Mobile Games Publishing & Marketing

Driven +20MM Downloads $25MM in Game Revenue 5 x No.1 Titles Launched Media Acquisition in 300+ of the world’s top networks App Store featured every time! Press Features at every launch

© 2015 ROADHOUSE INTERACTIVE LTD.

DRIVING MILLIONS OF HIGH QUALITY USERS TO MOBILE GAMES


GREAT PARTNERS WITH SOLID RESULTS EVERY TIME A NEW TYPE OF PUBLISHING PARTNERSHIP NEW CLIENTS ON BOARD EVERY MONTH

Cost-effective User Acquisition – with Organics the true driver Ability to run LIVE services: not just at launch, but throughout a game’s natural lifecycle Strong relationships with all the major press outlets and App Stores Outstanding content marketing – including Trailers, App icons, Key art, optimized banner ads etc.


SUSTAINED SUCCESS

PRE-LAUNCH •  Preparing for wide launch – it’s all about

the data. Soft launch shapes the future. Test-Refine-Test

TARGET

•  Guided by your game, demographics and goals, Roadhouse identifies the perfect mix of networks to hit targets quickly and efficiently. Full transparent reporting!

SCALE •  We pinpoint the best channels to

maximize your return, but never stand still – there’s always another channel, region, ad unit or audience to attract more high value users.

SMART USER ACQUISITION


This is our future. A DSP built for Games only… Powerful AI-driven, optimized bidding tool


MACHINE LEARNING & DSP

LIVE, PERPETUAL ANALYSIS

WE NEVER STOP MOVING:

1.  To-the-minute updates; daily reporting; instant action

2.  Networks, In-game, IAP, Incentives, Push messaging

3.  Retention, DAU, ARPU, ARPDAU, LTV – buzzwords galore!

4.  BI team finds trends and blips and we react


RIGHT TOOLS & RESOURSES

•  Modern in-game marketing tools impact retention and monetization.

•  We run Live ops, including Game Events, Daily & Social rewards, Push messaging and Player incentives

•  New tools emerge every month. We evaluate and help integrate the best

•  Superb relationships with Apple and Google


SOCIAL MEDIA & PRESS OUTREACH

TELL THE WORLD:

Content, voice, and planning are vital to success in social and traditional channels. We have experience with all major social networks, and know how to engage with gaming communities and press alike.


CREATIVE DIRECTION LET THE CREATIVE BEGIN! High Quality marketing materials say a lot about a game. Creating assets quickly, and to the highest standard makes all the difference. From the creation of initial key art and app store icons, through the production of HD quality game trailers and impactful banner ads; quality and efficiency are the hallmarks of a successful campaign. Our thorough A/B testing gives peace of mind and drives direction



CUSTOMER SERVICE

RHI can manage all customer service for multiple games Advanced reporting and support tools An actual person –not a bot, handles each enquiry

Pick a language – we cover most of the world’s most spoken languages RHI can translate the game and all marketing materials

LOCALIZATION


1.  Paid User Acquisition

2.  Creative Design services

3.  Organic download strategy

4.  Games PR

5.  Analytics and Live ops

6.  Customer Support

7.  Game/Asset Localization


summary of SERVICES

NICK MALAPERIMAN HEAD OF PUBLISHING Roadhouse Interactive 348 W 7th Avenue, Vancouver, BC V5Y 1M4 [email protected] +1 604 726 9397

CONTACT


Mobile Games Publishing & Marketing

Marketing

Transcript of Mobile Games Publishing & Marketing