Mobile Linkage Opportunity Connecting the World’s Poor to Their Potential GRAMEENFOUNDATION.ORG...

Mobile Linkage Opportunity

Connecting the World’s Poor to Their Potential

GRAMEENFOUNDATION.ORG

Leveraging ICT for Savings GroupsGrameen Foundation AppLabDecember 2013


Grameen Foundation: Our Work

Access to Information (Ag, Health, Finance)

Access to Financial Services

Access to Business Opportunities


9M members globally, 90% in

Africa

Uganda the largest –

1.2M members, 34M population

~50% in

East Africa


500,000 members, 25,000 groups

Group products – savings and credit


Design, Develop, and Scale Sustainable Solutions for the Poor

Design, Develop, and Scale Sustainable Solutions for the Poor


66% literacy

70% phone access

86% rural

20% banked


Our approachour approach

Exploratory ethonographic researchHCD – rapid product testing

Sustainable solutions

Busia3 groups

2 members3 supporters

Fort Portal1 group


Soroti2 groups


Iganga3 groups



distance data

Grameen Foundation Solutions Innovation Process

“This product will let us be somebodies, not nobodies.”

Grameen Foundation Solutions Innovation Process


distance data


cost

visibilitysecurity


“I would trust a phone SMS message from the bank more

than a paper receipt.”

“Even when we deposit we send at least 2 people. Ideally we’d

send 3 each time to have a witness.”

Mobile Linkage Opportunity 20

• What we know

• What we believe

– TBU

Discussion questions


what we knowthe poor can use complex technology – if it is designed with them

what we thinkthe model is sustainable and scalable

ICT can enhance an already successful approach to financial inclusion

what we believe


Thank you!Lisa KienzleGrameen Foundation [email protected]

Juan Forero

Grameen Foundation Colombia

[email protected]

Mobile Linkage Opportunity Connecting the World’s Poor to Their Potential GRAMEENFOUNDATION.ORG...

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