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Mobile is the New Internet : Connecting Your New Business With Mobile Customers
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MOBILE IS THE NEW INTERNET Chris Mohritz
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This presentation is introduction applying developing a mobile strategy for small business owners. Covering a wide range of options currently available to connect with mobile users.
Transcript of Mobile is the New Internet : Connecting Your New Business With Mobile Customers
MOBILE IS THE NEW INTERNET
Chris Mohritz
AGENDA
● What is Mobile?● Why is Mobile Important?● The How-To Buffet● F&Q
WHAT IS MOBILE?
● Verb vs. Noun● Mobile Apps vs. Mobile Web● Think: “Wireless Computing”● Internet ≈ Mobile ≈ Internet
MOBILE IS ALL ABOUT...
Improving Customer Experience
WHERE IS MOBILE TODAY?
● 74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site (Gomez)
● 46% of consumers are unlikely to return to a mobile site if it didn't work properly during their last visit (Gomez)
WHERE IS MOBILE TODAY?
● 1/2 of all local searches are performed on mobile devices (Microsoft Tag)
● 39% of instances where a consumer walks out of a store without buying were influenced by smartphones (Motorola Solutions)
WHERE IS MOBILE TODAY?
● Mentioning a location in mobile ads and search results can increase click-through rates up to 200% (ThinkNear)
● 1 in 5 smartphone users scan product barcodes, and nearly 1 in 8 compare prices on their phone while in a store (comScore)
WHERE IS MOBILE TODAY?
● 91% of mobile internet access is for social activities, versus just 79% on desktops (Microsoft Tag)
● If all US mobile internet time was condensed into an hour, 25 minutes of it would be spent on email (Return Path)
MOBILE USAGE THROUGHOUT DAY
WHERE IS MOBILE GOING?
THE HOW-TOS
WHAT THE DATA SAYS"What is measured improves."
~Peter Drucker
TRACK & MONITOR
● Across All Channels & Tools● Take Advantage of Free Tracking Tools● Go Beyond Clicks: events, apps, heat maps
MOBILE SEARCH#1 Browser Function on Smartphones
BE FOUND
● Google Places Listing Verification● Provide full business details (hours,
photos, etc.)● Take full advantage of mobile device
functionality (hard work is done, just fill in blanks)
LISTING DEMO
MOBILE OFFERS
OFFERS DEMO
MOBILE WEBSITE
No single screen size makes up > 20%
RESPONSIVE VS. DEDICATED
● Dedicated = 2 separate websites● Responsive = 1 “smart” website
RESPONSIVE DEMO
MOBILE WEBSITE TIPS
● High-performance● Stay Simple (especially on smaller screens)
MOBILE MESSAGING
MOBILE-OPTIMIZED EMAIL
http://www.emailmonday.com/mobile-email-usage-statistics
TEXT MESSAGING (SMS)
MOBILE RELATIONSHIPS
CUSTOMER LIFECYCLE
http://blog.infusionsoft.com/product-tips/create-the-perfect-customer-lifecycle-for-your-business/
MOBILE PURCHASES
MOBILE PAYMENTS
MOBILE ADS
ADS DEMO
MOBILE APPS
COMPLEMENT YOUR PRODUCTS
MOBILE SIMPLICITY
QR CODES & NFC TAGS
MOBILE GLOBAL
SOLOMO
RECENT TREND
● Integrating best of location-based and mobile technologies with social media to engage customers
● Be shareable
MIX & MATCH
● Track & Monitor● Mobile Search● Mobile Offers● Mobile Website● Mobile Messaging● Mobile Relationships● Mobile Purchases● Mobile Ads● Mobile Apps● Mobile Simplicity● Mobile Global
RESOURCES
● www.HowToGoMo.com● www.TheMobilePlaybook.com● www.GoMobileBook.com● www.MobileMarketingMagazine.com● www.ThinkWithGoogle.com/MobilePlanet
