising?
DMA (Designated Market Area)
targeting
Spanish Content sites accesed
from the United States
Facebook mobile
sponsored stories
Spanish ads in general content
Click to edit Master title styleClick to edit Master title styleWhat do I need to run a Mobile Advertising Campaign?
• MMA standards• Depending the campaignAds Specs
Landing page• ORMMA• MRAIDRich Media• Facebook• TwitterSocial
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Think Mobile
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Effective mobile ads can generate everything from on-device conversions and purchases to leads, calls, downloads, in-store traffic and offline sales.
With smartphone penetration at over 40% in the U.S. and Hispanics leading adoption, mobile has earned its place in the marketing mix.
Now is the time to surprise and delight audiences with engaging mobile rich media ads.
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