Mobile is mainstream

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Mobile is Mainstream WDC / 13-12-11 / Hamburg @rolandguelle 1

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Transcript of Mobile is mainstream

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Mobile is MainstreamWDC / 13-12-11 / Hamburg

@rolandguelle

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Welcome to #Neuland!

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http://www.flickr.com/photos/72645106@N00/58054501

How the Web has Changed Us

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http://www.flickr.com/photos/labormikro/2786878184

Shopping

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http://www.flickr.com/photos/mecklenburg/4430608826

Knowledge

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"Ich glaube an das Pferd.Das Automobil ist nur eine vorübergehende Erscheinung."- Kaiser Wilhelm II. (1859-1941)

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Mobile is Mainstream

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Ferdinand Georg Waldmüller„Die Erwartete“

(1850 oder 1860)

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http://www.flickr.com/photos/theeerin/7065570887/

Digital Cigaret

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http://www.flickr.com/photos/intelfreepress/8433147083

http://www.dailymail.co.uk/sciencetech/article-2478328/One-kids-use-mobile-phone-tablet-speak-sentences.html

„One in three kids use a mobile phone or tablet before they can talk.“

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http://www.digitalstrategyconsulting.com/intelligence/2013/10/india_internet_use_over_50_web_users_are_mobileonly.php

„India internet use: Over 50% web users are ‘mobile-only’“

http://www.flickr.com/photos/67682919@N05/758910226812

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http://www.flickr.com/photos/gtzecosan/2957888216

http://blogs.worldbank.org/africacan/more-cell-phones-than-toilets

„...more people today have access to a cell phone than to a clean toilet.“

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http://www.engadget.com/2013/08/14/lenovo-posts-q1-2014-earnings/

„Lenovo posts Q1 earnings, reveals that its mobile sales have overtaken PCs“

http://www.flickr.com/photos/49968232@N00/347302804014

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Mobile Usage

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http://www.flickr.com/photos/jakecaptive/419257766

Smartphones

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http://www.flickr.com/photos/kubapinkwiner/5374484075/

Sensors

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http://www.flickr.com/photos/greenog/5458540501

digital becomes physical

physical becomes digital

Superpower!

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Frontend Technologies

http://www.flickr.com/photos/grunge/4809128956

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http://www.flickr.com/photos/adactio/5818096043

Design Principles

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Progressive Enhancement

http://www.flickr.com/photos/garethr/449616792

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Party On!

http://www.flickr.com/photos/lorenjavier/673473697722

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http://www.flickr.com/photos/gerardstolk/4989786533

...but we do it wrong :(

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http://www.flickr.com/photos/ericbvd/6174512852

History...

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...Repeats?

http://wtfmobileweb.com

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http://www.guypo.com/mobile/what-are-responsive-websites-made-of/

Test of 500 responsive websites with different resolutions

Shrink & Hide

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http://httparchive.org/trends.php#numurls

1617kB

Sites are Growing

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„The extent of consumer annoyance is hardly surprising when we consider the average Briton estimates that they waste 9 minutes every day, or 2 days a year, waiting for slow websites to load.“

http://press.1and1.co.uk/xml/article?article_id=1123

http://www.flickr.com/photos/donkeyhotey/5679642883/28

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An experience is only as strong as its weakest link.

The browser is the known unknown.

http://adactio.com/extras/slides/thereisnomobileweb.pdf

Experience

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Exclusive vs. Mainstream

http://www.ijailbreak.com/applications/over-400000-apps-in-apple-app-store-have-zero-downloads/30

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The Future Will Save Us

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http://thatemil.com/blog/2013/05/22/drowning

HTML, CSS, JavaScript, Sublime Text, PHP, Python, Ruby, Rails, Django, bash, Grunt, Git, Photoshop, Fabric, XPath, GPU, CPU, pen and paper, BDD, Sharpies, Textmate, IE, Composer, jank, Ice Cream Sandwich, Node, XP, Marionette, Cake, npm, Transmit, e-mail, flexbox, Firefox, a11y, Yeoman, Brunch, zsh, MVC, angular, Ghostlab, Illustrator, Backbone, dotfiles, Express, A/B testing, Chrome, stand-ups, semver, analytics, bizdev, Fireworks, .gitkeep, TDD, Silex, URIs, HTTP, URIs, rebase, jQuery, Jekyll, Travis, Charles, Critical Render Path, JSON, Hammer, i10n, Bower, Capybara, Capistrano, Watir, Buster, Mocha, Puppet, Chef, Virtualbox, CoffeeScript, Firefox, Adobe Edge, Jellybean, Webdriver, LightTable, Cucumber, Batman, ARIA, Web Components, Flight, AdWords, SPDY, Agile, shadow DOM, uglify, svn, clojure, RWD, SPDY, webGL, x-tags, progressive enhancement, Bricks, tree.js, blink, ...

... and you will have missed something.

Drowning

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http://www.flickr.com/photos/russwalker/7509439306

The Expectation GAP

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Software gets worse over Time

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Backend Developer

Speed vs. Stability

http://www.computerwoche.de/a/it-mit-zwei-geschwindigkeiten,1235936

Frontend Developer

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Front-end Development

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http://www.flickr.com/photos/laszy/3168779952

Zombie Sites

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NO.

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http://www.flickr.com/photos/matthileo/3753385131

Prepare Yourself

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“Use mobile as a Trojan horse, as a catalyst to fix what’s wrong with your website and process.”

Karen McGrane

http://www.flickr.com/photos/mac9001/7074325187

http://www.sarahlay.com/2013/07/me-first-is-responsive-design-a-distraction-from-good-content

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http://www.flickr.com/photos/jm3/355207892

Costs of a Deployment?

Costs of Change Requests?

https://speakerdeck.com/addyosmani/automating-front-end-workflow

Toolchain

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Embed the Server

http://www.flickr.com/photos/coffeegeek/320117526043

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http://www.flickr.com/photos/imaginecup/5607890599

Just Imagine...

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Integrated Front-end DevTools

http://remotedebug.org/48

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http://www.nczonline.net/blog/2013/10/07/node-js-and-the-new-web-front-end/

A Server for Front-end Developers

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http://nobackend.org/

Flexible Backends for Frontend Developers

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http://blog.hood.ie/2013/11/say-hello-to-offline-first/

http://offlinefirst.org/

Offline First!as Mindset

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Imagine The ImpossibleWelcome to #Neuland!

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@rolandguelle

Let‘s talk!Thank You!

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