Mobile Learning

Creating an Effective Strategy

Robin Murphy – General Manager, TutorPro

Audience PollDo you currently offer Mobile Learning to your users?

Ask Meaningful Questions!

A good question is as valuable as a good answer!

Be Willing To Think Outside the BOX!

Don’t try to stick Mobile Learning in a traditional wrapper

Step 1: Create a Strategy Document• If you are just getting started with Mobile Learning…

begin by documenting the process!• If you are trying to salvage an unsuccessful attempt at

Mobile Learning, start over and frame it in a new way. Begin by documenting the process!• If you have Mobile Learning and are trying to increase

usage, document the process!

Stay tuned…we have some suggestions on HOW you document the process!

Audience PollIf you have mobile learning, who is your target audience?

Step 2: Target Audience• Who is the target audience for Mobile Learning?• Why?• Will the target audience change as the program

grows?

Step 3: Define the Objective(s)• What do you hope to achieve by offering Mobile

Learning?• What is the initial goal for Mobile Learning?• What training or knowledge gap will Mobile

Learning fill?• Why will Mobile Learning be useful to meet the

initial goal?• How will you define success or failure?

Step 4: Technical Requirements• Where will the Mobile Content live?• Do you expect usage to be tracked?• Do you have an LMS? Does the LMS have a Mobile

App?• Is your LMS hosted or behind your firewall?• Are you willing to place your LMS in the DMZ?• Are you expecting users to have an internet

connection or are you expecting users to access content using a wireless data plan?

Audience PollWhat year was the first iPhone released?

The Biggest Hurdle – Mobile Devices• The sheer number of available Mobile Devices• Varying operating systems on Mobile Devices• Quickly changing operating systems on Mobile Devices• Almost EVERYONE has at least one for personal use!• Keeping the device software up-to-date

Audience PollWhat mobile devices are provided by your firm?

Step 5: Mobile Learning Devices• Do you have a list of supported Mobile Devices?• Do you provide Mobile Devices to Users? Are those

users in your target group?• What does “supported” Mobile Device mean in your

environment?• Are all Mobile Devices useful for Mobile Learning?• What devices will you support for Mobile Learning

specifically?• How do you prepare for and test NEW mobile devices?

Step 6: Mobile Learning Content• What do you consider to be “Mobile Content?”• What type of content is required to meet the initial

objective?• What topics are appropriate for mobile learning?• If the content is m-Learning, was it CREATED for a

mobile device?• If the content is m-Learning, how is it packaged?• If the content is m-Learning, do you expect it to

bookmark and track?• Will you create your own m-Learning?

Step 7: Expected Outcome• When and where do you expect users to access Mobile

Learning?• What need is met by Mobile Learning that is not

covered by other learning options in your environment?• How much time do you expect the target audience to

spend using Mobile Learning to meet the initial objective?• What happens if the expectation is not realistic?

Step 8: Deployment/Maintenance• How will you communicate the original goal and

expected usage to the Target Audience?• How will you communicate future goals and expected

usage to the Target Audience?• How will you keep up with new mobile devices?• What is your testing procedure for adding new content

and new devices into the mix?

Step 9: Growth and Future Usage• If you don’t have a plan for growth and future usage,

you have wasted LOTS of time and money!• Map out a plan!• Identify when the plan isn’t working and make the

appropriate changes!• Add Mobile Learning as a topic for your Help Desk

meetings, training meetings, curriculum planning, etc.

Hosted LMS Mobile App

You just need an internet connection!

TutorPro – The Complete Solution

m-Learning Design• Mobile Design• Touch Enabled• Interactive• Scoring/Progress• AICC/SCORM• HTML Player

(works on iPad/iPhone/Mac)• Audio/Multi Media

TutorPro – The Complete Solution

Thank You!If you have questions or need further information, we invite you to:

Visit Our Booth in Nashville: Booth 628

Visit our website: http://www.tutorpro.comContact Robin Murphy: rmurphy@tutorpro.comContact Sales at: sales@tutorpro.com

View resources on Mobile Learning: m-Learning Page; The Connection - Quarter 3, 2013 (m-learning); The Connection - Quarter 2, 2014 (m-Learning); Authoring Tool