Mobile-First SEO - The Marketers Edition #3XEDigital

Click here to load reader

  • date post

    13-Apr-2017
  • Category

    Technology

  • view

    90.352
  • download

    0

Embed Size (px)

Transcript of Mobile-First SEO - The Marketers Edition #3XEDigital

  • Mobile-First SEO

    #mobilefirstseo at #3xedigital by @aleyda from @orainti

    The Marketers Edition

  • Im Aleyda Solis

    #mobilefirstseo at #3xedigital by @aleyda from @orainti

  • ORAINTI.COM @ALEYDA FB.COM/ALEYDASEOTIPS/

    I Do SEO

    BITLY.COM/LIBROSEOALEYDA

    I PublishI Share

    #mobilefirstseo at #3xedigital by @aleyda from @orainti

    Im Aleyda Solis

    http://ORAINTI.COMhttp://@ALEYDAhttp://FB.COM/ALEYDASEOTIPS/http://BITLY.COM/LIBROSEOALEYDA

  • I Blog I Speak Im Featured

    #mobilefirstseo at #3xedigital by @aleyda from @orainti

    Im Aleyda Solis

  • I help companies to connect with them

    #mobilefirstseo at #3xedigital by @aleyda from @orainti

  • Search is now mostly mobile driven

    #mobilefirstseo at #3xedigital by @aleyda from @orainti

    http://searchengineland.com/report-nearly-60-percent-searches-now-mobile-devices-255025

    http://searchengineland.com/report-nearly-60-percent-searches-now-mobile-devices-255025

  • And will also become mobile-based with the upcoming Google Mobile-First Index

    #mobilefirstseo at #3xedigital by @aleyda from @orainti

    https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html

    http://searchengineland.com/google-begins-experimenting-mobile-first-index-hopes-expand-upcoming-months-262527

    https://webmasters.googleblog.com/2016/11/mobile-first-indexing.htmlhttp://searchengineland.com/google-begins-experimenting-mobile-first-index-hopes-expand-upcoming-months-262527

  • Ranking signals will come from your mobile Web presence and not Desktop

    #mobilefirstseo at #3xedigital by @aleyda from @orainti

    http://searchengineland.com/faq-google-mobile-first-index-262751

    http://searchengineland.com/faq-google-mobile-first-index-262751

  • And at some point Google will switch to a Mobile-Only Index

    #mobilefirstseo at #3xedigital by @aleyda from @orainti

    http://searchengineland.com/faq-google-mobile-first-index-262751

    http://searchengineland.com/faq-google-mobile-first-index-262751

  • Mobile can already provide these visibility & traffic results

    #mobilefirstseo at #3xedigital by @aleyda from @orainti

  • This Revenue

    #mobilefirstseo at #3xedigital by @aleyda from @orainti

  • However most Websites have an issue converting with it

    #mobilefirstseo at #3xedigital by @aleyda from @orainti

    http://www.monetate.com/blog/ecommerce-benchmarks-q4-2016

    http://www.monetate.com/blog/ecommerce-benchmarks-q4-2016

  • Due to clear challenges with Mobile Optimization

    #mobilefirstseo at #3xedigital by @aleyda from @orainti

    https://www.thinkwithgoogle.com/articles/three-ways-mobile-is-changing-canadians-expectations.html

    https://www.thinkwithgoogle.com/articles/three-ways-mobile-is-changing-canadians-expectations.html

  • I bet this is not a surprise ;)

    #mobilefirstseo at #3xedigital by @aleyda from @orainti

    https://twitter.com/Oatmeal/status/810905426132799488

    https://twitter.com/Oatmeal/status/810905426132799488

  • It happens in Ireland too

    #mobilefirstseo at #3xedigital by @aleyda from @orainti

    https://www.consumerbarometer.com/

    https://www.consumerbarometer.com/

  • Lets fix this with a Mobile-First SEO Process

    #mobilefirstseo at #3xedigital by @aleyda from @orainti

  • #mobilefirstseo at #3xedigital by @aleyda from @orainti

    How is your Mobile Targeted

    Content performing?

    How Mobile users & search crawlers see

    your content?

    How your audience search

    using mobile devices?

  • Which queries are your visitors using to search for your top services on mobile?

    #mobilefirstseo at #3xedigital by @aleyda from @orainti

    Google Search Console

    https://www.thinkwithgoogle.com/research-studies/micromoments-guide-pdf-download.html

  • How do these differentiate from the ones searched from desktop devices?

    #mobilefirstseo at #3xedigital by @aleyda from @orainti

  • Are you already effectively targeting them with your content?

    #mobilefirstseo at #3xedigital by @aleyda from @orainti

  • #mobilefirstseo at #3xedigital by @aleyda from @orainti

    SimilarWeb

    Verify your competitors mobile traffic & organic search share

    http://Sistrix

  • Are the same mobile queries bringing visibility to them?

    #mobilefirstseo at #3xedigital by @aleyda from @orainti

    Sistrix

    http://Sistrix

  • Compare to identify opportunities

    #mobilefirstseo at #3xedigital by @aleyda from @orainti

  • Expand them taking conversational queries into consideration

    #mobilefirstseo at #3xedigital by @aleyda from @orainti

    http://searchengineland.com/google-reveals-20-percent-queries-voice-queries-249917

    http://searchengineland.com/google-reveals-20-percent-queries-voice-queries-249917

  • For product inspiration & comparison, discovering brands, looking for opinions

    #mobilefirstseo at #3xedigital by @aleyda from @orainti

    KWFinder

    http://KWFinder

  • #mobilefirstseo at #3xedigital by @aleyda from @orainti

    Look for intent, context & immediacy

    http://www.aleydasolis.com/en/search-engine-optimization/optimizing-mobile-queries-near-you/

    http://www.aleydasolis.com/en/search-engine-optimization/optimizing-mobile-queries-near-you/

  • #mobilefirstseo at #3xedigital by @aleyda from @orainti

    How is your Mobile Targeted

    Content performing?

    How Mobile users & search crawlers see

    your content?

    How your audience search

    using mobile devices?

  • #mobilefirstseo at #3xedigital by @aleyda from @orainti

    Its critical to have a Mobile Web version. There are 3 main alternatives.

    https://developers.google.com/webmasters/mobile-sites/mobile-seo/

    Responsive Web Design Dynamic Serving Independent Mobile Site

    https://developers.google.com/webmasters/mobile-sites/mobile-seo/

  • #mobilefirstseo at #3xedigital by @aleyda from @orainti

    The 3 have dos & donts

    Responsive Web Design Dynamic Serving Independent Mobile Site

    Dont block images, css & js resources.

    Include the Vary: User-Agent HTTP header

    Identify & serve the relevant Web version to the right user agent

    Implement Rel alternate & canonical Tags between mobile & desktop URLs.

    Implement 301-redirects between mobile &

    desktop to refer the user agent to the relevant Web version

  • #mobilefirstseo at #3xedigital by @aleyda from @orainti

    Also pros & cons! Choose based on the identified audience behavior, business & tech requirements

    https://www.thinkwithgoogle.com/articles/building-websites-multi-screen-consumer.html

    https://www.thinkwithgoogle.com/articles/building-websites-multi-screen-consumer.html

  • #mobilefirstseo at #3xedigital by @aleyda from @orainti

    This configuration doesnt need to change with the mobile first index too

    https://developers.google.com/webmasters/mobile-sites/mobile-seo/

    https://developers.google.com/webmasters/mobile-sites/mobile-seo/

  • #mobilefirstseo at #3xedigital by @aleyda from @orainti

    Arent you sure that yours is really mobile friendly?

    http://searchengineland.com/faq-google-mobile-first-index-262751

    http://searchengineland.com/faq-google-mobile-first-index-262751

  • #mobilefirstseo at #3xedigital by @aleyda from @orainti

    Verify for yourself by using Chromes DevTools Device Mode

    bit.ly/chromedevicemode

    http://bit.ly/chromedevicemode

  • #mobilefirstseo at #3xedigital by @aleyda from @orainti

    Look also for already identified issues in the GSC Mobile Usability report

  • #mobilefirstseo at #3xedigital by @aleyda from @orainti

    Double check for problems with Googles Mobile-Friendly Test

    https://search.google.com/search-console/mobile-friendly

    https://search.google.com/search-console/mobile-friendly

  • #mobilefirstseo at #3xedigital by @aleyda from @orainti

    Be mindful of blocked resources issues &false-positives on optimization status too

  • #mobilefirstseo at #3xedigital by @aleyda from @orainti

    Simulate Googlebot for Smartphones and crawl your site w/ JS rendering

    Screaming Frog

    https://search.google.com/search-console/mobile-friendly

  • #mobilefirstseo at #3xedigital by @aleyda from @orainti

    Verify if the mobile crawler sees the same than a user when accessing your site pages

  • #mobilefirstseo at #3xedigital by @aleyda from @orainti

    See if there are blocked pages or resources that need to be accessed

  • #mobilefirstseo at #3xedigital by @aleyda from @orainti

    Check if there are faulty redirects, canonicalization issues & errors to fix

  • #mobilefirstseo at #3xedigital by @aleyda from @orainti

    http://searchengineland.com/google-says-page-speed-ranking-factor-use-mobile-page-speed-mobile-sites-upcoming-months-250874

    Its also critical to make sure your mobile site version loads really fast

    http://searchengineland.com/google-says-page-speed-ranking-factor-use-mobile-page-speed-mobile-sites-upcoming-months-250874

  • #mobilefirstseo at #3xedigital by @aleyda from @orainti

    Identify the load times of your top pages directly in Google Analytics

  • #mobilefirstseo at #3xedigital by @aleyda from @orainti

    Use Chromes DevTools Network & Audits to emulate & see the resources are causing the delay

  • #mobilefir