Mobile commerce ppt

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Guided by: Anand S.Dhakade M_COMMERCE Presented By: Tapesh v. chalisgaonkar

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Transcript of Mobile commerce ppt

Page 1: Mobile commerce ppt

Guided by: Anand S.Dhakade

M_COMMERCE

Presented By: Tapesh v. chalisgaonkar

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What is M_Commerce?

Use of mobile devices to

Transact

Communicate

Entertain

In simple terms,

M_commerce = E_commerce + Wireless Web

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Features of m-Commerce

Provision for cash deposits and withdrawals.Ability for third parties to make deposits into a user account.Ability to make retail purchase. Over-the-air prepaid top-ups using the cash already in the account. The ability to transfer cash between users account.Provision for bill payments.

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Mobile Devices

Should be capable of Bar code Scanning Bar code Display to connect to a data

communication network to transmit the necessary information at the POS .

The device must use an identification method to uniquely and correctly identify the buyer and the information sent by the buyer.

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Protocols Used

GSM

3G Enhanced Data Rate For GSM Evolution (EDGE) Universal Mobile Telecommunications System (UMTS) High-Speed Packet Access (HSPA)

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Technologies

Wireless Networks (Bluetooth / Wi-Fi)

SMS

MMS

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Information Providers

Global Electronic Party Information Register

Global Data Synchronisation Network

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TRANSACTION OVERVIEW

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Infrastructure and steps in the process

Transaction part I

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Transaction part II

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Applications

Advertising & Promotion

In-store navigation

Comparison Shopping

Information & Extended Packaging

Store Location

Authentication

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Applications

Payment

Interactive Publications

Ticketing

Cataloge shopping

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Advantages

. More Convenience: the small size and ease of use of mobile

receivers ,coupled with freedom from problems caused by infrastructure, makes for a higher degree of user convenience.

Expanded Reach: the presences of wireless link between the customer and the service provider eliminates the need for a fixed interface such as a computer for communication.

Quick access: connecting through a mobile is faster than dial-up connections using wire line modems.

Instant Connectivity(2.5G): Instant connectivity or “always on” is becoming more prevalent .

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Limitations

Lack of Standards

Device Constraints

Weak processors

Limited memory

Tiny screens, poor resolutions

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