Mobile Giving - Dave Erasmus
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@giveyUK @daveerasmus Mobile Giving : Hype or Holy Grail?
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Dave Erasmus' presentation on Mobile Giving from Enlighten Conference, Monday 26 November 2012.
Transcript of Mobile Giving - Dave Erasmus
@giveyUK @daveerasmus
Mobile Giving : Hype or Holy Grail?
@giveyUK @daveerasmus
Engagement not Efficiency Limited data for Charity Isolation for giver JustTextGiving 100% to charity NFP Synergy
Mobile Status Quo
@giveyUK @daveerasmus
Engagement and Experience
200,000 applicants 10 million votes
19 million viewers
London Olympics Legacy
240,000 apply 70,000 games makers
Social Giving Platform
@giveyUK @daveerasmus
More givers more giving!
Social Media Marketing Friends
@giveyUK @daveerasmus
Stitch your mates up!
@giveyUK @daveerasmus
Freeze AIDs
Mobile Giving
Hype or Holy Grail?
@giveyUK @daveerasmus
12.12.12
Mobile Giving
Hype or Holy Grail?
Twitter Competition
@giveyUK @daveerasmus
Stick Aid
Mobile Giving
Hype or Holy Grail?
1.5 million viewers 2011 3 million predicted 2013
@giveyUK @daveerasmus
So What? 1. Go to givey.com/charities 2. 2. Create a campaign idea! 3. Talk to us [email protected]
@giveyUK @daveerasmus
Ideas!
Twitter Competitions Music Events Comedy Events Charity Shop Notifications
@giveyUK @daveerasmus
Mobile Status Quo
Mobile Giving
Hype or Holy Grail?
Let’s make social giving normal here.
Give us a shout!
0203 1890909 @daverasmus
