The International Social Media Marketer’s SEO Field Guide

Search Operator Site:

http://www.google.com/support/websearch/bin/answer.py?answer=136861

“Site:” Offers Ranking Power Clues. Run For various search engines from different geos. See what’s ranks with power.

Add individual letters.

First 2 “Site:” SERPS, Somewhat Indicative Of Each

Engine’s Algorithmic Respect For Type Of

Content

Search Engines Index Social Differently

Business & Political Biases

Only one result? Well…right.

Chrome Translation Is Your Friend

Finding Themed Conversations & Users Is The Cornerstone Of Data

Driven Community Outreach

Understanding WHAT Indexes Where, Crucial For SEO

We Studied

7 Search EnginesGoogle USGoogle DEGoogle INGoogle UK

BaiduBing UK Yandex

45 Social Media Platforms

Blip.tvDailymotionFunny or dieJustin.tvMetacafeUstream.tvViddler vimeo

YouTube USYouku tudou DailyboothFlickrPhotobucketPicasa

Taobao BlogspotLivejournalPosterousWordpress XangaWretch.cc Tumblr Twitter

Sina weibo Jaiku Facebook Google+ Myspace Orkut Tuenti Renren

From Various Countries

Alibaba LinkedinVkontakte.ru XingDelicious Digg Reddit Sphinn

Stumbleupontechnorati Disqus Mahalo Quora FoursquareGowalla

For Actionable SEO Insights

We Wanted to KnowWhat “Social” Indexes?

Social Platform Categories

LocationB2BVideo PictureBlogging

MicrobloggingSocialBookmarkingQ&A

Location

Active user profiles only, no business profiles present

Primarily active user profiles, some business profiles present

Mostly site resources (About, For Business, Blog, etc…)

Primarily site resources (Blog, Join, API, etc…), some business profiles and no user profiles

1 results (homepage)

Primarily site resources (Regions, API, Portal)

A fair mix of site resources and business profiles

All results from the /trips section

B2B

Main portal, supplier, manufacturer & exporter profiles

Primarily user profiles, with a few company profiles and the Direct Ads portal

User profiles, no company profiles

Supplier, manufacturer & exporter profiles

Site resources (Blog, About Us, Mobile, Groups Directory)

Main portal & site resources (Privacy, Corporate, TOS, etc…)

Fair mix of site resources & supplier, manufacturer & exporter profiles

All 1st page results from Groups section

Forums section

All supplier, manufacturer & exporter profiles

Site resources (Portal, About, Jobs, What is, Hiring), Answers, company profiles

Main portal, & a fair mix of user & business profiles

Video

Show names & some episodes

User pages/channels with description, thumbnail

Profile name with description

Channels with description, thumbnails

Topics, videos, channels, thumbnails

Channels, thumbnails

Video with description, thumbnail

Video with description, thumbnail

User/channe & videos with description,

Site resources, users, and videos

Site resources, videos, thumbnails, users

Videos with description

Channels, site resources Tags, topics, videos, site

resources, thumbnails, channels

Channels, topics, site resources

Site resources, videos, users Channels/users, site

resources, videos

Topics, site resources, videos, thumbnails

Videos, episodes Users, videos Videos, Users

Homepage only

Tags, videos, users

Channels, videos

Site resources and shows

Site resources, videos, thumbnails, users, channels

Users, videos

Channels, site resources Topics, videos, channels

Channels, topics, site resources

Site resources, videos Videos

Videos, thumbnails

Pictures

UsersUsers, photostreams, groups

Resources only, no UGC

Tags, groups, users

Users, site resources

Users, photostreams, groups, site resources, tags

Resources only, no UGC

Tags, groups, users, site resources

Users, site resources

Users, photostreams, groups, site resources, tags

Resources only, no UGC

Site resources

Thumbnails

Resources only, no UGC

Blogging

Blogs (Not posts)

Blogs, site resources

Blogs

BlogsBlogs

Posts

Blogs

Blogs (Not posts)Blogs, site resources

Blogs, site resources

Blogs, site resources Blogs, site

resources

Posts

Blogs, site resources

Blogs (Not posts)Blogs, site resources

Home page onlyBlogs

Posts

Blogs

Microblogging

Users, dev discussion Users, site

resources

Users

Users, dev discussion, site resources

site resources

Users, site resources

Home page onlysite resources

Users

Social Networking

Pages Users/pages – Bands, music (US only)

Site resources, communities Places, pages

Apps, games, pages

Pages, site resources Users/pages Bands, music

Site resources, communities

Places, pages

Apps, games, pages

Home page onlyHome page only

Site Properties

Site resources, communities

Places, pages

Apps, games, pages

Pages and site resources

Pages and site resources Bands, music

Site resources, communities

Site resources

Bookmarking

UsersUsers Site resources,

users, categories

Posts Categories, countries, users, links

Tags, people

Site resourcesSite resources, categories

Some categories

Posts, site resources

Categories, site resources, users

People, articles

Some site resources Posts, users

Users, posts, comments

Users, posts

Users

Homepage only

Site resources, users

Posts, users, site resources

Topics

Posts

Topics, site resources, links People, categories

Pages Users, categories

Q & A

Pages Site resources only

Pages, topics, answers

Site resources only

Pages Site resources, users, questions

Social/SEO Tips• Use The Site Operator, Deep Into URL• Keyword Searches Across Categories • Link Build To Social Assets That Index• Be Aware Of Business/Cultural Biases• Translation Tools Are Your Friends• Reverse Engineer site: Operator As Participation

Roadmap

Thank You!