Mobile-First SEO

#mobilefirstseo at #3xedigital by @aleyda from @orainti

The Marketers Edition

Im Aleyda Solis

#mobilefirstseo at #3xedigital by @aleyda from @orainti

ORAINTI.COM @ALEYDA FB.COM/ALEYDASEOTIPS/

I Do SEO

BITLY.COM/LIBROSEOALEYDA

I PublishI Share

#mobilefirstseo at #3xedigital by @aleyda from @orainti

Im Aleyda Solis

http://ORAINTI.COMhttp://@ALEYDAhttp://FB.COM/ALEYDASEOTIPS/http://BITLY.COM/LIBROSEOALEYDA

I Blog I Speak Im Featured

#mobilefirstseo at #3xedigital by @aleyda from @orainti

Im Aleyda Solis

I help companies to connect with them

#mobilefirstseo at #3xedigital by @aleyda from @orainti

Search is now mostly mobile driven

#mobilefirstseo at #3xedigital by @aleyda from @orainti

http://searchengineland.com/report-nearly-60-percent-searches-now-mobile-devices-255025

http://searchengineland.com/report-nearly-60-percent-searches-now-mobile-devices-255025

And will also become mobile-based with the upcoming Google Mobile-First Index

#mobilefirstseo at #3xedigital by @aleyda from @orainti

https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html

http://searchengineland.com/google-begins-experimenting-mobile-first-index-hopes-expand-upcoming-months-262527

https://webmasters.googleblog.com/2016/11/mobile-first-indexing.htmlhttp://searchengineland.com/google-begins-experimenting-mobile-first-index-hopes-expand-upcoming-months-262527

Ranking signals will come from your mobile Web presence and not Desktop

#mobilefirstseo at #3xedigital by @aleyda from @orainti

http://searchengineland.com/faq-google-mobile-first-index-262751

http://searchengineland.com/faq-google-mobile-first-index-262751

And at some point Google will switch to a Mobile-Only Index

#mobilefirstseo at #3xedigital by @aleyda from @orainti

http://searchengineland.com/faq-google-mobile-first-index-262751

http://searchengineland.com/faq-google-mobile-first-index-262751

Mobile can already provide these visibility & traffic results

#mobilefirstseo at #3xedigital by @aleyda from @orainti

This Revenue

#mobilefirstseo at #3xedigital by @aleyda from @orainti

However most Websites have an issue converting with it

#mobilefirstseo at #3xedigital by @aleyda from @orainti

http://www.monetate.com/blog/ecommerce-benchmarks-q4-2016

http://www.monetate.com/blog/ecommerce-benchmarks-q4-2016

Due to clear challenges with Mobile Optimization

#mobilefirstseo at #3xedigital by @aleyda from @orainti

https://www.thinkwithgoogle.com/articles/three-ways-mobile-is-changing-canadians-expectations.html

https://www.thinkwithgoogle.com/articles/three-ways-mobile-is-changing-canadians-expectations.html

I bet this is not a surprise ;)

#mobilefirstseo at #3xedigital by @aleyda from @orainti

https://twitter.com/Oatmeal/status/810905426132799488

https://twitter.com/Oatmeal/status/810905426132799488

It happens in Ireland too

#mobilefirstseo at #3xedigital by @aleyda from @orainti

https://www.consumerbarometer.com/

https://www.consumerbarometer.com/

Lets fix this with a Mobile-First SEO Process

#mobilefirstseo at #3xedigital by @aleyda from @orainti

#mobilefirstseo at #3xedigital by @aleyda from @orainti

How is your Mobile Targeted

Content performing?

How Mobile users & search crawlers see

your content?

How your audience search

using mobile devices?

Which queries are your visitors using to search for your top services on mobile?

#mobilefirstseo at #3xedigital by @aleyda from @orainti

Google Search Console

https://www.thinkwithgoogle.com/research-studies/micromoments-guide-pdf-download.html

How do these differentiate from the ones searched from desktop devices?

#mobilefirstseo at #3xedigital by @aleyda from @orainti

Are you already effectively targeting them with your content?

#mobilefirstseo at #3xedigital by @aleyda from @orainti

#mobilefirstseo at #3xedigital by @aleyda from @orainti

SimilarWeb

Verify your competitors mobile traffic & organic search share

http://Sistrix

Are the same mobile queries bringing visibility to them?

#mobilefirstseo at #3xedigital by @aleyda from @orainti

Sistrix

http://Sistrix

Compare to identify opportunities

#mobilefirstseo at #3xedigital by @aleyda from @orainti

Expand them taking conversational queries into consideration

#mobilefirstseo at #3xedigital by @aleyda from @orainti

http://searchengineland.com/google-reveals-20-percent-queries-voice-queries-249917

http://searchengineland.com/google-reveals-20-percent-queries-voice-queries-249917

For product inspiration & comparison, discovering brands, looking for opinions

#mobilefirstseo at #3xedigital by @aleyda from @orainti

KWFinder

http://KWFinder

#mobilefirstseo at #3xedigital by @aleyda from @orainti

Look for intent, context & immediacy

http://www.aleydasolis.com/en/search-engine-optimization/optimizing-mobile-queries-near-you/

http://www.aleydasolis.com/en/search-engine-optimization/optimizing-mobile-queries-near-you/

#mobilefirstseo at #3xedigital by @aleyda from @orainti

How is your Mobile Targeted

Content performing?

How Mobile users & search crawlers see

your content?

How your audience search

using mobile devices?

#mobilefirstseo at #3xedigital by @aleyda from @orainti

Its critical to have a Mobile Web version. There are 3 main alternatives.

https://developers.google.com/webmasters/mobile-sites/mobile-seo/

Responsive Web Design Dynamic Serving Independent Mobile Site

https://developers.google.com/webmasters/mobile-sites/mobile-seo/

#mobilefirstseo at #3xedigital by @aleyda from @orainti

The 3 have dos & donts

Responsive Web Design Dynamic Serving Independent Mobile Site

Dont block images, css & js resources.

Include the Vary: User-Agent HTTP header

Identify & serve the relevant Web version to the right user agent

Implement Rel alternate & canonical Tags between mobile & desktop URLs.

Implement 301-redirects between mobile &

desktop to refer the user agent to the relevant Web version

#mobilefirstseo at #3xedigital by @aleyda from @orainti

Also pros & cons! Choose based on the identified audience behavior, business & tech requirements

https://www.thinkwithgoogle.com/articles/building-websites-multi-screen-consumer.html

https://www.thinkwithgoogle.com/articles/building-websites-multi-screen-consumer.html

#mobilefirstseo at #3xedigital by @aleyda from @orainti

This configuration doesnt need to change with the mobile first index too

https://developers.google.com/webmasters/mobile-sites/mobile-seo/

https://developers.google.com/webmasters/mobile-sites/mobile-seo/

#mobilefirstseo at #3xedigital by @aleyda from @orainti

Arent you sure that yours is really mobile friendly?

http://searchengineland.com/faq-google-mobile-first-index-262751

http://searchengineland.com/faq-google-mobile-first-index-262751

#mobilefirstseo at #3xedigital by @aleyda from @orainti

Verify for yourself by using Chromes DevTools Device Mode

bit.ly/chromedevicemode

http://bit.ly/chromedevicemode

#mobilefirstseo at #3xedigital by @aleyda from @orainti

Look also for already identified issues in the GSC Mobile Usability report

#mobilefirstseo at #3xedigital by @aleyda from @orainti

Double check for problems with Googles Mobile-Friendly Test

https://search.google.com/search-console/mobile-friendly

https://search.google.com/search-console/mobile-friendly

#mobilefirstseo at #3xedigital by @aleyda from @orainti

Be mindful of blocked resources issues &false-positives on optimization status too

#mobilefirstseo at #3xedigital by @aleyda from @orainti

Simulate Googlebot for Smartphones and crawl your site w/ JS rendering

Screaming Frog

https://search.google.com/search-console/mobile-friendly

#mobilefirstseo at #3xedigital by @aleyda from @orainti

Verify if the mobile crawler sees the same than a user when accessing your site pages

#mobilefirstseo at #3xedigital by @aleyda from @orainti

See if there are blocked pages or resources that need to be accessed

#mobilefirstseo at #3xedigital by @aleyda from @orainti

Check if there are faulty redirects, canonicalization issues & errors to fix

#mobilefirstseo at #3xedigital by @aleyda from @orainti

http://searchengineland.com/google-says-page-speed-ranking-factor-use-mobile-page-speed-mobile-sites-upcoming-months-250874

Its also critical to make sure your mobile site version loads really fast

http://searchengineland.com/google-says-page-speed-ranking-factor-use-mobile-page-speed-mobile-sites-upcoming-months-250874

#mobilefirstseo at #3xedigital by @aleyda from @orainti

Identify the load times of your top pages directly in Google Analytics

#mobilefirstseo at #3xedigital by @aleyda from @orainti

Use Chromes DevTools Network & Audits to emulate & see the resources are causing the delay

#mobilefir