Mobile Payments and Mobile Commerce
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Transcript of Mobile Payments and Mobile Commerce
Mobile Payments & Commerce
September 2012@ogillin
Agenda
• Market overview• Competitive landscape• Region analysis• Value chain
2011 2012 20160
100,000
200,000
300,000
400,000
500,000
600,000
700,000
Western Europe
North America
Asia/Pacific
EMEA*
Latin America
Billi
on U
S$
Mobile Payment Transactions Value by Region
Gartner (May 2012) *EMEA without West EU
42%CAGR
Top countries in M-Payments2011 - 2016
USA Japan France Philippines
China India Germany Norway UK ES NL BE0
5,000
10,000
15,000
20,000
25,000
30,000
0
10
20
30
40
50
60
70
80
90
100
6,404.0
1,012.2 1,767.0424.9 82.9 5.2
% C
AG
R 20
11 -
2016
Euromonitor.com, July 2012, Tablet traffic and Money Transfer transactions not included
Forecast assumptionsWest EU US Africa/SEA
Technology Web/WAP80%
Web/WAP88%
SMS
Main usageE-commerce
(eBay, A9, Apple)In-store purchase
E-commerceIn-store purchase (Starbucks, etc.)
Money Transfer & Airtime Top-Ups
Ticketing Merchandise $53 $43 $10/$20
Money trans. $93 $80 $68/$60
Comment East-EU fastest growth in user but small base
Africa top in ValueAPAC top # users
Still fragmented for the next 2 yearsOpportunities for regional players to meet local requirementsNFC to max 10% of transactions by 2015 and pick up in 2016 NFC requires change in behavior and multiple stakeholders
Source: Gartner (May 2011)
M-Commerce Overview
2011 20160
50,000
100,000
150,000
200,000
250,000
300,000
M-Commerce (Est.)
West EU (+17%)North America (+78%)MEA (+8%)LATAM (+38%)East EU (+12%)APAC (+1%)Bi
llion
US$
CAGR 27%
Euromonitor.com, July 2012, Tablet and Money transfer not included
M-Commerce by Region
2011 20160
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
Japan
Philippines
India
China
APAC
2011 20160
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
France
United Kingdom
Germany
NorwaySpain
Denmark
West EU
2011 20160
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
USA
Canada
North America
Euromonitor.com, July 2012, Tablet and Money transfer not included
Factors of market growth
Source: Sapient Nitro (May 2012)
e- / m- retailersF2F retailers ConsumersGovernment
Enterprise
Business
P2POnlineIssuers
Acquirers/ Processors
TransactionServices
POS
Networks
Consumers
Payo
r / A
Par
tyPa
yee/
B p
arty
Serv
ice
/ Pl
ayer
s
Content
US/world Fast moving Competitive landscape
e- / m- retailersF2F retailers ConsumersGovernment
Enterprise
Business
P2POnlineIssuers
Acquirers/ Processors
TransactionServices
POS
Networks
Consumers
Payo
r / A
Par
tyPa
yee/
B p
arty
Serv
ice
/ Pl
ayer
s
Content
EU Fast moving Competitive landscape
Quick Tap
Top 400 EU e-retailer: http://www.internetretailer.com/europe400/list/
Square disruption with Mobile POS
$100Principal
$1.9 Card issuer $0.2 Network $0.5 Acquirer
$97.4Transferred
deltapartnersgroup.com
The value is in the services and customer data
DevicesGoogle Nexus S
smartphone
Advertising & Promotions
Google OffersGoogle Shopper
Card acceptance network
Mastercard Paypass
Payment instruments
Citi MastercardGoogle prepaid
card
Account control (sign on, identity, customer data)
Service/user interface
Trusted Service Manager
First Data
Bearer/ connection tech. Sprint, Google (via NFC enabled Nexus S)
Where Do you want to be?
http://www.deltapartnersgroup.com/blog/archives/490
Appendix
Electronic payment value chainLow margins in Processing / Acceptance areas
Payment Instrument Issuance
Payment Process Settle Merchant
Process Gateway
/ POS Merchant
Acquire
1. Issuance 2. Processing / Acceptance 3. Acquiring
Typical payments value chain and margins
321
Online
F2F 0.5%0.40%1.1%
1.1% 0.9%
Mobile wallet
2.00%
• Third Party Processors (TPP) focus• Processing requires high volumes to be profitable• Acquiring merchant accounts directly builds scale • Gateway / POS an important aspect of building
merchant relationships quickly
• Bank focus – regulation generally stipulates must be a bank
Closed Model like Amex
0.40%
0.8% 0.8%
• Associate focus - own customer relationship
http://8.mshcdn.com/wp-content/uploads/2011/07/GLG_Goodbye_Wallets_FINAL-L_1841.png
Top countries in M-Payments
USA Japan France Philippines
China India Germany Ar-gentina
Norway United Kingdom
Brazil Spain0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
0
10
20
30
40
50
60
70
80
90
100
2016 M-commerce % CAGR 2011-2016
Billi
on U
S$
% C
AG
R 20
11 -
2016
Euromonitor.com, July 2012, Tablet traffic and Money Transfer transactions not included
Initiatives in various countries
Mobile POS: Square, Izettle, Intuit
+ US Verifone SAIL, US TapPay & TapWallet+ DE Rocket Internet payelen+ DE Wirecard w/ Deutsche Telekom+ DE StreetPay w/ E-Plus
+ NL GlobalCollect’s BOKU (Phone # + SMS)+ UK Sage Pay, Mpowa+ IE BoxPay for carrier billing+ … paymentobserver.com